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Mar 24, 2022 11:00:00 AM

Master Video Advertising in 5 Easy Steps

Capture the attention of your target audience through high-impact video advertising. Advertisers are able to build strong brand engagement by connecting with audiences anytime and anywhere by displaying video advertisements across the screens used by people in their everyday lives. Video advertising is a great way to engage your audience and give information they want.

Digital video is presenting a big opportunity for brands across the globe who want to interact with their audiences on a new level. Combined with content marketing and other forms of digital advertising, video provides a versatile way for brands to have their voices heard, and make themselves known in their industry. 

According to the data, video advertising can be a highly efficient and effective option for brands around the globe. People tend to automatically ignore television advertisements, so if you want to make a visual impact on your audience, there's really no better option besides video advertising. What's more, videos itself have become a common activity on the web, with the mass majority of people on the internet watching online videos.

So how can you make the most of this medium for your own digital strategy?

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Feb 24, 2021 9:15:00 AM

What is video advertising? 4 Video Ad Examples

We all watch online videos in some form today. Whether it’s checking out the latest viral crazes on Facebook, or catching up with our favorite TV shows, we flock en masse to consume video content, and we just can’t seem to get enough of it. Now factor in video advertising into the mix.

The boom is wholly due to the rise of digital media and the proliferation of ever more sophisticated mobile devices, improved broadband coverage and 4G services.And our insatiable appetite for video has not gone unnoticed by advertisers, and as a result, there has been substantial growth in the video advertising market too – with the latest projections suggesting that video ad spend will reach a staggering $6 billion by 2018.

Advertisers love video advertising because videos are fairly inexpensive to make and post, and they can stay online attracting views for as long as you want.

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Jun 21, 2016 4:10:14 PM

Exciting Video Advertising Trends

For the modern audience with a waning attention span, video-based content is often considered to be more entertaining, easier to grasp, and engaging enough to hold our interest for more than a couple of seconds. In other words, it's no wonder that more businesses have begun to leverage video content and video advertising on channels such as YouTube, Instagram, and Vine.

According to statistics, around 74% of the traffic that the internet receives will come from video content, so if you haven't started watching the trends already, now is the perfect time to brush up on your video marketing knowledge. Following, we'll cover just some of the most important video advertising trends to keep in mind as you enter the visual marketing world this year.

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