It has been estimated that over 95% of all email traffic is spam, and the proliferation of it has led to millions of dollars in lost productivity and additional infrastructure costs for businesses. Those that choose to maintain in-house email servers are fighting a losing battle because spammer tactics are constantly evolving. As a marketer, you need to stay one step ahead of the spammers in order to protect your brand and customers.
Here are a few tricks we have learned to help minimize the risks to your business.
Sometimes it seems like if there wasn’t junk email, there wouldn’t be much email at all! How can your business minimize the risk of receiving email spam and sending it on to your customers?