ExactDrive Advertising News

Why Does Retargeting Work?

Posted by Aaron Gibeaut

Nov 18, 2016 9:01:54 AM

What happens when someone visits your website and then chooses to click away without converting into a subscriber, customer, or anything else? Do you simply give up and hope that the next potential lead will provide better results, or do you make the effort to have a second chance at a first impression?

Retargeting allows you to present your visitors with unique, paid ad solutions whenever they've already visited your website. This advert focuses on the fact that the visitor in question already knows your brand and what you offer, then prompts them to come back and finish the conversion that they didn't complete before. By placing a tiny piece of code on your website, you can use retargeting to:

Read More >

Topics: Online Advertising, retargeting, Budget Pacing, Conversions, Conversion Rate, Display Retargeting, Upselling

Types of Online Advertising

Posted by Scott Bagguley

Jun 16, 2016 12:20:51 PM

Online advertising is perhaps one of the most important forms of marketing available today. If you aren't making yourself heard online, then the chances are you're missing out on the majority of the traffic, and profits you could otherwise be benefiting from.

The term "online advertising" is incredibly broad, and refers to everything from banner ads, to YouTube video ads, dynamic retargeting, and keyword search. Following, we're going to address some of the most popular forms of online advertising around in 2016, and how you can use them to drive traffic towards your website.

Read More >

Topics: display advertising, retargeting, remarketing, Video Advertising, SEO, Social Media Advertising, Display Retargeting, Keyword Search Advertising

Display Retargeting Best Practices

Posted by Tim Nichols

May 24, 2016 9:00:00 AM

Retargeting or Remarketing, is a simple and often highly economical way to draw people back towards your website after they've visited once and chosen to leave without converting. In some cases, conversions are lost simply because a prospect wasn't in the right position to buy when they came across your website, or because someone was distracted away from your page by another matter. When used properly, display retargeting gives you a second chance to prompt that all-important action, whether you're looking for subscriptions, sales, or anything else.

Unfortunately, simply jumping into retargeting isn't the best way to make the most of the technique. Failing to properly plan out your retargeting efforts could leave you with diminished results - or worse, damage your brand image. The following best practices should help you to avoid the digital threats, and achieve your marketing goals.

Read More >

Topics: retargeting, remarketing, retargeting platforms, Display Retargeting

4 Reasons to Add Display Retargeting to Every Media Buy

Posted by Ryan Costello

May 5, 2016 9:30:00 AM

Why_retarget.jpgWhen you're investing in media advertisements for your company, then your aim will to be deliver the perfect creative to display to the ideal customer, at the most appropriate time. Unfortunately, even if your media buying strategy has been honed to perfection, it's worth noting that people might still leave your sales funnel mid-purchase. Sometimes, an abandoned conversion occurs because a consumer doesn't have their credit card handy, whereas other times, it happens because someone simply gets distracted.

The vulnerable nature of the conversion process is one of the reasons why display retargeting has emerged as a crucial tactic for many digital marketers. This strategy can increase the impact of various other marketing efforts, increasing brand awareness, driving customers through the sales funnel, and strengthening brand recall. Following, we'll cover just four reasons why display retargeting should be added to every one of your media purchases.

Read More >

Topics: retargeting, remarketing, Conversions, Segment, Display Retargeting

How to Make Online Advertising Work for You

Posted by Eric Greener

Apr 5, 2016 9:00:00 AM

Online advertising has the unique ability to reach out instantly to people across the entire world. If you're in the advertisement industry, then you probably know that online advertising has emerged as the primary platform for advertising in businesses throughout the globe - big or small. In fact, research suggests that in the following few years, online advertising will continue to outshine all other forms of promotion.

Of course, because of the possibilities that online advertising has brought to the marketing world, achieving the best results on the world wide web has become something of a challenge. Not only do you need to search for ways to maximize your online potential, but you also need to ensure that your efforts are more impressive than your competitors, otherwise you could end up getting lost in the crowd. With that in mind, here's some insight into how you can make online advertising work for your business.

Read More >

Topics: Internet Advertising, Online Advertising, retargeting, Local Advertising

Why Is Consumer Intent So Powerful?

Posted by Tim Nichols

Mar 29, 2016 11:17:00 AM

Consumer intent may be the most powerful data that any business has access to when it comes to improving sales and establishing popularity in their industry. Consumer intent shows up when an online user conducts a search using a keyword or phrase that indicates an item or service they're interested in. For example, if someone searches for "black leather boots", you can probably assume that they're thinking about buying a pair in the near future.

A study recently conducted by "Think with Google" found that brands who are relying on demographics alone to reach out to their audience could be missing out on a huge number of potential customers - up to 70% of mobile shoppers. The reason for this is that understanding why someone's searching for something, and what resources they're using to find that thing can help you to maximize your search retargeting campaign, by ensuring you present banners and advertisements to people that show the exact product they need.

Read More >

Topics: Data Analytics, retargeting, Search Retargeting, Consumer Intent

Why Search Retargeting Is Here To Stay

Posted by Tim Nichols

Mar 10, 2016 9:01:00 AM

Search retargeting (not to be confused with site retargeting) is an exciting and often effective way to grab your audience's attention, and keep it. If you've ever wondered, as a consumer, why sometimes you see advertisements for websites that you've visited in the past show up on other pages across the web, this is a targeting methodology called retargeting at work. Often, these ads will display as you surf around the Internet and serve as a frequent reminder about pages or products that you viewed at an earlier time. To some people, this can be the prompt they need to complete a purpose, or a reminder to simply check back on a purchase they had been considering.

If you're running creative ads online, opting for search retargeting can be a great way to get a target audience that has already expressed interest in your brand to visit your website again. In other words, instead of simply trying to get attention from anyone and everyone, (and paying for the privilege too) - you narrow your search parameters and target an audience that is more likely to actually convert - meaning you use your budget more wisely.

Read More >

Topics: retargeting, Search Retargeting, Site Retargeting

How Retargeting Will Improve Your Conversion Rate

Posted by Tim Nichols

Feb 2, 2016 12:09:13 PM

The chances are that you've heard plenty of online advertising websites commend the values of retargeting. After all, for online advertising experts, PPC consultants, and digital strategists, nothing is more important than being able to understand and reflect your target audience's online behavior when attempting to grab their attention and maximize conversions. By understanding your audience, you can engage with them on a deeper level, and convince them to buy from you, even if they already visited your website in the past and decided against it.

Retargeting helps you to learn:

  • What environments and destinations your customers come from.
  • Which concepts best attract your audiences' attention.
  • What motivates your customer to make a purchase.

Through that crucial data, you can maximize return on investment, and help potential consumers move along the sales funnel and deliver incredible profits. But how exactly does retargeting work to improve your conversion rate?

Read More >

Topics: Advertising Optimization, retargeting, retargeting platforms, Conversions, Dynamic Ads, Dynamic Retargeting, Conversion Rate

3 Things Media Buyers Can Do To Make Their Lives Easier

Posted by Adam Parikh

Jan 27, 2016 1:56:07 PM

Most businesses know that establishing a reliable presence and identity online is one of the most crucial things that any business can do to make a mark in their chosen industry. While there are numerous forms of advertising available to help companies achieve this goal, one of the more popular options can be found in the form of media buying.

To become an amazing media buyer, and minimize the complexities involved with online advertising today, you need to master the art of getting maximum value for your money. The following tips can help media buyers when it comes to enhancing brand identity, ultimate ad viewability, and successful user interaction.

Read More >

Topics: retargeting, Media Buying, Demographic Targeting, Media Buyers

Did Retargeting Ruin Your Christmas?

Posted by Tim Nichols

Dec 30, 2015 9:07:29 AM

When you visit a website and start shopping for a product, then see the same or similar products through an advertisement on Facebook or Google a couple of days later - it isn't a coincidence. Savvy online companies everywhere are making use of the effective strategy of "retargeting" - a technique designed to tailor ads specifically to the behavior a certain user displays.

Though retargeting has many benefits for consumer and company alike, it can become a problem during the festive season, if you want to keep your searched-for items a secret from other people using your computer. Fortunately, managing the ways in which you are served advertisements is possible if you know how to adjust your online activities.

Read More >

Topics: retargeting, Happy Holidays, retargeting platforms, Private Browsing

Recent Posts

Our self-serve advertising platform with managed services provides a leading solution for advertising your brand online.

Test Drive It

 

Forbes Agency Council

Receive Updates

Popular Posts

Posts by Topic

View All >