This year, approximately are expected to increase their digital marketing budgets, and it's not difficult to see why. Digital marketing is one of the most important way to get noticed these days, as if you're not online, you're cutting down your number of potential customers by thousands - if not millions. Unfortunately, no matter how hard you might try to get everything right the first time around, wasting the marketing budget from time to time is not uncommon. Executives have been using the phrase "half of our marketing budget is wasted - but we don't know which half" for decades now.
As a business owner or head of an organization, you'll regularly be bombarded with the latest "big thing" or "new solution" to deliver more customers and leads to your doorstep, but getting the most out of your cash means understanding what your company actually needs. Wasted marketing dollars result in a reduced chance for true innovation to take place. Rather than simply moping within the wasted ad budget blues, use these following tips to identify your biggest issues and overcome them.