ExactDrive Advertising News

How Experiential Marketing Makes Us Look Up, Not Down

Posted by Scott Bagguley

Dec 11, 2014 8:54:00 AM

In many ways, technology has really helped advertising professionals. Most of us have access to a smartphone or a tablet and, while we’re pickier about which ads we engage with, we’re always actively looking for content. So, if PR, marketing and advertising creatives are clever enough to blur the distinction between ads and interesting content, consumershave never been so accessible.

But the problem with technology is our addiction to these devices. Research has shown that we’re looking at our gadgets morning, noon and night - most people don’t leave home without their smartphone and they’re just as comfortable taking it in the toilet as they are using it in bed.

We’re seemingly obsessed with checking our Facebook feeds, tweeting our opinions on the latest news and sharing business articles on LinkedIn. And we haven’t even touched upon Pinterest, YouTube and the rest.

Read More >

Topics: Marketing Strategy, Experiential Marketing, PR Stunts

More Experiential Marketing From Delites

Posted by Eric Greener

Dec 3, 2014 8:00:00 AM

You know you've created a winning advertising campaign when you can continue to use a theme over and over again. What this shows us is that it’s important to understand human psychology. We’re humans and we don’t like change. People love to see stories, characters and themes progress and develop - just think back to the Bisto family in the 80s.

On a crueler note, Delitesrecently showed how powerful advertising continuity can be. Back in 2012, they ran a very successful campaign that went viral, much to the envy of many a guerrilla marketer. The campaign was based around the theme: how far would you go for fantastic Delites? The premise was very simple – people had to do a variety of menial tasks to earn snacks.

Read More >

Topics: Advertising, Marketing Strategy, Experiential Marketing, Guerrilla Adertising, PR Stunts, Guerrilla Marketing

Is There Really “No Such Thing As Bad Publicity”?

Posted by Adam Parikh

Nov 26, 2014 7:30:00 AM

According to Brendan Behan, an Irish writer and playwright, there‘s no such thing as bad publicity - except for your own obituary. Is he right?

Businesses that find success through controversy might be scorned in public, but theycan often attract enough consumers to suggest that the emotional responseacts as form of free advertising. And in terms of their bottom line, they may not seem to suffer. Maybe they have a monopoly on the marketplace and a league of followers who love what they do enough to revel in the controversy (or ignore it)?

But courting controversy is very different to a media stunt or PR campaign turning sour.There’s nothing more powerful than a polished, engaging and emotive PR stunt. But similarly, there’s nothing more damaging for a business than PR going pear-shaped. Here are some media of the biggest disasters – do you agree with Mr Behan?

Read More >

Topics: PR Stunts, Bad Publicity

When Experiential Marketing Gets Dirty: The Walking Dead

Posted by Scott Bagguley

Nov 13, 2014 8:08:00 AM

When season four of the hit TV show The Walking Dead came to the Fox Channel in Portugal, the people responsible for the show’s PR used experiential marketing to come up with a fantastic way of raising awareness and making a big impression.

Before revealing any details, it’s probably worth briefly explaining what the show is about, in case you’ve never seen it. The Walking Dead is an American post-apocalyptic horror drama based on the comic book series of the same name. It’s about a sheriff who comes out of a coma to find a post-apocalyptic world dominated by flesh-eating zombies. There’s your context, there’s your setting…

The Walking Dead gang (including creative agency Torke+CC) teamed up with Portugal’s national blood bank institute IPST to create ‘The Walking Dead Blood Store’, where blood was accepted as currency. While this was clearly an effort to get people talking about the new season, the experiential marketing campaign added a nice touch – it also increased blood donations.

Read More >

Topics: Experiential Marketing, PR Stunts, The Walking Dead

Why Brands Need Media Stunts

Posted by Adam Parikh

Nov 6, 2014 8:00:00 AM

Every second of every day, brands are battling for our attention. No matter what the medium, we’re constantly bombarded with marketing messages and advertising campaigns. Therefore, it pays for companies to be clever and come up with some creative tactics to get people talking. Media stunts can be really effective, and are arguably a necessity, if you want to avoid mediocrity, break through the humdrum and stand out from the crowd.

So how should you approach creating a media stunt? Well, with careful planning.

The main thing to consider is that publicity stunts can and do work, but only under certain conditions. They have to be unique enough to gain attention but they also need to be relevant to your target audience and consistent with your brand values. Stunts are typically created for shock value, soa lot of care should be taken to make sure they fit into your overall brand narrative.For that reason alone, it’s best not to take unnecessary risks - if you want to use media stunts for your business then it’s always best to engage the professionals to make sure you get it right.

Read More >

Topics: Advertising Strategy, PR Stunts

Teleportation With Marriott Hotels

Posted by Tim Nichols

Oct 14, 2014 8:34:00 AM

Have you ever wanted to explore the sandy beaches of Hawaii, or see London from the top of a skyscraper, without spending a penny? The reality is closer than you think.In one of the first premium virtual reality applications outside of the gaming and entertainment industry, Marriott Hotels recently launched its innovative #GetTeleportedvirtual travel experience, which enables users to feel the sand between their toes onWai'anapanapaBeach in Maui, or enjoy a panoramic view of London fromthe vertigo inducingTower 42.

This is PR at its best.

The hotel chain partnered with experiential marketing agency Relevant and Oscar-winning VFX studio Framestore to create theTeleporter’, which features Oculus Rift DK2 virtual reality headsets, wireless headphones and a suite of 4-D sensory elements, to augment the brand experience and amplify the feeling of immersion.

Read More >

Topics: Digital Advertising, Experiential Marketing, PR Stunts, Millennials, Marriott Hotels, Virtual Reality, #GetTeleported

The Automotive Industry’s Biggest And Best PR Stunts

Posted by Adam Parikh

Sep 16, 2014 8:00:00 AM

PR stunts are a brilliant wayto show off your latest product and to get your brand noticed. People remember them; they always incite emotion and sometimes cause controversy. Car manufacturers in particularare always looking for new ways to launch their newest model and to make sure their brand leaps out and sets them apart from the competition. These are some of the biggest and the best publicity stunts by car makers.

Mercedes-Benz: interactive game.

Read More >

Topics: Cars, Public Relations, Automotive Industry, PR Stunts

Our self-serve advertising platform with managed services provides a leading solution for advertising your brand online.

Test Drive It

Receive Updates

Posts by Topic

View All >