ExactDrive News

The Benefits Of Bitcoin For Business

Posted by Scott Bagguley

Dec 9, 2014 7:00:00 AM

Virtual currencies are not a new phenomenon. From airline miles, to Second Life’s Linden Dollars, virtual currencies have been around in one form or another for over 40 years. However, it’s only recently that Bitcoin, the world’s first decentralized peer-to-peer digital currency, has caused a real stir in the online community.

In case you’ve somehow missed the hype, the Bitcoin is a new kind of “money” that isn’t really money at all. It’s the world’s first crypto-currency;that exists in the virtual world and is controlled by computer technology, rather than a Government or bank. This “digital money” can be used to buy anything (where the currency is accepted)and can be sent directly from person-to-person, in any country.

Bitcoins are held in virtual wallets with unique keys. Transactions are made by sending bitcoins from one wallet to a unique key associated with another wallet in a cryptographic process that is verified by computers across the bitcoin network.

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Topics: Shopping Online, Virtual Currency, Bitcoin

Twitter To Become An Online Shopping Mall With Buy Now Button

Posted by Tim Nichols

Sep 14, 2014 8:43:00 AM

For a long time, Twitter's revenue stream has been made up almost entirely of advertising dollars, but last week, the social media company announced that it is diversifying, by taking a step into the world of e-commerce.

The social networking company is currently trialing a system that enables businesses to embed “buy now” buttons in their tweets, so customers can purchase products directlythrough the site. The button is being marketed as a fun way for users to shop and find deals on exclusive merchandise, but the new offering ultimately represents the company's latest bid to claw back revenue, following a decline in user growth.

The feature is initially being tested on a small group of brandsincluding, The Home Depot, Burberry and non-profit group (RED), but Twitter expects to roll the service out and increase the visibility of its e-commerce tweets, in the lead up to the holiday shopping season.

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Topics: Shopping Online, E-Commerce, Twitter, Social Media Advertising, Social Media

Is Retargeting Prematurely Unwrapping Holiday Presents?

Posted by Adam Parikh

Dec 23, 2013 9:19:00 AM

Who would have thought retargeting is working too well? Was your significant other less than surprised when they unwrapped their present? Several friends have complained about retargeting ads showing up displaying potential gifts in banner ads to their significant other, the sassy kids are even less impressed, yawning while opening the bat mobile Lego they knew was already under the wrapper.  "Thanks Mom", they drone, so much for the surprise. I recently read the popular blog post, "How Ad Retargeting Ruined Christmas" by Danny Sullivan complaining about a similar scenario.

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Topics: Online Advertising, retargeting, Advertising Strategy, Happy Holidays, Shopping Online, E-Commerce

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