ExactDrive Advertising News

4 Finishing Touches for Your Dynamic Ads

Posted by Scott Bagguley

Jan 7, 2016 8:30:00 AM

On the surface, Dynamic Search Ads simply look like any other Google AdWords content, except for the fact that the headline typically echoes the exact search phrase the user typed in to begin with. However, unlike typical Google AdWords content, Dynamic Search Ads are presented based on the content of your website, meaning that you won't have to maintain awkward lists of keywords.

Dynamic search ads work by using the web crawling technology of google to carefully target relevant queries according to the content on your website. Incrementally, traffic that you receive through dynamic search ads can be used to help fill the gaps in your keyword campaigns - ensuring a greater return on investment.

If you have been considering the value of using dynamic search ads for some time now, you may be wondering how to make the most out of your investment. Below we will cover a brief introduction of who should be using dynamic search advertising to begin with, and how these people can maximize the results of their campaigns.

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Topics: Banner Ads, Dynamic Display Ads, Search Retargeting, Dynamic Ads, Dynamic Retargeting, Segmentation, Banner Fatigue, Landing Pages

5 Retargeting Strategies You Cannot Ignore

Posted by Scott Bagguley

Dec 3, 2015 8:28:37 AM

Retargeting efforts, known to some online advertising as "remarketing" strategies, can be one of the most potent and effective tools in your arsenal when it comes to continuously attracting and retaining customers.  

In general, the process of retargeting means placing a small amount of code on your website, which watches visitors on your behalf. In other words, when a new visitor approaches your website, the small piece of code will leave a cookie on their browser that allows you to continue sharing advertisements with those users - even as they leave your website and travel to other locations on the web. Instead of having to track down your audience and remind them of the valuable products and services you have to offer, your retargeting solution can do the hard work for you, allowing you to focus exclusively on creating effective ads for whatever you have to offer.

Statistics suggest that only around 2% of first-time visitors to your website will convert, and retargeting is a powerful tool because it allows you to focus your attention on the other 98%. These are the would-be customers who have already been exposed to your brand, but didn't convert for whatever reason. Following, we'll discuss some of the retargeting strategies you can't afford to ignore, if you want to make the most out of your conversions.

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Topics: retargeting, Advertising Strategy, Conversions, Audience, Dynamic Retargeting, Frequency Cap, Segmentation

4 Tips For Improving Your Search Retargeting Efforts

Posted by Tim Nichols

Dec 2, 2015 1:06:41 PM

Any business with an online presence knows the challenges involved in directing new traffic to their website. Unfortunately, the difficulty doesn't stop there, as once you've enticed a visitor onto your site, you also need to convince them to convert into customers. Less than 5% of website viewers will actually take action towards a purchase the first time they visit your site - but retargeting can help to entice the remaining majority to return and convert.

Retargeting is a technology that relies upon digital cookies to track your audience's movements across the webInternet. By placing a piece of code on your website, you can have a cookie dropped into your viewer's browser when they arrive on your landing page, and that cookie will inform your retargeting provider of which ads should be served. Similarly, search retargeting tracks users according to the previous keyword searches they have conducted, allowing you to display personalized advertisements to your visitors.

Search retargeting can be a powerful tool for conversion optimization, but just like anything else in advertising, there are usually ways that you can improve and maximize your search retargeting efforts. If you want to make sure your search retargeting campaign is primed to get the right results, consider the following 4 tips.

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Topics: Banner Ads, retargeting, Search Retargeting, A/B Testing, Ad Creatives, Pixels, Burn Pixels, Segmentation

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