ExactDrive Advertising News

5 Reasons Why Mobile Advertising Campaigns Fail At Converting

Posted by Sarah Butera

Aug 24, 2015 9:00:00 AM

Whether you appreciate the portable revolution or not, the fact is that mobile advertising is here to stay - meaning that creating an effective and actionable strategy is more crucial than ever. According to search engine giants Google, the global penetration of smartphones reached about 25% in 2014, and the number of people browsing on their phones has continued growing ever since.

However, in spite of the fact that smartphone usage has grown, a lot of organizations and companies still struggle when it comes to applying a viable strategy for mobile advertising to their marketing campaign. Around 84% of companies who attempt to market with mobile see a significant boost in their overall sales, yet a significant number of them are still making mistakes that make their efforts either useless - or annoying. If you're struggling to see the positives of your mobile marketing campaign, the cause could come from one of the following five reasons.

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Topics: Mobile Advertising, Conversions, Mobile Marketing, Mobile App, Branded Content, Mobile, Smartphones, QR Code Campaigns, QR Codes

5 Mobile Advertising Blunders to Avoid

Posted by Tim Nichols

Aug 19, 2015 8:00:00 AM

Today, mobile advertising may be the ultimate way to ensure that you build traffic and create leads online. A few years ago, we'd never even heard of digital tablets, and a few more years before that, nobody even had a smartphone. In simple terms, absolutely everyone is new to the concept of mobile advertising - but that doesn’t mean that it's any less important. Over the past few years, companies both big and small have made a habit of falling into the same old blunders when trying to make their mobile advertising strategies work. It's no surprise that we're still working out the kinks in these early stages, but if you want to save some time and money, then you may benefit from learning where you're most likely to hit your first hurdles. Following are the five most common mobile advertising mistakes people make today - and how you can avoid them.

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Topics: Mobile Advertising, Mobile Marketing, Mobile App, Mobile, Smartphones, Mobile Video Advertising

3 Steps to Take Your Mobile Advertising Campaigns from Zero to Hero

Posted by Brendan Beckham

Jul 9, 2015 9:18:01 AM

Despite the incredibly high amount of time that consumers are spending on tablets and smartphones, mobile advertising on a whole remains mostly an underutilized and overlooked concept. This year, mobile use finally exceeded PC use in the U.S, establishing itself once and for all as a leader in digital media marketing strategy. As innovation continues to rise and the channel of mobile marketing evolves, it seems that mobile marketing will only grow bigger.

In the United States alone, there are now 163.9 million active smartphones, and mobile consumption continues to grow. If one thing is clear about business marketing efforts, it is that mobile interaction should play a significant part. Unfortunately, the thing that remains unclear to most businesses is how they can best utilize mobile advertising to ensure that they are making the right impression with their target market. For example, should you focus your mobile effort on a desktop format? Should you develop an app or try something new?

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Topics: Call To Action, Mobile Advertising, Mobile Marketing, Mobile App, Mobile, Smartphones, Cross Device Advertising

4 Essential Tips To Get You Started With Mobile Advertising

Posted by Adam Parikh

Mar 11, 2015 8:00:00 AM

Good news marketers! According to a recent survey, consumers are more than just tolerant of mobile ads; they’re actually receptive to them. At the rate mobile device usage has rapidly increased worldwide, it’s clear that mobile is more than just a device – it’s a lifestyle. And with some 60% of small businesses claiming that mobile solutions are essential to their work, mobile is a strategy that you don’t want to ignore.

With mobile advertising, you can get closer to your customers than ever before, with ads that are personalized, local and timely.

If you’re ready to reap the benefits of mobile advertising, here are 4 essential tips to help you on your way:

1.    Keep It Simple 

Because mobile phones have small screens, it’s important to keep your messages as clear and concise as possible. Eliminate anything that makes buying more difficult, such as flashy graphics, drop-down menus or hard-to-find contact details - mobile customers don’t want to have to pinch and zoom. Instead, give them the information they need most — your location, hours of operation and current deals. Providing a “call now” button can also help drive traffic to your site.

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Topics: Dynamic Display Ads, Mobile Advertising, Mobile Marketing, Mobile, Smartphones, Personalization

Will Mobile Advertising Ever Rule The World?

Posted by Eric Greener

Feb 12, 2015 8:00:00 AM

Mobile ownership has now passed the point of critical mass in terms of global ownership: In the US alone, more than half of the American population now owns a smartphone. It is therefore unsurprising that mobile advertising has taken a place centerstage amid the advertising strategies of small and large businesses alike.

The driving force behind the growth of mobile advertising is the fact that it is a low cost strategy that yields high conversion rates.

New mobile-specific ad formats are being introducedevery day, enabling marketers to engage with potential customers in new and innovative ways. As native, programmatic and location-based ads continue to roll out, could mobile advertising be poised to overtake other media?

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Topics: Mobile Advertising, Mobile Marketing, iBeacons, Mobile, Smartphones, Beacons

4 Major Benefits Of Programmatic Mobile Advertising

Posted by Adam Parikh

Jan 15, 2015 8:07:00 AM

Today, there are almost as many cell-phone subscriptions (6.8 billion) as there are people on earth (seven billion) and it took a little more than 20 years for that to happen. Mobile phones are an integral part of our lives, and we are spending an increasing amount of timeon them. This makes mobile an ideal platform for advertisers to reach a huge and engaged audience.

What is mobile programmatic advertising?

Programmatic advertising is the automatic buying and selling of media opportunities on digital platforms. The process happens in real-time; meaning that when a user clicks into a website, advertisers instantly have the opportunity to bid against others based on the profile of the consumer. The winning bid will then be allocated advertising space in a matter of milliseconds as the website loads. Read our real-time media buying brochure.

Here are four benefits of programmatic buying, and how advertisers in the mobile ecosystem can reap the rewards:

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Topics: Programmatic Media Buying, Reporting & Analytics, Online Media Buying, Mobile Advertising, Mobile App, Smartphones

Guest Post: Exact Mobile Trends 2015 Will Drive Better Campaigns

Posted by Tim Nichols

Jan 2, 2015 7:30:00 AM

Guest Post on justAd. Founded in 2009, justAd develops the leading self service advertising platform that enables advertisers to create highly engaging rich media ad campaigns for mobile and tablet devices, without the need for custom coding, server-certification nor testing.

After a somewhat awkward adolescence, mobile marketing is maturing as it heads into 2015. With $31.45 billion spent in 2014, and even more predicted for next year, the significant growth of mobile marketing has proven that the mobile channel represents the future of the industry.

Mobile apps are a big contributor to this growth. Today, there is an app for everything, and with new apps appearing daily, it’s estimated that by 2017, there will be 4 billion app users, worldwide. Apps are clearly playing a major part in shaping the future of mobile marketing, but what other mobile innovations are proving popular with consumers as we move into the New Year?

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Topics: Video Advertising, Mobile Advertising, Mobile Marketing, Smartphones, Native Advertising

You Can't Afford To Be A Late Adopter Of Mobile Advertising

Posted by Blog Tipster

Dec 16, 2014 8:30:00 AM

By Stefanie Amini, Mobile Advertising Specialist, justAd

In case you didn't know, an average person looks at his or her mobile phone 150 times everyday. I certainly look well over that number. It isn't actually about the numbers. Its about the fact that smartphones are now a vital part of everyone's lives and we cant imagine a world without them. This presents marketers with a fantastic opportunity to present their brands to potential users or acquisitions. For those who have not taken up this marvelous opportunity, they should know that they have missed a great opportunity. However, brand owners should know that it’s not yet too late to join the bandwagon and reap the benefits that mobile can offer your business.

Here are 7 excellent reasons why you cannot afford to be a late adopter of mobile advertising.

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Topics: Mobile Advertising, Smartphones, Guest Blog, justAd

Reaching Millennials With Snapchat

Posted by Tim Nichols

Dec 8, 2014 8:00:00 AM

Many brands are finding Snapchat to be a great place to reach the coveted Millennial generation. Could it work for you?

There’s no shortage of advertisers trying to capture the attention of the Millennial generation – the challenge is to find even a moment of relevance amid the cacophony of tweets, Facebook updates, and every other platform that defines the current age of casual communication.

One of the newest and most popular platforms is Snapchat, which presents advertisers with a challenge: how to engage consumers via an app in which the content disappears shortly after being viewed?

What Is Snapchat?

Snapchat is a mobile app that allows users to send and receive "self-destructing" photos and videos, known as "snaps." The sender determines how many seconds (one to 10) the recipient can view the snap before the file disappears from the recipient's device. Messages can only be viewed once, and during the viewing period, the recipient must maintain contact with the device's touchscreen, or the snap disappears.

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Topics: Mobile Advertising, Mobile App, Millennials, Smartphones, Snapchat, NBA

Engaging Consumers With Creative QR Code Campaigns

Posted by Adam Parikh

Nov 12, 2014 8:03:00 AM

They have been around since the early 1990’s, but Quick Response or ‘QR codes are still an enigma to many marketers. It is only with the widespread adoption of smartphones that they have entered the mainstream and now they appear everywhere, from bus shelters to beer mats.

So what exactly are QR codes?

Invented in Japan, QR codes are like barcodes, except they can store much more data, including downloadable content. Users scan a QR code with a smartphone, which takes them to aparticular website, promotional offer, or social media page. 

Some marketers believe QR codes to be ineffective eye-sores that are mostlyignored, or if they are scanned, offer a disappointing experience for customers. But advocates firmly believe that used correctly, QR codes can be an easy and engaging way to surprise and delight consumers.

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Topics: Mobile, Smartphones, QR Code Campaigns, QR Codes

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