With nearly 200,000 tickets sold in 2015 that helped gross over $84 million dollars, Coachella Valley Music and Arts Festival is one of the most famous, largest and profitable music festivals in the country. Dominating the Billboard Touring Awards list for the top music festival since 2011 doesn't mean the event has always been profitable. Starting in 1999 and relaunching 2001 it took the festival several years to find the right mix of ticket pricing, attendance size, musical talent and sponsors.
Over the past 17 years power of the Internet has become a completely different animal and Coachella appears to have its finger on the pulse of online success. From live streaming music and entertainer interviews to professionally managing all of their social media accounts, Coachella is sharing their special event all over the World. Growing to nearly 1.7 million likes of their Facebook page, 870k plus followers on Instagram, 785k followers on Twitter and over 446k YouTube subscribers, Coachella's online voice is very strong and continuously growing.