Our DriveBack Remarketing program and Dynamic Ad solution help leading retailers find success online.
We know your market.
With over 600 retail campaigns under our belts we have the experience and expertise to make your campaign a success. Online Advertising with Exact Drive is sharpened, simplified and focused on results. We go beyond the typical approach and work with you before, during and after your campaign launches to maximize results, applying a deep portfolio of Internet advertising tools and technologies, including personalized dynamic ads and the DriveBack Remarketing program. We combine unprecedented pricing control with ultra-precise targeting to combat the rise in audience and inventory fragmentation. Targeted campaigns ensure strong customer engagement and drive sales. Whether you want to raise awareness or incite action, Exact Drive targeting and retargeting solutions deliver results through a transparent platform.
Personalized Dynamic Ads.
Every customer is unique, so don't waste impressions with "one size fits all" ads. Exact Drive's dynamic ad solution shows ads that are automatically up-to-date with your latest products and offers and are personalized in real time to match each customer's interests. Personalized display ads are created dynamically for each customer using almost any product data source including, XML, RSS or a Excel/CSV flat file. Our dynamic ad solution increases the performance and precision of display ad campaigns by personalizing ad creative in real time for each viewer. Retailers also have the option to combine our dynamic ad solution with Exact Drive's DriveBack Remarketing program, helping convert lost website visitors into active customers with custom-tailored ads that display the precise products previously browsed. View dynamic ads diagram.
Retailers Love Remarketing.
You want every prospect who visits your ecommerce site to buy, apply, subscribe, register, or contact you, but most (up to 95%) abandon their shopping activity without taking that final action. Remarketing with Exact Drive's DriveBack program enables retailers to maintain a relationship with lost prospects for a fraction of the cost of attracting new ones. Remarketing offers a proven way to reconnect with any potential customer who has interacted with your site and left without making a purchase. The concept is simple: Exact Drive keeps track of "lost" visitors and then displays your ads to them on other sites they visit. This keeps them engaged with your brand and retains their interest, and helps redirect them to your site for another look. Because these visitors have already expressed an interest in your products or services, it is much easier to develop personalized creative that suits their needs. This helps improve conversion rates while lowering acquisition costs, especially compared to the price of enticing fresh prospects via paid search, email or direct mail.
Reach Customers in a split second.
What if you could carefully evaluate billions of individual ad impressions, choose the ones most likely to captivate your target audience, negotiate a fair price, make the buy and display your ads all in one-twentieth of a second? Welcome to real-time buying with Exact Drive. Real-time buying (RTB) lets you transcend the limits of conventional ad buys that rely on static pricing. Instead, Exact Drive's RTB platform makes it easy to inspect each individual impression as it becomes available and instantly assess its desirability and relative value based on advanced, automated data analysis. RTB energizes your campaign immediately, enabling far more precise — and cost-efficient — allocation of every dollar you spend. It drastically reduces the waste of conventional buying techniques, allowing you to generate better results from the same budget. And it tightens control, enabling you to establish predetermined cost parameters for each impression. Best of all, RTB ensures your audience sees highly relevant ads, chosen from among one of the largest repositories of online display ad inventory available. Of course, our platform also includes fraud detection and brand safety analysis to make sure your ads are placed only on appropriate sites.
Successful Internet advertising plans depend on accurate, in-depth intelligence. We know your industry, competitors and customers. Our insight gives you an edge before the first ad runs. We analyze content to make sure ads are compelling, then provide access to thousands of hand-picked websites and 119 billion of the best impressions available per month. We help you figure out key audiences and points of influence on the path to a successful purchase.
With Exact Drive, you can be sure you're acquiring select inventory that meets all of your requirements — not buckets of inventory with questionable value. Exact Drive helps you achieve your strategic goals — then we deliver the hard, transparent data you need to measure ad performance, quantify success and improve decision-making. A sharp, forward-looking Internet advertising plan delivers better results using fewer dollars. That means spending less to attract new customers, strengthen relationships and expand markets.