ExactDrive Advertising News

The Rise Of The Gigabit City

Posted by Adam Parikh

Oct 23, 2014 8:00:00 AM

Send your hologram to that meeting in New York, rather than going yourself. Experience everything Australia has to offer from the comfort of your living room. Instantly 3D-print that gadget you saw on television and get it delivered by drone messenger.

The age of gigabit connectivity is dawningand these are just a few of the predictions in a report called ‘Killer Apps in the Gigabit Age’, which tries to envisage how the next generation of Internet connections will change our lives.

The report works on the premise that, just as dial-up Internet access brought email into the mainstream and broadband spurred video streaming and social networking; gigabit-speed Internet will introduce us to a new set of technologies that will allow formore meaningful brand experiences.

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Topics: Marketing Strategy, Wearable Technology, Gigabit Internet Marketing, Gigabit, Gigabit City, Brand Awareness

Advertising And Wearable Technology

Posted by Tim Nichols

Oct 1, 2014 8:16:00 AM

Wearable technology is no longer the stuff of science-fiction. It’s real, and like the smart phone and tablet before it, has the potential to disrupt the advertising industry in a big way.

With a predicted market value of $30 billion by 2024, wearable technology has become a hot topic in the tech world, and a number of brands are leading the charge, with products such as Google Glass, the Qualcomm Toq, Garmin’s Vivofit and the newly released Apple iWatch, which arecausing quite a stir amongst tech-savvy consumers. 

What is wearable technology?

Wearable technologies are clothing and accessories that incorporate computer and advanced electronics. They can come in a variety of guises smart watches, arm bands, glasses/heads-up displays, smart fabrics and jewellery. Some people are even developing programmable make-up, while others are designing temporary tattoos that can monitor pregnancy.

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Topics: Advertising, Wearable Technology

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