Jul 31, 2014 10:30:00 AM

The Rise Of Social Commerce

Frozen food brand Birds Eye recently celebrated the launch of its new ‘Inspirations’ range of meals by delving into the world of experiential marketing. As part of a social commerce experiment to measure the returns of Instagram, the Iglo Group owned business opened up a pop-up restaurant with a difference. In a world-first, customers were invited to settle their bill by taking photos of their meals and uploading them to Instagram, tagging #BirdsEyeInspirations.

Birds Eye introduced the ‘pay-by-picture’ campaign after consumer research revealed that 52% of Britons regularly take photos of their meals, with one in ten of us taking at least one snap of our food every week. This is backed up by the fact that there are currently 90 million photos of food on Instagram with a #food hashtag. Yes, that was 90 million.

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Jul 9, 2014 10:30:00 AM

Advertising Spend Trends On Facebook, Twitter and YouTube

Although brands are increasing their spend on social media advertising, only a relatively small portion of it is going to ads - according to a new survey of Ad Age readers.  

Ad Age and RBC Capital Markets jointly conducted their fifth major survey of marketer attitudes toward social media and the survey polled 1,682 executives at marketing, agency and media companies for their opinions on FacebookTwitter and YouTube (which was included for the first time).

It seems that marketing teams are spending slightly more in digital and social media channels than in previous years, but this spend is still a relatively small part of overall advertising budgets. So what’s the thinking behind it?

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Jul 1, 2014 10:30:00 AM

Social Media Advertising

Social media advertising is an exciting marketing platform, now more than ever. The medium is constantly in development and 2013 saw massive changes and growth, with new features, targeting options, and channels to explore. But 2014 is proving to be even bigger.

Twitter

Twitter had a big year in 2013. Perhaps most importantly, Twitter filed for and successfully completed their IPO (Initial Public Offering) and floated on the New York Stock Exchange.

Throughout 2013 and leading up to the IPO Twitter successfully overhauled the advertising interface and targeting functionality, launched TV ad targeting and created the impressive Lead Generation Cards. Now we have Tailored Audiences (remarketing) and a true 'broad match' for keyword targeting.

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