ExactDrive Advertising News

Benefits of Out-Stream Video Ads

Posted by Tim Nichols

Jan 24, 2017 1:07:23 PM

If you have any experience within the digital marketing sphere today, then the chances are you know just how valuable video advertisements can be. Unlike streams of long and unyielding text, video advertisements allow businesses to engage their audience using a new range of senses to entertain and inform.

According to eMarketer, US digital video ad spending is expected to reach around $7.77 billion this year alone. This accounts for an increase in spending of 33.8% year over year, representing 13.3% of the total digital ad dollars we use on an annual basis. As more money flows into the video advertising format, it only makes sense that advertisers and agencies would start considering how they're going to deliver premium-standard content to their audience.

Out-stream impressions are types of video advertisement that don't come attached to any other content. In other words, they're not like those YouTube ads that show up before you can view a video - they stand alone within standard ad placements - such as on websites or in the midst of articles. These unique types of video advertisements offer very specific benefits to advertisers - by allowing them to grab the attention of their audiences, without interrupting their viewing experience.

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Topics: Video Advertising, Video Ads, Video Ad Formats, Video Ad Campaign, Out-Stream Video Ads

Exciting Video Advertising Trends

Posted by Tim Nichols

Jun 21, 2016 4:10:14 PM

For the modern audience with a waning attention span, video-based content is often considered to be more entertaining, easier to grasp, and engaging enough to hold our interest for more than a couple of seconds. In other words, it's no wonder that more businesses have begun to leverage video content and video advertising on channels such as YouTube, Instagram, and Vine.

According to statistics, around 74% of the traffic that the internet receives will come from video content, so if you haven't started watching the trends already, now is the perfect time to brush up on your video marketing knowledge. Following, we'll cover just some of the most important video advertising trends to keep in mind as you enter the visual marketing world this year.

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Topics: Video Advertising, Video Formats, Mobile Video Advertising, Video Ads, Video Ad Formats, Video Ad Campaign, Interactive Video Advertising

How To Make Video Advertising Not Suck

Posted by Scott Bagguley

Feb 9, 2016 11:20:00 AM

Companies from across the globe - no matter their industry or size, are beginning to see the benefits of video when it comes to online advertising. Video advertising is a persuasive and engaging way to grab your audience's attention and keep it. Unlike text-based content marketing, video advertising is bright, interactive, and interesting - as long as you do it right. What's more, it's a highly shareable form of media, which can even go viral with a little bit of luck.

Of course, the important question is, how do you make a video ad that appeals to your audience, sells your product, and maximizes your results, when you have absolutely no experience to work with? Like any other marketing campaign, optimizing your video advertising strategy takes some research. Following, we'll cover a number of simple tips that could ensure you make an effective video ad for your company.

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Topics: Video Advertising, A/B Testing, Video Ads, Video Ad Formats, Video Ad Campaign

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