ExactDrive News

Benefits Of Programmatic Advertising

Posted by Tim Nichols

Apr 20, 2017 3:56:46 PM

The benefits of programmatic advertising areincreasingly relevant in today’s content-saturated digital world. Marketers need their adsto be targeted, personalized and engaging whenever and however they’re reaching out to consumers; and although a great deal of this targeting takes place via the online tools we have at our fingertips, programmatic advertising takes it to another level.

If you’re not already allocating chunks of your ad budget to programmatic advertising, you may be keen to find out what exactly it is, and how can it help your business?

Put simply, it’s a style of advertising that cuts out the middle man. So instead of liaising and negotiating with people, it’s all done via machines - or a demand-side platform (DSP) to be precise. It sounds very technical, but a DSP allows you to manage multiple ad exchange and data exchange accounts with one platform. Genius Right?

Read More >

Topics: Real-Time Bidding, Real-Time Media Buying, DSP, Programmatic Advertising

How to Build a Successful Programmatic Media Buying Strategy

Posted by Adam Parikh

Apr 28, 2016 11:42:56 AM

As a modern marketer, it's practically impossible to ignore the impact that programmatic media buying is having on the digital world. The technology involved with programmatic buying is having a profound impact on the way that consumers interact with brands, as well as the way that brands develop a greater return on their investments. Programmatic buying, which programmatic media buying automates the purchase of media, has demonstrated an unprecedented amount of efficiency in a world where customers are constantly connected to their devices.

As the rise of programmatic buying continues to show promise in the digital world, it's crucial for businesses and brands to stay on top of the latest updates, and understand the powerful potential this strategy has to offer. Following, we'll cover a few of the steps you'll need to consider in developing your own programmatic media buying strategy.

Read More >

Topics: Programmatic Media Buying, Dynamic Display Ads, Real-Time Bidding, Real-Time Media Buying, Dynamic Ads, Ad Creatives, Programmatic Ad Buying, Advertising Platform

4 Reasons Why Programmatic Ad Buying Is Important

Posted by Tim Nichols

Nov 18, 2015 7:56:00 AM

Programmatic advertising - which is the purchase of media inventory based on audience-focused factors - has recently established itself as one of the most popular topics in the world of digital marketing. Within the B2B community, programmatic ad buying has taken center stage for companies looking to get ahead of the trends, to innovate and optimize how they reach out to and connect with potential customers and clients.

The programmatic ad buying process utilizes automated technology for the buying and selling of digital media, across a wide range of websites. This option is generally used as a fast-paced, effective alternative to relying on human interaction to secure ad placements. Basically, if you use a machine to deliver or purchase a digital ad, then you've become a part of a programmatic transaction.

Read More >

Topics: Programmatic Media Buying, Behavioral Targeting, Real-Time Bidding, Real-Time Media Buying, RTB, Cross Device Advertising, B2C, Programmatic Ad Buying, Cross-Channel, B2B

5 Hurdles Online Media Planners Commonly Face

Posted by Brendan Beckham

Aug 18, 2015 9:00:00 AM

For those familiar with the concept, media planning is both a science, and an art. From a scientific perspective, the idea is relatively straight-forward - you simply gather enough data and research to understand your performance, and figure out how to match that data to the needs of your client. Unfortunately, it's the artistic aspect of media planning that's the hardest to grasp. It takes a great deal of trial and error to get things right, and as the industry continues to move forward at lightning-fast speeds, more planners are coming face-to-face with a number of challenging hurdles that stand between them, and success. Here are just some of the most common problems and issues media planners have to deal with on a regular basis.

1. Targeting The Right Audience Effectively

Efficient and optimized targeting is a key component in just about every aspect of advertising. If you want to make sure that you're getting the best responses to your advertisements and media engagements, then the first thing any planner needs to do is ensure they're adhering to the right buyer personas. The fact is that the only reason anyone's going to bother reading your content, or listening to your message, is that they think they might be able to get something valuable out of it. Online media planners need to find the right avenues to deliver something useful to your target audience - whether this means asking questions that commonly arise about your product, or convincing consumers that they have something to gain from you.

Read More >

Topics: Media Buying & Planning, Real-Time Media Buying, Online Media Buying, Media Buying, Audience, Audience Targeting, media planning, media planners

Why You Need ExactDrive’s Ad Platform

Posted by Eric Greener

Apr 9, 2015 9:09:00 AM

Despite the numerous success stories we hear from businesses using it, paid advertising continues to get shunned by many marketers and business owners. Some of the most common reasons ‘why’ include, “it’s too expensive”,or we won’t have enough control over our campaigns”. 

The truth is online advertising has come a long way since the early days of human-based methods like phone calls, faxes andmanual insertion orders. The arrival of programmatic buying and real-time bidding has automated the buying process, placement and optimization of advertising, andput the power back in the hands of the advertiser.

DSP’s

Advertisers typically use demand-side platforms (DSP’s) to help them decide which ad impressions to buy, and for how muchFor the uninitiated, a DSP is a piece of software used to purchase display, video, mobile and search ads, in an automated fashionAs more and more marketers recognize the benefits of programmatic, the number of DSP’s on the market is also increasing; leading marketers to wonder which platform they should choose. Our advice? ExactDrive of course!

Read More >

Topics: Programmatic Media Buying, Self Serve Advertising Platform, Real-Time Bidding, Real-Time Media Buying, retargeting, DSP, Ad Platform

Partner Spotlight: AppNexus Is The World’s Leading Independent Ad Tech Company

Posted by Tim Nichols

Apr 1, 2015 9:00:00 AM

Advertising is the lifeblood of the internet. It funds a lot of the great content that we enjoy on a daily basis, and provides brands with the means to innovate; inspire and entertain. And withcontinual advancements in programmatic advertising technology, online advertising has never been easier, cheaper or more efficient.

You can see for yourself, by test-driving ourmarket-leading self-serve advertising platform, which delivers online advertising solutions that make it faster and easier for you to reach your target audience and generate that all important ROI.

Well-oiled machine

Our ad platform is constantly being refined, but it is true to say that it wouldn’t be the slick, well-oiled machine it is today without the support of our data partners, including Proximic.com, Bluekai.com (Now part of Oracle) Grapeshot, and our ever-growing number of integrated media partners — such as AppNexus.com, who we will focus on in this blog post.

What does AppNexus do?

Read More >

Topics: Programmatic Media Buying, Online Advertising, Company News, Real-Time Bidding, Real-Time Media Buying, AppNexus, Partner Spotlight, Advertising Technology

What Is Real-Time Bidding?

Posted by Tim Nichols

Mar 31, 2015 9:00:00 AM

In case you hadn’t noticed, the real-time bidding revolution in online display advertising is well and truly here.

Over the past couple of years, digital marketing has been all about programmatic ad buying, and the industry continues to grow on all fronts; display, mobile, social and video. And within programmatic, real-time bidding (RTB) plays a very important roleIn fact, one could even say that RTB has completely changed the face of online advertising, but there’s still a lot of confusion around what it actually is. So here’s a primer, in plain English:

Real-time bidding is a dynamic way to purchase individual online impressions. Itenables advertisers to buy media in real-time rather than from pre-procured inventory. Using RTB, advertisers can deliver better targeting, richer audience insights and fully integrated marketing campaigns. For additional information please check out ExactDrve's real-time media buying brochure.

Read More >

Topics: Media Buying & Planning, Online Advertising, Real-Time Bidding, Real-Time Media Buying, Online Media Buying, Media Buying

Why We Love Real-Time Media Buying (And You Should, Too!)

Posted by Tim Nichols

Feb 3, 2015 8:00:00 AM

Media buying has evolved significantly in the past few years, with the increased utilization of programmatic media buying platformsTraditionally, advertisers would reach out to publishers and negotiate deals to get their products and services displayed to the masses, but once ad networks came to fruition, the purchase of inventory was possible on a scale not seen previously. Real-time media buying brochure.

Once advertisers learned they could buy bulk inventory through aggregators; real-time ad exchanges emerged, trading impressions that publishers could not sell directly through their in-house sales teams. This has led to the introduction of automated or programmatic media buying, made possible by technology known as real-time bidding (RTB).

Read More >

Topics: Reporting & Analytics, Real-Time Bidding, Real-Time Media Buying, Advertising Optimization, Online Media Buying

3 Myths About Programmatic Ad Buying

Posted by Tim Nichols

Nov 10, 2014 8:02:00 AM

Some marketers are hesitant to embrace programmatic buying because of some common misconceptions about it. Here are three myths about programmatic buying and the truth behind them.

As we move into the digital age, machines are taking on a much bigger role in online ad buying. In fact, according to a new study by Magna Global, (the ad buying arm of Interpublic Group), programmatic buying, in which marketers use computerized systems to target users based on consumer data and Web browsing histories, is expected to jump 52 percent by the end of this year, to $21 billion globally.

This impressive growth is being fueled by a desire from marketers to cut transaction costs, improve efficiency, and see a stronger return on investment of ad spend.

Programmatic is a major departure from the traditional online ad buying process, in which digital ads are bought and sold by human media buyers and salespeople. Programmatic buying automates the processes that humans have historically had to deal with, like sending insertion orders to publishers and dealing with ad tags.

Read More >

Topics: Programmatic Media Buying, Online Advertising, Behavioral Targeting, Real-Time Bidding, Real-Time Media Buying, RTB, Online Media Buying, Automation

Online Media Buying Recommendations

Posted by Tim Nichols

May 13, 2014 3:26:27 PM

As the online advertising industry continues to popularize a programmatic media buying format with real-time bidding abilities that work in tandem with automated advertising optimization our jobs seem to be getting busier and more overwhelming. Yes, technology is getting faster and smarter but the amount of expected work output and expert knowledge required is increasing in parallel. Or so that's how a person can easily start to feel if they don't read our online media buying recommendations we are sharing below. Kidding.

We deal with thousands of online advertising campaigns and have built a proprietary advertising platform around the process of buying media online. As a result, we are constantly refining process, observing issues and working to make the entire online advertising process easier, more effective and successful.

Read More >

Topics: Media Buying & Planning, Online Advertising, Real-Time Media Buying, Online Media Buying, Media Buying

Our self-serve advertising platform with managed services provides a leading solution for advertising your brand online.

Test Drive It

Receive Updates

Posts by Topic

View All >