ExactDrive Advertising News

Display Retargeting Best Practices

Posted by Tim Nichols

May 24, 2016 9:00:00 AM

Retargeting or Remarketing, is a simple and often highly economical way to draw people back towards your website after they've visited once and chosen to leave without converting. In some cases, conversions are lost simply because a prospect wasn't in the right position to buy when they came across your website, or because someone was distracted away from your page by another matter. When used properly, display retargeting gives you a second chance to prompt that all-important action, whether you're looking for subscriptions, sales, or anything else.

Unfortunately, simply jumping into retargeting isn't the best way to make the most of the technique. Failing to properly plan out your retargeting efforts could leave you with diminished results - or worse, damage your brand image. The following best practices should help you to avoid the digital threats, and achieve your marketing goals.

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Topics: retargeting, remarketing, retargeting platforms, Display Retargeting

How Retargeting Will Improve Your Conversion Rate

Posted by Tim Nichols

Feb 2, 2016 12:09:13 PM

The chances are that you've heard plenty of online advertising websites commend the values of retargeting. After all, for online advertising experts, PPC consultants, and digital strategists, nothing is more important than being able to understand and reflect your target audience's online behavior when attempting to grab their attention and maximize conversions. By understanding your audience, you can engage with them on a deeper level, and convince them to buy from you, even if they already visited your website in the past and decided against it.

Retargeting helps you to learn:

  • What environments and destinations your customers come from.
  • Which concepts best attract your audiences' attention.
  • What motivates your customer to make a purchase.

Through that crucial data, you can maximize return on investment, and help potential consumers move along the sales funnel and deliver incredible profits. But how exactly does retargeting work to improve your conversion rate?

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Topics: Advertising Optimization, retargeting, retargeting platforms, Conversions, Dynamic Ads, Dynamic Retargeting, Conversion Rate

Did Retargeting Ruin Your Christmas?

Posted by Tim Nichols

Dec 30, 2015 9:07:29 AM

When you visit a website and start shopping for a product, then see the same or similar products through an advertisement on Facebook or Google a couple of days later - it isn't a coincidence. Savvy online companies everywhere are making use of the effective strategy of "retargeting" - a technique designed to tailor ads specifically to the behavior a certain user displays.

Though retargeting has many benefits for consumer and company alike, it can become a problem during the festive season, if you want to keep your searched-for items a secret from other people using your computer. Fortunately, managing the ways in which you are served advertisements is possible if you know how to adjust your online activities.

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Topics: retargeting, Happy Holidays, retargeting platforms, Private Browsing

What Makes For a Really Great Retargeting Campaign?

Posted by Adam Parikh

Aug 6, 2015 8:39:00 AM

According to information provided by research from the retargeting platform "AdRoll", a rather unimpressive 2% of shoppers will convert during their first visit to an online store. This means that 98% of your customers could be slipping through the cracks - and that's where retargeting comes in.

The concept of retargeting in advertising focuses on allowing your brand to zero in on those 98% of visitors, giving them a second, third, fourth and fifth chance to convert. It allows you to show tailored ads to potential customers via social media, search engines, and other websites. They see your advertisements, click back into your website, and convert. Retargeting is a way for you to stay connected to your potential customers, feeding all of the stages of your marketing funnel with engagement, brand recall, and conversions.

Of course, the more amazing your retargeting campaign is, the more successful you are likely to be. Though this is a concept that has been proven to be effective, it's also worth noting that a poorly conducted campaign could hurt or hinder your marketing efforts. With that in mind, here are some best practices to follow when you're wondering what makes for a good retargeting campaign.

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Topics: Banner Ads, retargeting, retargeting platforms, Demographic Targeting, Contextual Advertising, Segment, Dynamic Retargeting, Frequency Cap, Audience Targeting

Supercharge Your Bottom Line With Search Retargeting

Posted by Eric Greener

Jun 24, 2015 9:36:00 AM

To put it simply, search stats are a great indicator of consumer intent. You can’t argue with the stats: Google alone handles over 40,000 searches every second. To put that into perspective, that’s 3.5 billion searches every day and 1.2 trillion each year. Businesses plow millions of dollars into market research, yet one of the most powerful pieces of market research lie at our fingertips. And, quite often, the data is free.

That’s why search retargeting is so powerful. When you take the masses of search data out there and combine it with creative, intelligent digital advertising, the results can be outstanding. As we know, with online advertising, context is everything. As such, advertisers can use search retargeting to drive huge amounts of customer acquisition, not to mention acquiring new leads and a new audience.

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Topics: Search Retargeting, retargeting platforms, SEM

7 Things About Retargeting That Your Boss Wants To Know

Posted by Eric Greener

Apr 24, 2015 9:00:00 AM

Retargeting is huge. We’re all online day and night, and we’re talking about simple technology that allows a brand to follow us online, even when we leave their website. How about that for power?

However, while the technology may be simple, retargeting can be risky due to its in-your-face approach to online advertising. No one wants their brand to stalk their customers. That would just be weird. So before you can prepare to boost your bottom line, here are 7 things about retargeting that you need to know before deciding whether to invest.

1. Retargeting can increase conversion rates by as much as 147%. There’s no doubt about it, if you want to sell more products and services, retargeting works.

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Topics: retargeting, retargeting platforms, Engagement Retargeting

Doing Retargeting the Right Way Via ClickZ

Posted by Tim Nichols

Apr 10, 2015 9:00:00 AM

Retargeting can be an effective way to increase conversions among online customers, but many marketers aren't using the strategy to its full potential.

Many of us are shadowed around the Web by our favorite (or not-so-favorite) companies. You’ll be flicking through your friend’s Facebook photos, and an ad will pop up for the dress you were checking out the other day. This isn’t coincidental – it’s retargeting in action.

Retargeting is a hot topic in the online advertising space, as it gives marketers a chance to get their product in front of indecisive customers, or "window shoppers," with attractive, tailored ads that relate to an experience they had previously on your site. Basically, you get another chance to close the deal.

Despite the fact that retargeting has become an established part of the digital marketing lexicon, many marketers are still unfamiliar with what it is and how it should be used. So let’s look at how to do retargeting "right."

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Topics: retargeting, retargeting platforms, Engagement Retargeting, Dynamic Ads, Dynamic Retargeting

3 Key Reasons Why You Should Invest In Retargeting

Posted by Tim Nichols

Mar 18, 2015 8:00:00 AM

Retargeting has become the tactic of choice for the modern marketer - and for good reason. Also commonly referred to as behavioral retargeting or remarketing the term is defined as a type of online advertising where certain products or services are targeted to specific users based on their previous interactions with a brand.

How Does Retargeting Work?

When a user visits a particular online retailer’s website (for example) and browses for a product, a record of that interaction is stored on their computer in the form of a cookie. A programmatic retargeting campaign can then access that cookie the next time a user visits a site with an appropriate ad buy; view the record of the product the user was looking at and serve up ads that are designed to showcase that product in greater detail.

Because retargeting only focuses on previously engaged website visitors, it tends to be more effective than many other forms of online advertising.

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Topics: retargeting, remarketing, retargeting platforms, Conversions, Personalization

Why We Love Retargeting (and you should, too!)

Posted by Tim Nichols

Mar 10, 2015 8:00:00 AM

If you could keep your brand in front of prospects long after they’ve visited your website, wouldn’t you jump at the chance? Oh course you would. Ad retargeting gives you that opportunity—anywhere your prospects travel online, and it has proven to be an effective way to entice digital window shoppers back toa website.

So what is retargeting?

To put it simply, ad retargeting serves display advertisements to Web users after they have left an advertiser’s website. For instance, you’re on bestbuy.com looking at laptops. You leave the site and visit another website and are shown a display ad for bestbuy.com. That is retargeting in action.

The idea is that a user who initially visits your website is a warm lead, and is likely to make a purchase. An effective retargeted ad will hopefully get that user back, and convince him or her to make a purchase.

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Topics: Online Advertising, Dynamic Display Ads, retargeting, remarketing, retargeting platforms, Engagement Retargeting

4 Myths You Should Ignore About Retargeting

Posted by Eric Greener

Feb 25, 2015 8:00:00 AM

Retargeting is a highly effective online advertising technique that directs your ads to people who have previously expressed an interest in your product or service by visiting your website. It allows you to remind them how great your product or service is, and why they should choose your brand.

Despite the fact that retargeting has become an integral digital advertising tool, many misconceptions still exist about it.

Here are 4common retargeting myths, and why you can ignore them:

Myth #1: Retargeting is only for Retail

There is a common misconception that retargeting is exclusively for retail businesses. While it’s true that e-commerce businesses make the most use of retargeting, it can provide significant benefits to businesses in all sectors.

If you are directing traffic to a lead capture form or landing page, retargeting can help keep your brand at the front of user’s minds while they are in the evaluation process. This is especially helpful in a B2B context because the sales cycles tend to be longer than in B2C transactions. Serving retargeted ads, such as static banner ads or dynamic display ads, will keep your company ahead of the competition, and nurture leads through the funnel.

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Topics: Online Advertising, retargeting, Advertising Strategy, Digital Advertising, retargeting platforms, Engagement Retargeting

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