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Mar 8, 2022 8:00:00 AM

7 Things About Retargeting That Your Boss Wants To Know

Retargeting drives potential customers back to your website by targeting users who have previously visited your website but didn’t make a purchase or take the desired action. Developing a solid retargeting approach is a simple and effective way to increase audience engagement, build brand awareness and boost customer acquisition.

Let us discuss how to keep your brand front of mind. Retargeting is huge. We are all on the internet surfing around day and night, and we’re talking about simple technology that allows a brand to advertise to us online after we've shown interest in a product or service but leave the website without converting. How about that for a beneficial and targeted advertising opportunity? Site retargeting brochure.

However, while the technology may be simple, retargeting can be risky due to its potential in-your-face approach to online advertising. No one wants their brand to stalk their customers. So before you can prepare to boost your bottom line, here are 7 things about retargeting that you need to know before deciding whether to invest.

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Mar 10, 2016 9:01:00 AM

Why Search Retargeting Is Here To Stay

Search retargeting (not to be confused with site retargeting) is an exciting and often effective way to grab your audience's attention, and keep it. If you've ever wondered, as a consumer, why sometimes you see advertisements for websites that you've visited in the past show up on other pages across the web, this is a targeting methodology called retargeting at work. Often, these ads will display as you surf around the Internet and serve as a frequent reminder about pages or products that you viewed at an earlier time. To some people, this can be the prompt they need to complete a purpose, or a reminder to simply check back on a purchase they had been considering.

If you're running creative ads online, opting for search retargeting can be a great way to get a target audience that has already expressed interest in your brand to visit your website again. In other words, instead of simply trying to get attention from anyone and everyone, (and paying for the privilege too) - you narrow your search parameters and target an audience that is more likely to actually convert - meaning you use your budget more wisely.

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