ExactDrive Advertising News

Why We Love Real-Time Media Buying (And You Should, Too!)

Posted by Tim Nichols

Feb 3, 2015 8:00:00 AM

Media buying has evolved significantly in the past few years, with the increased utilization of programmatic media buying platformsTraditionally, advertisers would reach out to publishers and negotiate deals to get their products and services displayed to the masses, but once ad networks came to fruition, the purchase of inventory was possible on a scale not seen previously. Real-time media buying brochure.

Once advertisers learned they could buy bulk inventory through aggregators; real-time ad exchanges emerged, trading impressions that publishers could not sell directly through their in-house sales teams. This has led to the introduction of automated or programmatic media buying, made possible by technology known as real-time bidding (RTB).

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Topics: Reporting & Analytics, Real-Time Bidding, Real-Time Media Buying, Advertising Optimization, Online Media Buying

An Introduction To Ad Viewability

Posted by Scott Bagguley

Jan 20, 2015 8:00:00 AM

We've heard about the death of the click for years, but the click has been pervasive, surviving each wave of innovation. But it appears that the click has met its match, as a new metric has taken hold across the online advertising industry; a metric with the power to become equally or potentially more important than the click: Ad Viewability.

That metric is ad viewability; an online advertising metric that tracks only the impressions that users actually see. For example, if an advertisement loads at the bottom of a website but a user doesn’t scroll down far enough to see it, that impression would not be deemed viewable. Viewability is designed to let advertisers pay only for the advertisements that users actually see.

To understand the implications of viewability, let’s take a step back and look at the previous landscape of buying, selling, and serving display ads.

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Topics: Reporting & Analytics, Online Advertising, Bot Traffic, Ad Viewability

4 Major Benefits Of Programmatic Mobile Advertising

Posted by Adam Parikh

Jan 15, 2015 8:07:00 AM

Today, there are almost as many cell-phone subscriptions (6.8 billion) as there are people on earth (seven billion) and it took a little more than 20 years for that to happen. Mobile phones are an integral part of our lives, and we are spending an increasing amount of timeon them. This makes mobile an ideal platform for advertisers to reach a huge and engaged audience.

What is mobile programmatic advertising?

Programmatic advertising is the automatic buying and selling of media opportunities on digital platforms. The process happens in real-time; meaning that when a user clicks into a website, advertisers instantly have the opportunity to bid against others based on the profile of the consumer. The winning bid will then be allocated advertising space in a matter of milliseconds as the website loads. Read our real-time media buying brochure.

Here are four benefits of programmatic buying, and how advertisers in the mobile ecosystem can reap the rewards:

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Topics: Programmatic Media Buying, Reporting & Analytics, Online Media Buying, Mobile Advertising, Mobile App, Smartphones

5 Deadly Retargeting Mistakes To Avoid

Posted by Tim Nichols

Jan 14, 2015 8:02:00 AM

Retargeting is a powerful digital marketing technique that can improve brand recall and revenue. Retargeting drives potential customers back to your website by targeting users who have previously visited your website but didn't make a purchase or take a desired action. While retargeting can be an extremely effective, high-ROI solution, if you make a mistake, it can leave you worse off than you started.

Avoid these fivecommon retargeting mistakes , and you’ll be sure to reap the rewards of a successful retargeting campaign.

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Topics: Reporting & Analytics, Online Advertising, Dynamic Display Ads, retargeting, Advertising Strategy, retargeting platforms

8 Ways To Investigate Impression Discrepancies

Posted by Tim Nichols

Apr 23, 2014 5:11:00 PM

Despite best efforts, discrepancies in statistics are still quite a big issue for advertisers and publishers or between the advertiser’s statistics and the advertising platform's statistics. Typically, discrepancies of up to 10% can be acceptable; however, at times they can reach 20% and more. There are many different reasons why discrepancies occur. For example, counting methodologies can differ between parties, as each party can potentially count an impression at a slightly different point in the delivery of an ad (i.e. publishers can count impressions at the time the ad request is sent, while advertisers can count an impression when the creative/ad is delivered).

One thing to take into consideration is that before investigating any discrepancies always ask for most granular 3rd party report (e.g. hourly or at least daily). If discrepancies occur very suddenly, always check if anything was changed in campaign setup, (e.g. new creative added, new inventory sources added etc.).

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Topics: Media Buying & Planning, Reporting & Analytics, Online Advertising, Impression Discrepancies

Advertising Reporting Platform Gets Updated

Posted by Myles Younger

Apr 17, 2014 11:19:00 AM

ExactDrive’s Self-Serve Advertising Platform now offers real-time advertising and campaign reporting. Defaulted by Eastern Standard Time and updated hourly, the advertising and campaign reporting sections display analytics on advertiser, campaign ad creative levels. Impressions, clicks, and conversion data is provided along with creative attribution and transparent domain level analytics. In short, users are able to easily pull reports at-will for any advertiser and campaign being managed, down to the domain level or performance per creative. Any report pulled is exportable and can be adjusted and branded to the users’ needs.

The NEW Face of Robust Advertising Analytic Reporting

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Topics: Internet Advertising, Reporting & Analytics, Online Advertising

Pixalate Cracking Down On Click Fraud, Bot Traffic and Ad Viewability

Posted by Tim Nichols

Dec 19, 2013 6:47:00 AM

I recently spoke with Jalal Nasir, CEO of Pixalate, a leading real-time ad analytics platform that helps advertisers and ad networks detect fraud and get performance data to improve their digital marketing campaigns and optimize media spend.

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Topics: Click Fraud, Data Analytics, Programmatic Media Buying, Reporting & Analytics, Online Advertising, display advertising, Bot Traffic, Ad Viewability

Self Serve Advertising Platform Upcoming Features October 1 2013

Posted by Tim Nichols

Oct 2, 2013 10:25:00 AM

Self Serve Advertising Platform Recently Released Features

At ExactDrive we are constantly working to improve and enhance our self-serve advertising platform. Online advertising is a complex and constantly changing endeavor that requires a firm hand on the pulse of change, brand safety and the set of next best competitive features. We are excited to roll out yet another round of new features and enhancements. Please have a read and continue providing feedback to us so we know what other features are needed so they can be adding to our November release.

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Topics: Internet Advertising, Media Buying & Planning, Data Analytics, Reporting & Analytics, Self Serve Advertising Platform, Upcoming Features, Geographic Targeting, Cost-Per-Click Advertising

Our self-serve advertising platform with managed services provides a leading solution for advertising your brand online.

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