ExactDrive Advertising News

Is SEO Still Relevant?

Posted by Adam Parikh

Dec 19, 2017 9:00:00 AM

Times have changed. As a result, many business owners and marketers are wondering whether search engine optimization (SEO) is still relevant. In what seems like a fit of desperation, some people even wonder if SEO is dead.

Actually, SEO is still hugely relevant in business today – it’s just changed. For starters, the increase in social media activity and social media marketing has lessened the need for SEO skills for those with big advertising budgets. But what about those who can’t afford to pay for advertising? Like start-ups or small businesses?

People need SEO more than ever.

The statistics indicate that consumers are searching online more than ever. Google alone processes over 40,000 search queries every second. That adds up to 3.5 billion searches every day and 1.2 trillion searches each year.

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Topics: SEO, SEO Recommendations, Search Engine Optimization, Google SEO

3 Little Changes That Will Make a Big Difference in Your Online Advertising

Posted by Tim Nichols

Mar 6, 2015 8:00:00 AM

Online advertising has come a long way from the tacky, blinking banner ads of the 1990s. Today, sophisticated, highly targeted online ads are delivered through a plethora of digital channels, from search engines to mobile apps - and a growing number of marketers are reaping the benefits.

With the right strategy, savvy tools, and smart resource allocation, even the smallest of businesses can take on the giants of the online advertising world.

Here are a few small changes you can make to improve your online advertising and make your digital dollar stretch a little further:

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Topics: Online Advertising, SEO, SEO Recommendations, Social Media Advertising, Social Media, Content Marketing, Search Engine Optimization, Clickz

Lessons in SEO: Choosing your keywords

Posted by Adam Parikh

Dec 2, 2014 8:00:00 AM

Maybe you already know your website’s top keywords –the ones that are going to get you to number #1 on Google when your customers search online. Or maybe you’re researching keywords right now. Either way, keywords are the backbone of any SEO campaign. There are obviously many other factors at play, but keywords are part of the foundation of how search engines understand your website.

What are keywords?

Keywords are the words and phrasesthat Internet users’ type into a search engine to find products and/or services.Well-chosen keywords and phrases will ensure that your website and pay-per-click ads are found by the right people, looking for a business just like yours.

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Topics: Keyword Density, SEO, SEO Recommendations, Search Engine Optimization

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