Modern marketers really have their work cut out for them. Consumers are savvier and have higher expectations than ever, and the traditional "hard sell" approach to advertising lost its effectiveness years ago.
Brands have caught onto this trend and adjusted their tactics accordingly, but the customer is still one step ahead: They know instantly when a company is attempting to win them over with disingenuous relationship-building tactics, and they simply won't fall for it anymore.
Instead of trying to trick people with "customer-savvy" strategies, brands should simply treat them as human beings and work toward forging authentic, valuable relationships. Here are some self-promotional tactics the experts at Forbes Agency Council recommend avoiding at all costs.Read More