If you own or run a business, then it’s only right that you should use online advertising. While referrals, organic search traffic and growing popularity with your brand will bring in customers, it’s never wise to rely solely on them. For some businesses, they boast about their lack of advertising spend like it’s a badge of honor. Put simply, ‘natural’ revenue can’t be depended on.
Online advertising can yield a huge ROI, but there are a number of things to be aware of before creating your first campaign. Initially, since there are loads of places to buy ads, it’s important to identify the strengths and weaknesses of each platform. And that’s in relation to your target customers, not someone else’s.