Despite the numerous success stories we hear from businesses using it, paid advertising continues to get shunned by many marketers and business owners. Some of the most common reasons ‘why’ include, “it’s too expensive”, or “we won’t have enough control over our campaigns”.
The truth is online advertising has come a long way since the early days of human-based methods like phone calls, faxes and manual insertion orders. The arrival of programmatic buying and real-time bidding has automated the buying process, placement and optimization of advertising, and put the power back in the hands of the advertiser.
Advertisers typically use (DSP’s) to help them decide which ad impressions to buy, and for how much. For the uninitiated, a DSP is a piece of software used to purchase display, video, mobile and search ads, in an automated fashion. As more and more marketers recognize the benefits of programmatic, the number of DSP’s on the market is also increasing; leading marketers to wonder which platform they should choose. Our advice? of course!
The Role Of The Demand-Side Platform (DSP)
While we may be slightly biased, we have invested a lot of time into refining our self-serve advertising solution; having joined forces with a number of integrated media partners such as Appnexus.com and Liverail.com, and data partners including Proximic.com and mDotLabs.com; to ensure that our is at the forefront of digital advertising solutions.
Why is ExactDrive the answer?
Successful online advertising campaigns require innovative strategy, leading technology, careful planning and insightful analysis. Our powerful self-serve ad platform and managed services team can provide all four, making it easier for you to create dynamic, targeted and memorable ad campaigns.
Here are just a few other reasons you need ExactDrive for your next online ad campaign:
Putting you in control
The ExactDrive ad platform puts you in control of your online ad campaigns. You can log on to the ad platform and manage your entire campaign details, from specific targeting to ad placement and inventory. It enables you to easily create highly targeted campaigns on a specific budget.
Buying In Real-Time
ExactDrive enables you to acquire individual impressions as they become available, instead of paying for large buckets of inventory you may not need, or that may not fit with your brand. Every time an impression is available, the advertising exchange "asks" us if we'd like to bid on behalf of an advertiser (the "bid request"). You get a variety of information, such as the site the impression is one, the time stamp, information about the user, etc. You typically have milliseconds to respond with a bid (the "bid response"). What you bid is entirely up to you. You don't have to bid if the impression is not valuable to you. If you win the impression, your creative is served.This whole process takes less than 50 milliseconds.
For additional information check out our real-time media buying brochure.
Targeted campaigns ensure strong customer engagement, and with Exactdrive’s targeting and retargeting solutions, you are guaranteed your message will reach the right people, at the right time.