ExactDrive News

Benefits Of Programmatic Advertising

Posted by Tim Nichols

Apr 20, 2017 3:56:46 PM

The benefits of programmatic advertising areincreasingly relevant in today’s content-saturated digital world. Marketers need their adsto be targeted, personalized and engaging whenever and however they’re reaching out to consumers; and although a great deal of this targeting takes place via the online tools we have at our fingertips, programmatic advertising takes it to another level.

If you’re not already allocating chunks of your ad budget to programmatic advertising, you may be keen to find out what exactly it is, and how can it help your business?

Put simply, it’s a style of advertising that cuts out the middle man. So instead of liaising and negotiating with people, it’s all done via machines - or a demand-side platform (DSP) to be precise. It sounds very technical, but a DSP allows you to manage multiple ad exchange and data exchange accounts with one platform. Genius Right?

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Topics: Real-Time Bidding, Real-Time Media Buying, DSP, Programmatic Advertising

Is Programmatic Native Advertising The Answer?

Posted by Tim Nichols

Jan 3, 2017 9:46:42 AM

The blend between native advertising and programmatic ad delivery could represent a powerful solution to many marketing problems. There are already a range of companies such as the New York Times, and Grupo expansion who are unlocking new mobile experiences to help advertisers offer better user experiences to their customers across different screens.

This adjustment is important, as every day 68% of smartphone users check their phones within minutes of waking up. At the same time, consumers across the world are using mobile devices to catch up with their family and friends, read new information online, and check out entertaining videos. That means that if you want to find your place within the current market, and sell more products, then you need to think about introducing smart, responsive websites and marketing schemes.

Up until now, the disconnect between ad experience and content experiences on mobile has stopped advertisers from taking advantage of incredible opportunities to engage their audience. However, programmatic native advertising could be the answer.

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Topics: Native Advertising, Programmatic Ad Buying, Programmatic Advertising

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