ExactDrive News

Cause Related Marketing: Giving Value To Your Values

Posted by Adam Parikh

Jul 29, 2014 10:30:00 AM

Ever heard of Cause Related Marketing (CRM)? It’s a is bit of a trendy name, but how much do you know about it? The short and sweet version is that CRM refers to the formation of a commercial partnership between a company and a charity in order to market an image, product or service, for mutual benefit.

Background

The term was first used by American Express in 1983, as they launched a $6 million advertising campaign to raise funds for a Statue of Liberty restoration project.

The company contributed a penny from each charge on American Express cards, a penny from each purchase of traveler's checks, $1 from each new card issued and $1 from every holiday sold at an American Express store, (worth $500 or more).

Read More >

Topics: Cause Related Marketing, Social Corporate Responsibility

Our self-serve advertising platform with managed services provides a leading solution for advertising your brand online.

Test Drive It

Receive Updates

Posts by Topic

View All >