Online Advertising News

How To Create Effective Programmatic Audio Advertising For Your Campaigns

Posted by Tim Nichols on Apr 4, 2018 9:03:00 AM

It doesn't matter what kind of customers you're trying to speak to, what culture they come from, or how old they are, audio will always demand attention. Whether it's music on the radio or the sound of a television playing in the distance, you'd be surprised just how much information comes from the things you hear.

I'm Interested in Audio

Audio advertisements can potentially rival the television ad in terms of reach and engagement according to research conducted by RAJAR. In fact, around 3.7 million adults currently listen to podcasts on a regular basis - which is almost 7% of the adult population of the world. What's more, in the United States, radio is currently ahead of all other platforms in terms of weekly reach - with 93% of the population between the ages of 12 and 54 tuning in.

While video and text-based content will always be important for the marketing world, it's worth thinking about how you can get involved with the potential of programmatic audio advertising.

Read More

Topics: Programmatic Media Buying, Mobile Advertising, Mobile Marketing, Engagement, Programmatic Advertising, Programmatic Audio Advertising, Audio Ads

How to Build a Successful Programmatic Media Buying Strategy

Posted by Adam Parikh on Apr 28, 2016 11:42:56 AM

As a modern marketer, it's practically impossible to ignore the impact that programmatic media buying is having on the digital world. The technology involved with programmatic buying is having a profound impact on the way that consumers interact with brands, as well as the way that brands develop a greater return on their investments. Programmatic buying, which programmatic media buying automates the purchase of media, has demonstrated an unprecedented amount of efficiency in a world where customers are constantly connected to their devices.

As the rise of programmatic buying continues to show promise in the digital world, it's crucial for businesses and brands to stay on top of the latest updates, and understand the powerful potential this strategy has to offer. Following, we'll cover a few of the steps you'll need to consider in developing your own programmatic media buying strategy.

Read More

Topics: Programmatic Media Buying, Dynamic Display Ads, Real-Time Bidding, Real-Time Media Buying, Dynamic Ads, Ad Creatives, Programmatic Ad Buying, Advertising Platform

4 Reasons Why Programmatic Ad Buying Is Important

Posted by Tim Nichols on Nov 18, 2015 7:56:00 AM

Programmatic advertising - which is the purchase of media inventory based on audience-focused factors - has recently established itself as one of the most popular topics in the world of digital marketing. Within the B2B community, programmatic ad buying has taken center stage for companies looking to get ahead of the trends, to innovate and optimize how they reach out to and connect with potential customers and clients.

The programmatic ad buying process utilizes automated technology for the buying and selling of digital media, across a wide range of websites. This option is generally used as a fast-paced, effective alternative to relying on human interaction to secure ad placements. Basically, if you use a machine to deliver or purchase a digital ad, then you've become a part of a programmatic transaction.

Read More

Topics: Programmatic Media Buying, Behavioral Targeting, Real-Time Bidding, Real-Time Media Buying, RTB, Cross Device Advertising, B2C, Programmatic Ad Buying, Cross-Channel, B2B

Why You Need ExactDrive’s Ad Platform

Posted by Eric Greener on Apr 9, 2015 9:09:00 AM

Despite the numerous success stories we hear from businesses using it, paid advertising continues to get shunned by many marketers and business owners. Some of the most common reasons ‘why’ include, “it’s too expensive”,or we won’t have enough control over our campaigns”. 

The truth is online advertising has come a long way since the early days of human-based methods like phone calls, faxes andmanual insertion orders. The arrival of programmatic buying and real-time bidding has automated the buying process, placement and optimization of advertising, andput the power back in the hands of the advertiser.

DSP’s

Advertisers typically use demand-side platforms (DSP’s) to help them decide which ad impressions to buy, and for how muchFor the uninitiated, a DSP is a piece of software used to purchase display, video, mobile and search ads, in an automated fashionAs more and more marketers recognize the benefits of programmatic, the number of DSP’s on the market is also increasing; leading marketers to wonder which platform they should choose. Our advice? ExactDrive of course!

Read More

Topics: Programmatic Media Buying, Self Serve Advertising Platform, Real-Time Bidding, Real-Time Media Buying, retargeting, DSP, Ad Platform

Partner Spotlight: AppNexus Is The World’s Leading Independent Ad Tech Company

Posted by Tim Nichols on Apr 1, 2015 9:00:00 AM

Advertising is the lifeblood of the internet. It funds a lot of the great content that we enjoy on a daily basis, and provides brands with the means to innovate; inspire and entertain. And withcontinual advancements in programmatic advertising technology, online advertising has never been easier, cheaper or more efficient.

You can see for yourself, by test-driving ourmarket-leading self-serve advertising platform, which delivers online advertising solutions that make it faster and easier for you to reach your target audience and generate that all important ROI.

Well-oiled machine

Our ad platform is constantly being refined, but it is true to say that it wouldn’t be the slick, well-oiled machine it is today without the support of our data partners, including Proximic.com, Bluekai.com (Now part of Oracle) Grapeshot, and our ever-growing number of integrated media partners — such as AppNexus.com, who we will focus on in this blog post.

What does AppNexus do?

Read More

Topics: Programmatic Media Buying, Online Advertising, Company News, Real-Time Bidding, Real-Time Media Buying, AppNexus, Partner Spotlight, Advertising Technology

Signs You Should Invest In Dynamic Ads

Posted by Tim Nichols on Mar 3, 2015 8:00:00 AM

The era of the “one size fits all” ad creative is over. In case you somehow missed it, there has been a major shift from the old model of display advertising, which depended on advertisers distributing generic content everywhere in the hope of reaching their target audience, to highly personalized content within dynamic ads delivered directly to pre-targeted consumers on whatever device they happen to be using. Learn more about implementing dynamic ads in our brochure.

What has fueled the shift?

Advancements in technology and data capture have fueled the shift - providing online advertisers with access to detailed information on target audiences such as their location, interests, environment and even their preferred ways of communicating with brands. Marketers are now able to turn data into actionable information in real-time, for example, by segmenting audiences and brands while simultaneously considering weather, location, date and time, device, and more.

Read More

Topics: Data Analytics, Programmatic Media Buying, display advertising, Banner Ads, Dynamic Display Ads, Media Buying, Data Driven

4 Major Benefits Of Programmatic Mobile Advertising

Posted by Adam Parikh on Jan 15, 2015 8:07:00 AM

Today, there are almost as many cell-phone subscriptions (6.8 billion) as there are people on earth (seven billion) and it took a little more than 20 years for that to happen. Mobile phones are an integral part of our lives, and we are spending an increasing amount of timeon them. This makes mobile an ideal platform for advertisers to reach a huge and engaged audience.

What is mobile programmatic advertising?

Programmatic advertising is the automatic buying and selling of media opportunities on digital platforms. The process happens in real-time; meaning that when a user clicks into a website, advertisers instantly have the opportunity to bid against others based on the profile of the consumer. The winning bid will then be allocated advertising space in a matter of milliseconds as the website loads. Read our real-time media buying brochure.

Here are four benefits of programmatic buying, and how advertisers in the mobile ecosystem can reap the rewards:

Read More

Topics: Programmatic Media Buying, Reporting & Analytics, Online Media Buying, Mobile Advertising, Mobile App, Smartphones

3 Myths About Programmatic Ad Buying

Posted by Tim Nichols on Nov 10, 2014 8:02:00 AM

Some marketers are hesitant to embrace programmatic buying because of some common misconceptions about it. Here are three myths about programmatic buying and the truth behind them.

As we move into the digital age, machines are taking on a much bigger role in online ad buying. In fact, according to a new study by Magna Global, (the ad buying arm of Interpublic Group), programmatic buying, in which marketers use computerized systems to target users based on consumer data and Web browsing histories, is expected to jump 52 percent by the end of this year, to $21 billion globally.

This impressive growth is being fueled by a desire from marketers to cut transaction costs, improve efficiency, and see a stronger return on investment of ad spend.

Programmatic is a major departure from the traditional online ad buying process, in which digital ads are bought and sold by human media buyers and salespeople. Programmatic buying automates the processes that humans have historically had to deal with, like sending insertion orders to publishers and dealing with ad tags.

Read More

Topics: Programmatic Media Buying, Online Advertising, Behavioral Targeting, Real-Time Bidding, Real-Time Media Buying, RTB, Online Media Buying, Automation

Pixalate Cracking Down On Click Fraud, Bot Traffic and Ad Viewability

Posted by Tim Nichols on Dec 19, 2013 6:47:00 AM

I recently spoke with Jalal Nasir, CEO of Pixalate, a leading real-time ad analytics platform that helps advertisers and ad networks detect fraud and get performance data to improve their digital marketing campaigns and optimize media spend.

Read More

Topics: Click Fraud, Data Analytics, Programmatic Media Buying, Reporting & Analytics, Online Advertising, display advertising, Bot Traffic, Ad Viewability

Advertising Optimization

Posted by Tim Nichols on Aug 15, 2013 3:37:00 PM

Advertising optimization can be very complex and confusing. Not to mention that in the Internet advertising space there is an abundance of available inventory. The problem is, only a subset of that inventory will work for your advertisers and campaigns. The challenge then becomes how do you spend a minimal amount of money to identify the subset of inventory that will perform the best but at the same time be the most cost effective? In short, how can you successfully optimize Internet Advertising without breaking the bank or taking up all of your free time?

Read More

Topics: Internet Advertising, Media Buying & Planning, Programmatic Media Buying, Self Serve Advertising Platform, Advertising Optimization

Recent Posts

Test Drive It

Receive Updates

Popular Posts

Posts by Topic

View All >