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May 13, 2021 9:15:00 AM

Lessons in SEO: Choosing your keywords

Maybe you already know your website’s top keywords –the ones that are going to get you to number #1 on Google when your customers search online. Or maybe you’re researching keywords right now. Either way, keywords are the backbone of any SEO campaign. There are obviously many other factors at play, but keywords are part of the foundation of how search engines understand your website.

What are keywords?

Keywords are the words and phrasesthat Internet users’ type into a search engine to find products and/or services.Well-chosen keywords and phrases will ensure that your website and pay-per-click ads are found by the right people, looking for a business just like yours.

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May 6, 2021 10:00:00 AM

Maintain Style Alongside Keyword Density When Writing SEO Content

Creating good SEO content is something of an unsung skill. Perhaps that’s because it’s a relatively new writing discipline. There’s a constant call for high quality SEO content on the web and an ever-growing demand for accomplished writers who understand how to create effective optimized copy. In short, consistently publishing quality content that is SEO aware in the form of case studies, blogs etc. it will help generate a growing amount of incoming organic traffic to your website.

If you’ve never written content for the purposes of SEO before then there are a few things you need to consider before your begin. First, it’s really not as easy as it sounds, especially when it comes to maintaining style while still making sure the content’s keyword density meets requirements. Anyone who tells you it’s a piece of cake is misinformed, or simply out to mislead. We’ve all seen advertisements that claim that writing SEO content requires no experience, and most of us have had the misfortune to come across copy written by people who believe that. The results are risible at best. And even if the amateurish blog or substandard article does manage to pull traffic to the site, visitors’ interest won’t be held for long if the content is poorly written or inaccurate. This happens all the time, and it’s bad news for the companies who have bought second-rate content and deservedly bad news for the companies who employ so-called writers to provide it. Neither will be in business for long.

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Dec 19, 2017 9:00:00 AM

Is SEO Still Relevant?

Times have changed. As a result, many business owners and marketers are wondering whether search engine optimization (SEO) is still relevant. In what seems like a fit of desperation, some people even wonder if SEO is dead.

Actually, SEO is still hugely relevant in business today – it’s just changed. For starters, the increase in social media activity and social media marketing has lessened the need for SEO skills for those with big advertising budgets. But what about those who can’t afford to pay for advertising? Like start-ups or small businesses?

People need SEO more than ever.

The statistics indicate that consumers are searching online more than ever. Google alone processes over 40,000 search queries every second. That adds up to 3.5 billion searches every day and 1.2 trillion searches each year.

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Mar 6, 2015 8:00:00 AM

3 Little Changes That Will Make a Big Difference in Your Online Advertising

Online advertising has come a long way from the tacky, blinking banner ads of the 1990s. Today, sophisticated, highly targeted online ads are delivered through a plethora of digital channels, from search engines to mobile apps - and a growing number of marketers are reaping the benefits.

With the right strategy, savvy tools, and smart resource allocation, even the smallest of businesses can take on the giants of the online advertising world.

Here are a few small changes you can make to improve your online advertising and make your digital dollar stretch a little further:

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