Online Advertising News

Why Does Retargeting Work?

Posted by Aaron Gibeaut on Nov 18, 2016 9:01:54 AM

What happens when someone visits your website and then chooses to click away without converting into a subscriber, customer, or anything else? Do you simply give up and hope that the next potential lead will provide better results, or do you make the effort to have a second chance at a first impression?

Retargeting allows you to present your visitors with unique, paid ad solutions whenever they've already visited your website. This advert focuses on the fact that the visitor in question already knows your brand and what you offer, then prompts them to come back and finish the conversion that they didn't complete before. By placing a tiny piece of code on your website, you can use retargeting to:

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Topics: Online Advertising, retargeting, Budget Pacing, Conversions, Conversion Rate, Display Retargeting, Upselling

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