Online Advertising News

What is your Best Advice for Maintaining a Healthy Work-Life Balance?

Posted by Tim Nichols on Dec 15, 2014 8:00:00 AM

ExactDrive was recently quoted in an article posted on, which is an award winning small business online magazine offering tips and ideas for small business owners and those who want to enter entrepreneurship with the right mindset.

Plato once stated that the beginning stages are the most important in any type of long-term work endeavor, and while this is certainly true, there are many entrepreneurs that take this advice a little too seriously.

As most of you know, being an entrepreneur isn’t simply a job, but a lifestyle, and this is especially true when running a startup. Between the long work hours and the addicting mix of excitement and anxiety that come with launching a business, many entrepreneurs tend to forget what really matters most, that being their personal life and their personal well-being.

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Topics: Company News, Entrepreneur, Startups, Work Life Balance

Overcoming Founders Fatigue: Advice From Startup Founders Who Have Been There

Posted by Tim Nichols on Dec 14, 2014 9:59:00 AM

ExactDrive was recently quoted in an article posted on EFactor.comEFactor Corp. is the parent of, the world's largest niche social network for entrepreneurs which provides its members with the people, tools, marketing and expertise to succeed and make real, trustworthy and lasting connections.

If you’re not growing, you’re dying. This age-old quote is an all too relevant mantra for any business hoping to enjoy long term success.  Constantly growing however requires an outpouring of all the creative and inspirational energies from founders and visionaries into the company’s ethos and objectives – energy that can dry up and that may need an occasional refilling.

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Topics: Company News, Entrepreneur, Startups, Work Life Balance, Founders Fatigue

Behind The Screen Of An Online Advertising Entrepreneur: Love Me

Posted by Tim Nichols on Jan 23, 2014 3:48:00 PM

I have been an entrepreneur and a business owner one way or another in the online advertising industry since 2003. That's a healthy amount of time thinking about competitive advantages, payroll, regular banner ads Vs. dynamic display ads, campaign optimization strategies, brand safety, growth opportunities and so on.

I’d like to share a few insights that I have picked up along the way. Some thoughts are online advertising focused and others are just thoughts.

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Topics: Internet Advertising, Media Buying & Planning, Online Advertising, Entrepreneur, Work Life Balance

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