ExactDrive News

Benefits Of In-Stream Video Ads

Posted by Adam Parikh

Mar 16, 2017 9:10:00 AM

Video advertising has emerged as a valuable solution for companies that want to make a lasting impression on their target audience. Not only is video more convenient to consume than large blocks of text, but it can also be more engaging too! It's no surprise that experts are estimating that we'll be spending around $16.69 billion on digital video advertising by the close of 2020.

In-Stream video advertising is a type of advertisement designed to grab your prospects attention as quickly as possible. Unlike traditional advertisement videos that are separate from other content, In-stream video ads are designed to run similarly to a television ad. In other words, they appear while your target market is watching something else.

Usually, these ads have an option for viewers to skip the ad after they've watched five seconds, which means that if you want to get the most out of your marketing efforts, you'll need to make sure that you've made enough of an impression in those initial seconds to convince your audience that they should keep watching. Click to Learn more about in-stream video ads.

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Topics: Video Advertising, Video Ad Formats, In-Stream Video Ads

Benefits of Out-Stream Video Ads

Posted by Tim Nichols

Jan 24, 2017 1:07:23 PM

If you have any experience within the digital marketing sphere today, then the chances are you know just how valuable video advertisements can be. Unlike streams of long and unyielding text, video advertisements allow businesses to engage their audience using a new range of senses to entertain and inform.

According to eMarketer, US digital video ad spending is expected to reach around $7.77 billion this year alone. This accounts for an increase in spending of 33.8% year over year, representing 13.3% of the total digital ad dollars we use on an annual basis. As more money flows into the video advertising format, it only makes sense that advertisers and agencies would start considering how they're going to deliver premium-standard content to their audience.

Out-stream impressions are types of video advertisement that don't come attached to any other content. In other words, they're not like those YouTube ads that show up before you can view a video - they stand alone within standard ad placements - such as on websites or in the midst of articles. These unique types of video advertisements offer very specific benefits to advertisers - by allowing them to grab the attention of their audiences, without interrupting their viewing experience.

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Topics: Video Advertising, Video Ads, Video Ad Formats, Video Ad Campaign, Out-Stream Video Ads

Exciting Video Advertising Trends

Posted by Tim Nichols

Jun 21, 2016 4:10:14 PM

For the modern audience with a waning attention span, video-based content is often considered to be more entertaining, easier to grasp, and engaging enough to hold our interest for more than a couple of seconds. In other words, it's no wonder that more businesses have begun to leverage video content and video advertising on channels such as YouTube, Instagram, and Vine.

According to statistics, around 74% of the traffic that the internet receives will come from video content, so if you haven't started watching the trends already, now is the perfect time to brush up on your video marketing knowledge. Following, we'll cover just some of the most important video advertising trends to keep in mind as you enter the visual marketing world this year.

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Topics: Video Advertising, Video Formats, Mobile Video Advertising, Video Ads, Video Ad Formats, Video Ad Campaign, Interactive Video Advertising

How To Make Video Advertising Not Suck

Posted by Scott Bagguley

Feb 9, 2016 11:20:00 AM

Companies from across the globe - no matter their industry or size, are beginning to see the benefits of video when it comes to online advertising. Video advertising is a persuasive and engaging way to grab your audience's attention and keep it. Unlike text-based content marketing, video advertising is bright, interactive, and interesting - as long as you do it right. What's more, it's a highly shareable form of media, which can even go viral with a little bit of luck.

Of course, the important question is, how do you make a video ad that appeals to your audience, sells your product, and maximizes your results, when you have absolutely no experience to work with? Like any other marketing campaign, optimizing your video advertising strategy takes some research. Following, we'll cover a number of simple tips that could ensure you make an effective video ad for your company.

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Topics: Video Advertising, A/B Testing, Video Ads, Video Ad Formats, Video Ad Campaign

Master Video Advertising in 5 Easy Steps

Posted by Adam Parikh

Jan 5, 2016 8:30:00 AM

Digital video could present the next big opportunity for brands across the globe who want to interact with their audiences on a new level. Combined with content marketing and other forms of digital advertising, video provides a versatile way for brands to have their voices heard, and make themselves known in their industry. According to eMarketer, by the close of 2015, advertisers will have spent around $6 billion on digital video advertisements - a number which equates to 9% of all media spend, and a 42% increase of video usage since 2013.

According to the data, video advertising can be a highly efficient and effective option for brands around the globe. People tend to automatically ignore television advertisements, so if you want to make a visual impact on your audience, there's really no other option besides video advertising. What's more, video itself has become a common activity on the web, with 78.4% of internet users watching online videos.

So how can you make the most of this medium for your own digital strategy?

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Topics: Video Advertising, Content Marketing, Video Formats, Video Ads, Video Ad Formats

Video Advertising: Weighing the Pros and Cons

Posted by Aaron Gibeaut

Dec 15, 2015 9:00:00 AM

It's fair to say that a significant portion of the Internet is still populated by the various banner advertisements and media creative that were the hallmark of initial advertising campaigns. However, it's also important to recognize that the World of advertising is constantly moving forward, and at this time it's clear to see where the road is turning: to video advertising. There are many reasons why online video advertising has become increasing popular in the recent months - from the popularity of viral streaming services, to the fact that video offers a more engaging way of viewing information for younger consumers.

Regardless of its driving force, the world of online video advertising is here to stay - but that doesn't necessarily ensure that all advertisers will be convinced that it is the best medium available. While some markets are certainly seeing significant growth through video advertising, others are achieving results by sticking to more traditional methods. If you're on the fence about what the next step forward in your video advertising campaign should be, the following pros and cons should help you to make a more informed decision.

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Topics: Video Advertising, Video Ad Formats, Video Advertising Reports

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