Modern technologies have enabled companies to get to know their target audience better than ever before. As such, many businesses choose to use customer data to evolve in order to suit their customers’ needs. Rebranding is an effort to better a company’s connection with their audience, but it can leave intended consumers unsure.
Guest post by Charlotte Ahlin.
Everything from the shiny new Apple TV to the lowliest flashlight app on your phone has a brand. Branding is how companies stand out: it’s your name, your identity, your blueprint. But what happens when you change your look overnight? And we’re not talking about a little fluffing here - we’re talking a full fledged head-to-toe makeover. Well, then you pull an Uber and totally rebrand your image.
If you haven’t noticed already, Uber has completely revamped their look: out with the old black and white “U,” and in with a totally new icon in deep teal (if you’re in the U.S., anyway). So, good luck trying to find the Uber app this weekend at 4am.Read More