Online Advertising News

The Benefits of Online Advertising: An Efficient Way to Reach Customers

Posted by Scott Bagguley on Apr 18, 2018 9:05:00 AM

While the world of online advertising may seem somewhat intimidating at first, it can actually streamline your marketing campaign. Not only can online advertising save you money, reach a broader audience, convert more viewers into clients and target the appropriate audience, but you can generally set up most of your campaigns from the privacy of your office or home.

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Find out what type of online advertising you should be using to target your future customers.

Benefits Of Display Advertising

Display advertisingis another one of the most common forms of online marketing. This is also referred to sometimes as pay-per-impression advertising. This type of marketing utilizes banner ads that are generated on specific websites to drive traffic to your website. Unlike search engine marketing, you'll usually see display advertising on specific sites--not necessarily search engine results.

Cost: The cost of display advertising often depends on the website where you'd like to advertise. Sometimes publications broker these deals, and sometimes third-party affiliate networks can broker them. The higher the readership, the higher the cost.

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Topics: display advertising, Real-Time Bidding, Real-Time Media Buying, Native Advertising, SEM, Display Retargeting, Keyword Search Advertising, Programmatic Advertising, Benefits Online Advertising

Improve Click Through Rates

Posted by Adam Parikh on Sep 28, 2015 11:44:00 AM

Most companies put a great deal of time and effort into their advertising campaigns. After all, you could have the best idea for a service or product in the world - but you're not going to start making a profit until you start getting the right level of exposure. Perhaps the best way to advertise today, is online - as more people are browsing the web through their smartphones, laptops, tablets, and desktops than ever before. According to an infographic published in 2013, there are more than 2 billion people (or potential customers) on the internet, just waiting to see your ad.

However, a problem occurs when you place your banner ad online, and start to notice that people aren't clicking on it as often as they should be. CTR - or click through rate, is one of the most important metrics that can be measured during an online advertising campaign. The reason for this is that click-through rate calculates exactly how much your ad is resonating with the people who see it. So what can you do if your click through rate is lower than you would like?

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Topics: Banner Ads, SEO, SEM, A/B Testing, Click Through Rates, CTR

How To Protect Your Online Advertising Campaign From Click Fraud

Posted by Scott Bagguley on Sep 3, 2015 8:51:00 AM

We have spent a lot of time writing and discussing the issue of fraud within the online advertising industry, specifically click fraud. If part of your advertising strategy is made up of PPC (pay-per-click) ads, then the primary concern you'll need to think about is click fraud - and the effect it could be having on your business success. Becoming a victim of click fraud means that your advertising budget quickly disappears, while potential customers are actually prevented from reaching your website.

For many small businesses, pay per click advertising is an attractive and useful marketing option. The reason for this is that it's often a fast and effective way for websites to generate traffic, boost their website ranking, and increase overall conversions. On top of that, pay per click ensures that you only have to pay for the clicks that you actually get. Although PPC can be a smart solution for website promotion, if you want your campaign to be successful, you'll need to be cautious when it comes to monitoring your PPC activity - or you could risk becoming yet another victim of click fraud.

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Topics: Click Fraud, Bot Traffic, Cost-Per-Click Advertising, Pay-Per-Click Advertising, SEM, Wasting Ad Budget, Ad Budget, Brand Safety, PPC Fraud

Supercharge Your Bottom Line With Search Retargeting

Posted by Eric Greener on Jun 24, 2015 9:36:00 AM

To put it simply, search stats are a great indicator of consumer intent. You can’t argue with the stats: Google alone handles over 40,000 searches every second. To put that into perspective, that’s 3.5 billion searches every day and 1.2 trillion each year. Businesses plow millions of dollars into market research, yet one of the most powerful pieces of market research lie at our fingertips. And, quite often, the data is free.

That’s why search retargeting is so powerful. When you take the masses of search data out there and combine it with creative, intelligent digital advertising, the results can be outstanding. As we know, with online advertising, context is everything. As such, advertisers can use search retargeting to drive huge amounts of customer acquisition, not to mention acquiring new leads and a new audience.

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Topics: Search Retargeting, retargeting platforms, SEM

What’s The Difference Between Search Retargeting & Site Retargeting?

Posted by Tim Nichols on Jan 27, 2015 9:45:00 AM

As an online advertising you have probably heard the terms “search retargeting” and “site retargeting” talked about quite often. But if this is your first foray into digital marketing, you may think these terms are interchangeable – but they are not. Here’s why.

Search Retargeting

Most people still think of search retargeting as site retargeting; the practice of targeting users who have already visited your site in the hope of getting them to come back and make a purchase. But search retargeting is entirely different.

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Topics: Online Advertising, Dynamic Display Ads, retargeting, Search Retargeting, Brand Awareness, SEM

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