Visuals Are The Key To Creating Great Customer-Brand Connections - Forbes.com
ExactDrive is excited to have a recent article published on Forbes.com. POST WRITTEN BY: Tim Nichols, co-founder of ExactDrive Inc.
Whether it's the Snap stories on your Snapchat application, the pictures on Instagram or the videos that a company posts on their website, we're all naturally more drawn to things that we can look at rather than read. Generally speaking, human beings are visual creatures, and we're attracted to anything that's beautiful or eye-catching.
At ExactDrive, we have seen the popularity of visual ads grow more every day. We have long worked with a variety of visual ads including instream and outstream video creatives, integrated dynamic ads, interactive in-game displays and mobile video ads -- and we have witnessed large campaign successes with each of these formats.
Tim Nichols is a founding partner at ExactDrive, a digital media buying agency with white label, reseller and managed service options available. ExactDrive plans, manages, and optimizes online advertising campaigns with the objective of delivering measurable value and empowering clients to find precisely targeted audiences. ExactDrive has offices in Minneapolis, MN and Milwaukee, WI.
Tim Nichols is also a contributing author on Forbes.com.