ExactDrive Advertising News

3 Little Changes That Will Make a Big Difference in Your Online Advertising

Posted by Tim Nichols

Mar 6, 2015 8:00:00 AM

Online advertising has come a long way from the tacky, blinking banner ads of the 1990s. Today, sophisticated, highly targeted online ads are delivered through a plethora of digital channels, from search engines to mobile apps - and a growing number of marketers are reaping the benefits.

With the right strategy, savvy tools, and smart resource allocation, even the smallest of businesses can take on the giants of the online advertising world.

Here are a few small changes you can make to improve your online advertising and make your digital dollar stretch a little further:

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Topics: Online Advertising, SEO, SEO Recommendations, Social Media Advertising, Social Media, Content Marketing, Search Engine Optimization, Clickz

Lessons in SEO: Choosing your keywords

Posted by Adam Parikh

Dec 2, 2014 8:00:00 AM

Maybe you already know your website’s top keywords –the ones that are going to get you to number #1 on Google when your customers search online. Or maybe you’re researching keywords right now. Either way, keywords are the backbone of any SEO campaign. There are obviously many other factors at play, but keywords are part of the foundation of how search engines understand your website.

What are keywords?

Keywords are the words and phrasesthat Internet users’ type into a search engine to find products and/or services.Well-chosen keywords and phrases will ensure that your website and pay-per-click ads are found by the right people, looking for a business just like yours.

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Topics: Keyword Density, SEO, SEO Recommendations, Search Engine Optimization

The Importance Of Blogging In The Digital World

Posted by Tim Nichols

Sep 11, 2014 8:30:00 AM

Blogging has come a long way since it first appeared in the late 1990’s. It was originally used as a platform to share a person’s thoughts, feelings and opinions. In today’s digital world however, blogging is regarded as a powerful, long-term marketing asset that can generate traffic and leads to your business.

If your company does not have a blog that is updated on a regular basis, you are missing out on an opportunity to increase your company’s visibility, client base and bottom line.

Why is blogging important?

1.) Blogging drives traffic to your website:

Blogging is an ideal way to increase the amount of traffic your website receives. If you provide information that is engaging and relevant to your audience, it will encourage repeat visits to your website.  

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Topics: SEO, SEO Recommendations, Social Media, Blog

Content Marketing: The What, Why And How

Posted by Tim Nichols

Jul 17, 2014 10:30:00 AM

Contrary to popular opinion, the idea of ‘content marketing’ and its importance isn’t a new one. Bill Gates first drew attention to the concept in his appropriately-titled 1996 essay ‘Content Is King’. In the essay, he talks about his predictions for the Internet after its recent birth and his message is simple: understand that companies who find ways to inform and entertain will thrive on the Internet and reign supreme. Content marketing is on the rise.

Gates’ 18-year-old prediction was accurate - it’s still an extremely important issue today. Content marketing should be adopted as a philosophy, not taken to and tested like a trend. There are plenty of misconceptions and assumptions about content marketing, so what’s it all about?

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Topics: Internet Advertising, Infographic, SEO, SEO Recommendations, Content Marketing

How to Maintain Style Alongside Keyword Density When Writing SEO Content

Posted by Adam Parikh

Jun 30, 2014 10:30:00 AM

Creating good SEO content is something of an unsung skill. Perhaps that’s because it’s a relatively new writing discipline. There’s a constant call for high quality SEO content on the web and an ever-growing demand for accomplished writers who understand how to create effective optimized copy. In short, consistently publishing quality content that is SEO aware in the form of case studies, blogs etc. it will help generate a growing amount of incoming organic traffic to your website.

If you’ve never written content for the purposes of SEO before then there are a few things you need to consider before your begin. First, it’s really not as easy as it sounds, especially when it comes to maintaining style while still making sure the content’s keyword density meets requirements. Anyone who tells you it’s a piece of cake is misinformed, or simply out to mislead. We’ve all seen advertisements that claim that writing SEO content requires no experience, and most of us have had the misfortune to come across copy written by people who believe that. The results are risible at best. And even if the amateurish blog or substandard article does manage to pull traffic to the site, visitors’ interest won’t be held for long if the content is poorly written or inaccurate. This happens all the time, and it’s bad news for the companies who have bought second-rate content and deservedly bad news for the companies who employ so-called writers to provide it. Neither will be in business for long.

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Topics: Keyword Density, SEO, SEO Recommendations

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