Nov 1, 2018 9:27:00 AM

13 Do's And Don'ts For Handling A PR Crisis Over Unethical Leader Behavior - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Tim Nichols, co-founder of ExactDrive Inc.

In the era of #BlackLivesMatter and #MeToo, social justice issues -- especially as they relate to corporate ethics -- have come to the forefront of many consumers' minds. High-profile brands no longer think twice about ousting executives over racist rants and harassment allegations -- just look at Papa John's and Nike.

Of course, it's not always as simple as firing the offending person. When someone who publicly represents a brand does wrong in the eyes of consumers, that company has a long road ahead of them to recover their image and reputation.

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Jun 18, 2018 9:03:00 AM

Won An Award? 12 Ways To Publicize It (Without Bragging) - Forbes.com

ExactDrive is excited to have a recent article published on Forbes.comPOST WRITTEN BY: Tim Nichols, co-founder of ExactDrive Inc.

Winning a business award is an exciting achievement. It feels good to have your team's hard work and dedication recognized by a prestigious organization. Even more important is the fact that this award can serve as a great marketing tool if properly publicized.

While you don't want to come off as conceited or arrogant, you can (and should) proudly share the news of your company's accolades on your website, social media, email newsletter and other customer touchpoints to make sure your audience knows about it. Here's how Forbes Agency Council members recommend announcing your award in the most beneficial way.

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Sep 2, 2015 9:00:00 AM

How To Make Advertising Online Not Suck

In today's technology-driven world, online advertising has become a huge component of all effective advertising strategies. Regardless of whether your organization is B2C or B2B, implementing digital advertisements correctly ensures that you'll be able to successfully develop your business online, fostering more sales, conversions, and brand awareness. However, if your ads aren't well-planned in everything from the channel that you use, to the design and copy, you could miss out on the results you've been hoping for. So how do you make sure that your advertising online doesn't suck?

1. Focus on Delivering Fresh Creative

As the name suggests, the primary focus behind your creative should be creativity. Incorporating fresh ideas, unique elements, and innovative visual elements into your advertisements is crucial to fostering success. A good rule of thumb to keep in mind is that although you should be willing to change your advertisements up as often as necessary, you will want to ensure that certain parts of your creative remain consistent. In simple terms, offer your audience something engaging to look at - but make sure that they know it's you behind the ad. Altering your creative is particularly important if you choose to extend your marketing efforts to social media - as users in these avenues hate seeing the same post over and over again. Test out your new campaigns thoroughly, and make sure to use images with a consistent aesthetic so that your campaign continues to feel familiar for customers that are already aware of you.

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Sep 16, 2014 8:00:00 AM

The Automotive Industry’s Biggest And Best PR Stunts

PR stunts are a brilliant wayto show off your latest product and to get your brand noticed. People remember them; they always incite emotion and sometimes cause controversy. Car manufacturers in particularare always looking for new ways to launch their newest model and to make sure their brand leaps out and sets them apart from the competition. These are some of the biggest and the best publicity stunts by car makers.

Mercedes-Benz: interactive game.

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