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When Experiential Marketing Gets Dirty: The Walking Dead

Posted by Scott Bagguley

Nov 13, 2014 8:08:00 AM

When season four of the hit TV show The Walking Dead came to the Fox Channel in Portugal, the people responsible for the show’s PR used experiential marketing to come up with a fantastic way of raising awareness and making a big impression.

Before revealing any details, it’s probably worth briefly explaining what the show is about, in case you’ve never seen it. The Walking Dead is an American post-apocalyptic horror drama based on the comic book series of the same name. It’s about a sheriff who comes out of a coma to find a post-apocalyptic world dominated by flesh-eating zombies. There’s your context, there’s your setting…

The Walking Dead gang (including creative agency Torke+CC) teamed up with Portugal’s national blood bank institute IPST to create ‘The Walking Dead Blood Store’, where blood was accepted as currency. While this was clearly an effort to get people talking about the new season, the experiential marketing campaign added a nice touch – it also increased blood donations.

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Topics: Experiential Marketing, PR Stunts, The Walking Dead

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