ExactDrive Advertising News

5 Benefits of Self-Serve Advertising

Posted by Sarah Butera

Apr 7, 2016 9:00:00 AM

No matter the size of your marketing business, the chances are that you've already experienced how challenging it can be to find the perfect advertising solutions for every client you work with. While some brands will benefit more from a marketing strategy that focuses entirely on their social presence, others will need to think outside of the box with dynamic creative and video content.

Self-serve advertising helps to reduce the costs and concerns typically associated with finding the right advertising platforms, by allowing clients to take control over every aspect of their marketing scheme. Rather than having to pay out for a sales team to help organize and manage ads from a variety of different marketing approaches, self-serve advertising platforms make establishing a brand name or presence online easier than ever.

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Topics: Online Advertising, Self Serve Advertising Platform, Self Serve Advertising

3 Main Benefits of Self-Serve Advertising

Posted by Elise Kuhlow

Mar 2, 2016 9:00:00 AM

If you're a small to medium-sized business, the chances are that you've already learned the frustrations involved with finding advertisers to place advertisements on your website. It can be incredibly costly to maintain and hire a dedicated sales team that are there to organize your ads on your behalf, which is one of the reasons why the self-serve model has emerged into an effective and popular option. Self-serve advertising makes the process of finding advertisers easier, so that you don't have to worry about micro-managing or searching for marketing opportunities yourself. Instead of searching everywhere for opportunities to make money, the advertisers you need can simply serve themselves up to you once you've properly set up the self-service program.

What's more, a bonus of self-serve advertising is that business owners don't have to worry about offering every inch of their ad space to self-service ads. Depending on what works for your company, you can create a combination of self-service advertising solutions, and using your ad sales team for larger and more complex solutions.

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Topics: Self Serve Advertising Platform, Self Serve Advertising

Why You Need ExactDrive’s Ad Platform

Posted by Eric Greener

Apr 9, 2015 9:09:00 AM

Despite the numerous success stories we hear from businesses using it, paid advertising continues to get shunned by many marketers and business owners. Some of the most common reasons ‘why’ include, “it’s too expensive”,or we won’t have enough control over our campaigns”. 

The truth is online advertising has come a long way since the early days of human-based methods like phone calls, faxes andmanual insertion orders. The arrival of programmatic buying and real-time bidding has automated the buying process, placement and optimization of advertising, andput the power back in the hands of the advertiser.

DSP’s

Advertisers typically use demand-side platforms (DSP’s) to help them decide which ad impressions to buy, and for how muchFor the uninitiated, a DSP is a piece of software used to purchase display, video, mobile and search ads, in an automated fashionAs more and more marketers recognize the benefits of programmatic, the number of DSP’s on the market is also increasing; leading marketers to wonder which platform they should choose. Our advice? ExactDrive of course!

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Topics: Programmatic Media Buying, Self Serve Advertising Platform, Real-Time Bidding, Real-Time Media Buying, retargeting, DSP, Ad Platform

ExactDrive Reaches Milestone of 1,000 User sign ups, Aims To Change The Way We Approach Media Buys

Posted by Tim Nichols

Dec 2, 2014 9:05:43 AM

This article was originally published by exploreB2B on 11/26.2014.

ExactDrive allows businesses to log onto a self serve advertising platform quickly and manage their entire campaign details from specific online targeting, to placement and inventory. ExactDrive announces its newest milestone of 1,000 worldwide user signups for its online self-serve advertising platform, aiming to give businesses an unprecedented tailored control of their online advertising campaigns.

With the company now boasting a new office in Milwaukee, WI, an increasing amount of businesses continue to sign up to ExactDrive’s transparent self-advertising online platform, allowing them full control in every facet of their advertising campaigns.

Conducted completely online, this turnkey solution allows businesses to log onto the platform quickly and manage their entire campaign details from specific online targeting, to placement and inventory. This gives the client not just market specific optimization, but also a tailored campaign for a specific budget.

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Topics: Online Advertising, Company News, Self Serve Advertising Platform, Online Media Buying

The Current state of ExactDrive's Online Advertising Platform

Posted by Tim Nichols

Feb 14, 2014 12:55:00 PM

I recently came across infogr.am, a website that turns creating interactive infographics into an easy task. With a feature set that gives you enough flexibilty to customize and an interface that makes it easy to understand the process, I decided to test it out, especially since ExactDrive will be releasing online advertising industry research reports moving forward, we needed to find an infographic creation software partner.

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Topics: Banner Ads, Self Serve Advertising Platform, Infographic

Agencyside's BOLO Conference 2013

Posted by Myles Younger

Oct 7, 2013 12:38:00 PM

With just one week away from Agencyside’s BOLO 2013 conference, ExactDrive is gearing up for an exciting week as hundreds of industry and agency leaders will come together in Scottsdale, Arizona. This conference provides the opportunity to experience authentic connections, audacious speakers, actionable ideas, and a helluva good time. 

The Agencyside Bolo team prides itself on bringing together some of the top agency leaders and thought provoking speakers in the industry. The breakout sessions are bound to provide you with many new topics to discuss, unique ways to think about existing topics and in some cases a new way of thinking about your industry. All resulting with you leaving the BOLO 2013 conference with a full set of action items and ideas to lead your agency & clients.

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Topics: Company News, Self Serve Advertising Platform, Advertising Adventures, Digital Conferences, BOLO 2013, Industry Leadership, Free Drinks

Self Serve Advertising Platform Upcoming Features October 1 2013

Posted by Tim Nichols

Oct 2, 2013 10:25:00 AM

Self Serve Advertising Platform Recently Released Features

At ExactDrive we are constantly working to improve and enhance our self-serve advertising platform. Online advertising is a complex and constantly changing endeavor that requires a firm hand on the pulse of change, brand safety and the set of next best competitive features. We are excited to roll out yet another round of new features and enhancements. Please have a read and continue providing feedback to us so we know what other features are needed so they can be adding to our November release.

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Topics: Internet Advertising, Media Buying & Planning, Data Analytics, Reporting & Analytics, Self Serve Advertising Platform, Upcoming Features, Geographic Targeting, Cost-Per-Click Advertising

ExactDrive Releases Facebook News Feed Advertising

Posted by Myles Younger

Oct 1, 2013 1:53:00 PM

The U.S. Government may be shut down but ExactDrive will keep rolling on with our digital world domination plan.  But in all seriousness, we are excited to announce that we just released Facebook News Feed Advertising capabilities.

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Topics: Digital Media, Internet Advertising, Media Buying & Planning, Self Serve Advertising Platform, Upcoming Features, Facebook Exchange, Facebook New Feed Advertising, Facebook Retargeting

Advertising Optimization

Posted by Tim Nichols

Aug 15, 2013 3:37:00 PM

Advertising optimization can be very complex and confusing. Not to mention that in the Internet advertising space there is an abundance of available inventory. The problem is, only a subset of that inventory will work for your advertisers and campaigns. The challenge then becomes how do you spend a minimal amount of money to identify the subset of inventory that will perform the best but at the same time be the most cost effective? In short, how can you successfully optimize Internet Advertising without breaking the bank or taking up all of your free time?

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Topics: Internet Advertising, Media Buying & Planning, Programmatic Media Buying, Self Serve Advertising Platform, Advertising Optimization

Self Serve Advertising Platform Upcoming Features

Posted by Tim Nichols

Jul 21, 2013 6:06:00 PM

At Exact Drive we are constantly working to improve and update our self-serve advertising platform. As the online advertising industry continues to change, advance and envolve so does our software. Powering hundreds of online advertising campaigns against billions of available impressions everyday is a demanding challenge. We are excited to continue to tackle and battle these challenges for our dedicated clients as well as our value added resellers that use the white label version of our self-serve advertising ad platform.

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Topics: Internet Advertising, Self Serve Advertising Platform, Upcoming Features

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