ExactDrive News

Types of Online Advertising

Posted by Scott Bagguley

Jun 16, 2016 12:20:51 PM

Online advertising is perhaps one of the most important forms of marketing available today. If you aren't making yourself heard online, then the chances are you're missing out on the majority of the traffic, and profits you could otherwise be benefiting from.

The term "online advertising" is incredibly broad, and refers to everything from banner ads, to YouTube video ads, dynamic retargeting, and keyword search. Following, we're going to address some of the most popular forms of online advertising around in 2016, and how you can use them to drive traffic towards your website.

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Topics: display advertising, retargeting, remarketing, Video Advertising, SEO, Social Media Advertising, Display Retargeting, Keyword Search Advertising

Display Retargeting Best Practices

Posted by Tim Nichols

May 24, 2016 9:00:00 AM

Retargeting or Remarketing, is a simple and often highly economical way to draw people back towards your website after they've visited once and chosen to leave without converting. In some cases, conversions are lost simply because a prospect wasn't in the right position to buy when they came across your website, or because someone was distracted away from your page by another matter. When used properly, display retargeting gives you a second chance to prompt that all-important action, whether you're looking for subscriptions, sales, or anything else.

Unfortunately, simply jumping into retargeting isn't the best way to make the most of the technique. Failing to properly plan out your retargeting efforts could leave you with diminished results - or worse, damage your brand image. The following best practices should help you to avoid the digital threats, and achieve your marketing goals.

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Topics: retargeting, remarketing, retargeting platforms, Display Retargeting

4 Reasons to Add Display Retargeting to Every Media Buy

Posted by Ryan Costello

May 5, 2016 9:30:00 AM

Why_retarget.jpgWhen you're investing in media advertisements for your company, then your aim will to be deliver the perfect creative to display to the ideal customer, at the most appropriate time. Unfortunately, even if your media buying strategy has been honed to perfection, it's worth noting that people might still leave your sales funnel mid-purchase. Sometimes, an abandoned conversion occurs because a consumer doesn't have their credit card handy, whereas other times, it happens because someone simply gets distracted.

The vulnerable nature of the conversion process is one of the reasons why display retargeting has emerged as a crucial tactic for many digital marketers. This strategy can increase the impact of various other marketing efforts, increasing brand awareness, driving customers through the sales funnel, and strengthening brand recall. Following, we'll cover just four reasons why display retargeting should be added to every one of your media purchases.

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Topics: retargeting, remarketing, Conversions, Segment, Display Retargeting

3 Key Reasons Why You Should Invest In Retargeting

Posted by Tim Nichols

Mar 18, 2015 8:00:00 AM

Retargeting has become the tactic of choice for the modern marketer - and for good reason. Also commonly referred to as behavioral retargeting or remarketing the term is defined as a type of online advertising where certain products or services are targeted to specific users based on their previous interactions with a brand.

How Does Retargeting Work?

When a user visits a particular online retailer’s website (for example) and browses for a product, a record of that interaction is stored on their computer in the form of a cookie. A programmatic retargeting campaign can then access that cookie the next time a user visits a site with an appropriate ad buy; view the record of the product the user was looking at and serve up ads that are designed to showcase that product in greater detail.

Because retargeting only focuses on previously engaged website visitors, it tends to be more effective than many other forms of online advertising.

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Topics: retargeting, remarketing, retargeting platforms, Conversions, Personalization

Why We Love Retargeting (and you should, too!)

Posted by Tim Nichols

Mar 10, 2015 8:00:00 AM

If you could keep your brand in front of prospects long after they’ve visited your website, wouldn’t you jump at the chance? Oh course you would. Ad retargeting gives you that opportunity—anywhere your prospects travel online, and it has proven to be an effective way to entice digital window shoppers back toa website.

So what is retargeting?

To put it simply, ad retargeting serves display advertisements to Web users after they have left an advertiser’s website. For instance, you’re on bestbuy.com looking at laptops. You leave the site and visit another website and are shown a display ad for bestbuy.com. That is retargeting in action.

The idea is that a user who initially visits your website is a warm lead, and is likely to make a purchase. An effective retargeted ad will hopefully get that user back, and convince him or her to make a purchase.

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Topics: Online Advertising, Dynamic Display Ads, retargeting, remarketing, retargeting platforms, Engagement Retargeting

Psychological Tricks To Boost Your Retargeting Campaigns

Posted by Tim Nichols

Jan 28, 2015 7:30:00 AM

People desert websites for various reasons. If you’re lucky, they’ll come back to finish what they started; if you’re unlucky, they will forget all about it. ‘Abandoners can be hot prospects, andcompanies often invest a lot of time and moneyon retargeting (paid media) and remarketing (sending a series of abandonment recovery emails), to persuade consumers to re-visit their purchases.

Here are some techniques from the world of psychology that you canincorporate into your remarketing or retargeting campaigns, to stimulate the buy’ button in your visitors’ brains.

1. Foot in the Door Technique

Sometimes visitors abandon because they are not ready to buy yet, i.e. some shoppers like to add items to their carts over several visits before they check out.Although these visitors may convert later, you can reinforce their decision to buy from you by using the Foot in the Door technique.The principle behind the technique is this: Make a small request of your customer (a micro conversion) first, such as asking them to join a mailing list, orcreate a wish-list for future purchases. If they agree to your first request, they will be more likely to respond to your next and bigger request.

Psychologists theorize that the technique works due to the human’s tendency to feel indebted to someone after they’ve had some level of interaction with that person.

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Topics: Online Advertising, Dynamic Display Ads, retargeting, Advertising Strategy, remarketing, Psychology

4 Tips To Supercharge Your Retargeting Campaign

Posted by Tim Nichols

Dec 29, 2014 8:00:00 AM

Getting new traffic to your site is one thing, but creating customers out of that traffic is an entirely different proposition. As little as 2% of visitors to a website will actually become customers or take some sort of action towards a purchase, so how can advertising entice the remaining 98% to become customers? With retargeting that's how.

What is retargeting?

Retargeting is a cookie-based technology that uses a small snippet of code to 'follow' your audience around the Web. Here's how it works: a small piece of code is placed on your website. The code is unnoticeable and won’t affect your site’s performance. Every time a new visitor comes to your site, the code drops a browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know to serve ads, ensuring that they are served only to people who have previously visited your site.

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Topics: retargeting, remarketing, retargeting platforms, Call To Action, Conversions, Engagement Retargeting

Digital Agencies; Your Client Has a New Website. Now What?

Posted by Adam Parikh

Nov 14, 2013 9:31:00 PM

Agency bros and lady-bros, I've been there. You pitched the client, won the business, set the web strategy, developed the information architechture, followed SEO best practices, defined the UX, populated the content and squashed all the bugs. Now what?

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Topics: display advertising, retargeting, remarketing, digital agencies, Google Display Network

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