Aug 28, 2018 9:01:00 AM

12 Planning Strategies To Keep Your Editorial Calendar On Track - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPOST WRITTEN BY: Tim Nichols, co-founder of ExactDrive Inc.

Creating content has quickly become one of the core activities for most brands' marketing teams. Blog posts, social media, videos and other assets serve to establish a company's expertise while building trust and interest with their current and potential customer base.

As the demand for unique, original content continues to grow, the best way to keep up is a solid, well-organized editorial calendar. Whether it's a simple spreadsheet or a formal project management tool, planning out your content in advance can help you stay on top of long-lead deadlines for "evergreen" pieces. Here's how 12 Forbes Agency Council members recommend preparing for those deadlines on your editorial calendar.

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Jun 4, 2018 9:04:00 AM

14 Reasons Your Client's Web Traffic Might Be Declining - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.com.

When a company notices a sharp decline in its website traffic, the first instinct is likely to hit the panic button. And as their agency, you're probably on the receiving end of that call. While your client might be tempted to overcompensate with a website redesign or an influx of new content, it's important to first investigate the root cause of the traffic drop, and then respond accordingly.

From Google algorithm changes to coding errors, there are numerous potential reasons for a decline, and not all of them are necessarily a website owner's fault. We asked members of the Forbes Agency Council to offer some possible explanations, and what to help your client look for when investigating a dip in site visits. Their best answers are below.

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Nov 19, 2015 11:16:10 AM

3 Important Online Advertising Campaign Strategies

In a World where the common customer often regards obvious advertising schemes with distaste, it's more crucial than ever to be ingenious in the way you construct your online advertising campaign strategies. Sometimes, getting an ad creative to the right person at the right time is enough of a challenge in itself, and as constant innovations roll into the market, there are ever more complex and confusing options available for reaching out to your audience.

We all know that digital marketing has come a long way over the recent years, but the central questions remain the same: Where is your audience? How can you get them to listen?And what will it take to ensure they engage with your brand?

If you're in charge of an online advertising campaign, then it's up to you to keep pace with the ever-changing landscape of media strategies. Fall behind, and you're likely to lose your customers to your competitors faster than you ever imagined. Following are three of the newest online solutions for advertising that you can consider if you want to stay ahead of the game.

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Jun 5, 2015 12:17:00 PM

How To Be Clever With Your Online Advertising

Online advertising is a broad term. Sometimes unhelpfully so. But it encompasses a lot of different factors. And it’s crucial to understand the different types of online advertising out there, because what works for some businesses often doesn’t work for others.

A lot of businesses waste money on their advertising campaigns because they effectively throw lots of different ads out, hoping something sticks. In reality, brands need to accept the current landscape – the sheer amount of content out there has flooded customers’ brains.

Take Google Ads for instance. Search ads have helped Google become the richest advertising company in history, yet research tells us that most people don’t click on sponsored ads. As humans, we place a huge emphasis on trust and the fact is, we don’t feel entirely comfortable with the paid-for spots on a Google search results. We vastly prefer an organic result.

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May 26, 2015 7:31:00 AM

8 Pieces of Advice For CEOs That Need To Scale Their Startups

ExactDrive recently got interviewed by Young Upstarts, a leading business and startup news source.

A startup’s ability to scale its services in response to increasing demand is one of the most important factors in determining its success. While certain processes and strategies may have worked for a business early on, a rapidly increasing customer base and the increased bandwidth needed in response will often bring those very same process to their natural breaking point.

As such, its important for every startup to develop its services with the anticipation of success, creating a plan for how to scale when the time comes. If no such plan is in place, its best to develop one as soon as possible in case your inability to keep up with demand begins affecting the quality of your services.

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May 21, 2015 9:00:00 AM

6 Promotional Strategies That Drive Up Sales Leads Without Affecting Value

ExactDrive had the pleasure of being interviewed by Digital Connect Mag, who was started by a group of tech enthusiasts with the sole purpose of helping consumers, businesses and IT professionals. They aim to cover pretty much every topic under the sun which is related to Technology, Business and Information Technology.

Generating leads is one of the most critical tasks for any startup. Whether your looking to scale your services and grow your customer-base, or you just had a bad month and desperately need the revenue, developing strategies that drive up sales leads will be one of the most important factors in determining your startup’s success. Effective lead generation however often involves offering your services for lesser value, which may be worthwhile in the short term, but is by no means sustainable in the long run. To see what other alternatives exist, we spoke with six different startup founders and asked what their favorite promotional strategies are that drive up sales leads without affecting the value of their services. Here’s what they had to say.

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May 20, 2015 9:23:00 AM

10 Steps to Take When Company Growth Stagnates

ExactDrive was recently interviewed by StartupNation, a premiere source of information and resources for small business owners looking to start or grow their business.

Startups, like any business, cycle between periods of stagnation and growth. At times, everything goes according to plan, and the only thing left to do is focus on maintaining consistency and scaling your services. Other times, for one reason or another, company growth stagnates and the team as a whole must focus on retention and figure out how to jump start the growth cycle again.

Though these stagnations are certainly frustrating, they are an important part of any startup’s lifecycle as they provide an opportunity to reflect on what you as a company need to do to better your services. We spoke to 10 founders at different stages in their careers and asked what actions companies should take during periods of stagnated growth. Here’s what they had to say.

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Apr 26, 2015 10:00:00 AM

6 Strategies for Managing and Achieving Long-term Company Goals

The ability to effectively manage and keep track of long-term company goals is one of the most critical factors contributing to a young startup’s success. Doing so successfully however is more difficult than one might imagine, especially considering the numerous obstacles and opportunities for distraction that arise during the course of scaling a business.

Startups that are doing well are often tempted into taking more projects than they can realistically manage, taking energy and resources away from existing clients and undermining its ability to retain its customer-base. For startups that are underperforming on the other hand, worrying about the company’s long-term trajectory can seem irrelevant compared to the day-to-day struggle of simply staying afloat.

We spoke with five startup founders and asked what their best advice was for achieving long-term company goals, here’s what they had to say.

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