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Mar 24, 2022 11:00:00 AM

Master Video Advertising in 5 Easy Steps

Capture the attention of your target audience through high-impact video advertising. Advertisers are able to build strong brand engagement by connecting with audiences anytime and anywhere by displaying video advertisements across the screens used by people in their everyday lives. Video advertising is a great way to engage your audience and give information they want.

Digital video is presenting a big opportunity for brands across the globe who want to interact with their audiences on a new level. Combined with content marketing and other forms of digital advertising, video provides a versatile way for brands to have their voices heard, and make themselves known in their industry. 

According to the data, video advertising can be a highly efficient and effective option for brands around the globe. People tend to automatically ignore television advertisements, so if you want to make a visual impact on your audience, there's really no better option besides video advertising. What's more, videos itself have become a common activity on the web, with the mass majority of people on the internet watching online videos.

So how can you make the most of this medium for your own digital strategy?

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Feb 8, 2022 10:15:00 AM

Is Your YouTube Video Advertising Working?

While it makes sense to look at clicks and conversions when it comes to your video advertising campaign on YouTube, you’ll also want to take a look at their Analytics section from time to time. The data they’re providing is based on their understanding of your traffic and its behavior when your video is viewed. Before you put down a chunk of change on an explainer video or hire a spokesperson, you’ll want to have a good handle on how people are consuming your content and how to improve your communication when necessary.

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Dec 17, 2021 12:52:55 PM

Video Advertising 101: Benefits and Types

When you think about advertising using videos your mind might immediately jump to those cringe-worthy and often hilarious car insurance ads with the talking animals. But video advertising doesn't have to be cheesy or gimmicky, it can be a very effective way to reach and connect with potential customers. In fact, according to eMarketer, spending on video advertising is expected to grow by 30% this year, reaching $4.1 billion in the US alone. The best part is that online video advertising doesn't just reach a global audience, it also has the potential to target very specific groups of people - depending on what you want to advertise and who you think might be looking for it.

Video advertising is an effective way for brands to interact with their audiences in a more personal way than traditional advertisements do. Videos can be interactive and it's easier for companies to gain consumers. It can be used to build brand awareness, drive engagement, increase sales and leads, and more. But with so many different types of video advertising available, it can be difficult to know which type is right for your business.

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Nov 15, 2021 12:26:29 PM

How To Sell Video Advertising To A Skeptic

If you were researching a new product, would you be more likely to read a text heavy brochure, or watch an engaging, 90-secondvideo about itIf you said ‘video’, you would be in the majority. According to the results of a recent study by media software companyLevels Beyond, 59% of consumers wouldrather watch a brand video on a brand's site. Not only that; but 61%of consumers watch branded videos when they're shared by a friend.

These statistics, along with the news that US online video ad spend is projected to continue to climb intensely this year, show that video advertising is a strategy that marketers can’t afford to ignore. However, there are some skeptics out theresome marketers hesitate in online advertising becausethey claim it lacks effective measurement tools. But as technology evolves,this is changing.

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Sep 22, 2021 12:53:00 PM

Benefits of Out-Stream Video Ads

If you have any experience within the digital marketing sphere today, then the chances are you know just how valuable video advertisements can be. Unlike streams of long and unyielding text, video advertisements allow businesses to engage their audience using a new range of senses to entertain and inform.

According to eMarketer, US digital video ad spending is expected to reach around $7.77 billion this year alone. This accounts for an increase in spending of 33.8% year over year, representing 13.3% of the total digital ad dollars we use on an annual basis. As more money flows into the video advertising format, it only makes sense that advertisers and agencies would start considering how they're going to deliver premium-standard content to their audience.

Out-stream impressions are types of video advertisement that don't come attached to any other content. In other words, they're not like those YouTube ads that show up before you can view a video - they stand alone within standard ad placements - such as on websites or in the midst of articles. These unique types of video advertisements offer very specific benefits to advertisers - by allowing them to grab the attention of their audiences, without interrupting their viewing experience.

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Feb 24, 2021 9:15:00 AM

What is video advertising? 4 Video Ad Examples

We all watch online videos in some form today. Whether it’s checking out the latest viral crazes on Facebook, or catching up with our favorite TV shows, we flock en masse to consume video content, and we just can’t seem to get enough of it. Now factor in video advertising into the mix.

The boom is wholly due to the rise of digital media and the proliferation of ever more sophisticated mobile devices, improved broadband coverage and 4G services.And our insatiable appetite for video has not gone unnoticed by advertisers, and as a result, there has been substantial growth in the video advertising market too – with the latest projections suggesting that video ad spend will reach a staggering $6 billion by 2018.

Advertisers love video advertising because videos are fairly inexpensive to make and post, and they can stay online attracting views for as long as you want.

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Jun 10, 2020 11:37:00 AM

Video Advertising Builds Brand Awareness

When you want to engage consumers and build brand awareness, there’s no denying the impact of video advertising. By connecting the power of sight, sound and motion you’re onto a winning formula that can captivate your audience and filter out some of the other digital distractions that people are faced with every day.  What’s more, if you go viral you’ll be onto something huge that could transform your business.

The proof is in the stats. YouTube receives more than 1 billion unique visitors every month and they’re watching more than 6 billion hours of video. Between mid-2012 and mid-2013, mobile video advertising grew by 1,260% to roughly $40 million, and video’s share of online and mobile display has grown by 50% to 18%.

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Nov 22, 2017 5:55:30 PM

How To Build A Successful Video Ad Strategy

Video is quickly emerging as the best way to connect with your consumers - wherever they might come from. Between the automatic video playback on mobile social feeds and the 2.08 billion smartphone users around the world, an effective video ad strategy can be the easiest way to take your business to the next level.

Although establishing your own video ad strategy can sound like an intimidating concept, particularly if you don't have a large production budget to play around with, the good news is that video advertising doesn't have to be something that breaks the bank. In fact, it's not so much about the money you spend, but the steps that you use to make your video stand out. Here, we'll look at just some of the ways that you can improve your chances of building a successful video ad strategy.

1. Focus on the Story, Rather than the Sale

You need to find a way of connecting with your audience through video that's not too overly-promotional. The great thing about video is that it's the perfect platform for having an emotional impact on your audience. With the right use of imagery and sound, you can appeal to customers in a way that's not possible with blogs and articles. You can always add a call to action to the mix to make sure you're still sending leads in the right direction.

2. Be Interesting!

No matter what format your content comes in online, it's important to make sure that you're producing something engaging and entertaining. Think of ways that you can delight your audience by making them laugh, smile, or think more deeply about a certain topic. In some cases, you might even want to try being controversial and approaching an idea from an alternative perspective.

In the world of video, it can be useful to take risks and seem "edgy" from time to time, but it's important to make sure that you're not pushing your chances. Read your audience carefully and figure out what they might be offended by before you take a chance.

3. Start off Strong

Statistics show that about one fifth of your viewers will click away from your video within about ten seconds. That's why it's so important to get to the point and grab their attention as quickly as possible. Outline what you're going to cover in your video, or do something to excite your audience within that first ten seconds.

One option might be to ask questions that will hook their attention straight away. Here, you'll be looking for questions that specifically address the concerns or desires that your audience has, so make sure you know the people you're targeting as well as possible.

4. Prove your Value

One of the things that makes video advertising so appealing, is that about 65% of most audiences are "visual learners". That means that one of the most powerful methods you can use as a video advertising business is to educate your audience on something. For instance, you might teach your customers how to use your service or product in new ways, or you might provide them with an insight based on your unique industry knowledge.

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Jul 20, 2017 9:03:00 AM

What Is Programmatic Audio Advertising?

Before we get into the details of programmatic audio advertising, what exactly isprogrammatic advertising itself? Put simply, programmatic advertising isa way of buying digital ad space via software - as opposed to the traditional process ofhuman negotiation.

Using machines to buy ads is actually a really efficient way of buying advertising space, because both buyers and salespeople can be expensive and unreliable in the real world. With the use of machines the whole process is slicker and smoother than buying through RFP (Request for Proposal).

I'm Interested in Audio

On top of this, when the selling, buying, placement and optimization of media space is automated, marketers and advertisers can deliver more customized and personalized messages to audiences based on real-time data – this isn’t the case with RFP.With programmatic you get targeted dataabout things like music-based psychographic groups, weather and traffic patterns, purchase behavior and other environmental, population and consumer trends.

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Mar 16, 2017 9:10:00 AM

Benefits Of In-Stream Video Ads

Video advertising has emerged as a valuable solution for companies that want to make a lasting impression on their target audience. Not only is video more convenient to consume than large blocks of text, but it can also be more engaging too! It's no surprise that experts are estimating that we'll be spending around $16.69 billion on digital video advertising by the close of 2020.

In-Stream video advertising is a type of advertisement designed to grab your prospects attention as quickly as possible. Unlike traditional advertisement videos that are separate from other content, In-stream video ads are designed to run similarly to a television ad. In other words, they appear while your target market is watching something else.

Usually, these ads have an option for viewers to skip the ad after they've watched five seconds, which means that if you want to get the most out of your marketing efforts, you'll need to make sure that you've made enough of an impression in those initial seconds to convince your audience that they should keep watching. Click to Learn more about in-stream video ads.

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