Dec 17, 2015 8:30:00 AM

10 Significant Advertising Topics of 2015

Over the course of 2015, a number of important trends have emerged in the world of online advertising and digital development. From understanding ad viewability, banner fatigue, and dynamic ads, to making use of new concepts like mobile advertising, video, and social media, every brand is constantly on the search for new ways of making their particular product or service more appealing to the masses.

In the world of marketing, online advertising is always going to be an essential way to improve your brand presence, get your voice heard, and enhance conversions, but in order to stay ahead of competitors, it's crucial that you know the latest tactics and trends in place. For instance, do you know how to utilize retargeting and behavioral targeting as a way of reaching out to your audience on a more personal level? Do you understand the risks that you face with advertising online, and how to fight back against threats like click fraud?

As we approach the New Year, now is the perfect time to cover some of the most significant advertising elements that continue to be in play, so that you can start your upcoming campaign with support from the latest, and most relevant information.

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Dec 3, 2015 8:28:37 AM

5 Retargeting Strategies You Cannot Ignore

Retargeting efforts, known to some online advertising as "remarketing" strategies, can be one of the most potent and effective tools in your arsenal when it comes to continuously attracting and retaining customers.  

In general, the process of retargeting means placing a small amount of code on your website, which watches visitors on your behalf. In other words, when a new visitor approaches your website, the small piece of code will leave a cookie on their browser that allows you to continue sharing advertisements with those users - even as they leave your website and travel to other locations on the web. Instead of having to track down your audience and remind them of the valuable products and services you have to offer, your retargeting solution can do the hard work for you, allowing you to focus exclusively on creating effective ads for whatever you have to offer.

Statistics suggest that only around 2% of first-time visitors to your website will convert, and retargeting is a powerful tool because it allows you to focus your attention on the other 98%. These are the would-be customers who have already been exposed to your brand, but didn't convert for whatever reason. Following, we'll discuss some of the retargeting strategies you can't afford to ignore, if you want to make the most out of your conversions.

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Dec 2, 2015 1:06:41 PM

4 Tips For Improving Your Search Retargeting Efforts

Any business with an online presence knows the challenges involved in directing new traffic to their website. Unfortunately, the difficulty doesn't stop there, as once you've enticed a visitor onto your site, you also need to convince them to convert into customers. Less than 5% of website viewers will actually take action towards a purchase the first time they visit your site - but retargeting can help to entice the remaining majority to return and convert.

Retargeting is a technology that relies upon digital cookies to track your audience's movements across the webInternet. By placing a piece of code on your website, you can have a cookie dropped into your viewer's browser when they arrive on your landing page, and that cookie will inform your retargeting provider of which ads should be served. Similarly, search retargeting tracks users according to the previous keyword searches they have conducted, allowing you to display personalized advertisements to your visitors.

Search retargeting can be a powerful tool for conversion optimization, but just like anything else in advertising, there are usually ways that you can improve and maximize your search retargeting efforts. If you want to make sure your search retargeting campaign is primed to get the right results, consider the following 4 tips.

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Sep 8, 2015 9:13:00 AM

The 4 Real Reasons Your Retargeting Campaign Isn't Working

If you know how to use it, advertisement retargeting can be a valuable and powerful resource in drawing consumers back to your website if they weren't ready to buy the first time they visited. Usually, people like to click around different websites and do some comparison shopping before they make a final decision about their purchase, and retargeting helps to increase the chance that when your potential customers are ready to buy - it's you that they'll come back to.

Retargeting campaigns rely on browser cookies to work, allowing them to create an anonymous list of the people that visit your website so that they can be targeted with ads as they move through their online experience. Because retargeting ensures you only deliver advertisements to people who have already visited your site, you can usually save money, and ensure your brand remains fresh in the minds of your prospects.

Unfortunately, not everyone will find that their retargeting campaign is an instant success. There are plenty of reasons why your strategy may fail to hit its mark, leaving you to wonder where all of those conversions have gone. If your retargeting campaign just hasn't worked out the way you had hoped - the following four reasons may explain why.

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Aug 6, 2015 8:39:00 AM

What Makes For a Really Great Retargeting Campaign?

According to information provided by research from the retargeting platform "AdRoll", a rather unimpressive 2% of shoppers will convert during their first visit to an online store. This means that 98% of your customers could be slipping through the cracks - and that's where retargeting comes in.

The concept of retargeting in advertising focuses on allowing your brand to zero in on those 98% of visitors, giving them a second, third, fourth and fifth chance to convert. It allows you to show tailored ads to potential customers via social media, search engines, and other websites. They see your advertisements, click back into your website, and convert. Retargeting is a way for you to stay connected to your potential customers, feeding all of the stages of your marketing funnel with engagement, brand recall, and conversions.

Of course, the more amazing your retargeting campaign is, the more successful you are likely to be. Though this is a concept that has been proven to be effective, it's also worth noting that a poorly conducted campaign could hurt or hinder your marketing efforts. With that in mind, here are some best practices to follow when you're wondering what makes for a good retargeting campaign.

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Aug 5, 2015 9:00:00 AM

The One Campaign Setting That Guarantees Retargeting Failure

Are you aware that about 90-98% of all website visitors don't convert? Getting a slew of traffic to visit your site and check out your services is a great thing - but it doesn't do much if none of that traffic generates sales. Retargeting is a marketing technique that can help you stay connected to bounced traffic, recreating chances for you to turn visitors into customers. With the complex customer journeys and long sales cycles that exist today, creating numerous touch points with your prospects is essential to maximizing your ROI.

Retargeting has been a hot topic in the World of advertising and marketing for the last couple of years. As a solution that enables brands and companies to interact with individuals who have already shown interest in their websites, retargeting goes beyond PPC and traditional online advertising by taking customer involvement to a new level. Unfortunately, that doesn't mean that retargeting is a guaranteed method for success. In fact, a lot of companies learn that failing to retarget correctly can leave them with complete campaign failure.

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Aug 4, 2015 9:07:58 AM

6 Ways To Use Dynamic Ads To Delight Your Clients

Knowing how to creatively market your brand, company, or product is an essential part of establishing success online today. As more businesses than ever before continue to migrate onto the Internet for a chance to get their hands on brand new clients, customers, and audiences, it's down to you to make sure that you're adapting to the latest methods of ensuring that your company stands out from the crowd.

The word "dynamic" shows up pretty frequently online today, from dynamic search engine advertisements, to dynamic retargeting and dynamic creative. The concept that we will be focusing on here is Dynamic creative - an advertising method that allows creatives to change automatically according to information about the user. In simple terms, dynamic advertisements use this creative form to adapt based on the wants and needs of the particular person viewing them. The information used could be related to the customer's location, behavior, or context, but the aim remains the same - to offer a personalized experience.

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Apr 24, 2015 9:00:00 AM

7 Things About Retargeting That Your Boss Wants To Know

Retargeting is huge. We’re all online day and night, and we’re talking about simple technology that allows a brand to follow us online, even when we leave their website. How about that for power?

However, while the technology may be simple, retargeting can be risky due to its in-your-face approach to online advertising. No one wants their brand to stalk their customers. That would just be weird. So before you can prepare to boost your bottom line, here are 7 things about retargeting that you need to know before deciding whether to invest.

1. Retargeting can increase conversion rates by as much as 147%. There’s no doubt about it, if you want to sell more products and services, retargeting works.

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Apr 10, 2015 9:00:00 AM

Doing Retargeting the Right Way Via ClickZ

Retargeting can be an effective way to increase conversions among online customers, but many marketers aren't using the strategy to its full potential.

Many of us are shadowed around the Web by our favorite (or not-so-favorite) companies. You’ll be flicking through your friend’s Facebook photos, and an ad will pop up for the dress you were checking out the other day. This isn’t coincidental – it’s retargeting in action.

Retargeting is a hot topic in the online advertising space, as it gives marketers a chance to get their product in front of indecisive customers, or "window shoppers," with attractive, tailored ads that relate to an experience they had previously on your site. Basically, you get another chance to close the deal.

Despite the fact that retargeting has become an established part of the digital marketing lexicon, many marketers are still unfamiliar with what it is and how it should be used. So let’s look at how to do retargeting "right."

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Apr 9, 2015 9:09:00 AM

Why You Need ExactDrive’s Ad Platform

Despite the numerous success stories we hear from businesses using it, paid advertising continues to get shunned by many marketers and business owners. Some of the most common reasons ‘why’ include, “it’s too expensive”,or we won’t have enough control over our campaigns”. 

The truth is online advertising has come a long way since the early days of human-based methods like phone calls, faxes andmanual insertion orders. The arrival of programmatic buying and real-time bidding has automated the buying process, placement and optimization of advertising, andput the power back in the hands of the advertiser.

DSP’s

Advertisers typically use demand-side platforms (DSP’s) to help them decide which ad impressions to buy, and for how muchFor the uninitiated, a DSP is a piece of software used to purchase display, video, mobile and search ads, in an automated fashionAs more and more marketers recognize the benefits of programmatic, the number of DSP’s on the market is also increasing; leading marketers to wonder which platform they should choose. Our advice? ExactDrive of course!

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