ExactDrive Advertising News

3 Tricks When Your Google AdWords Campaign Doesn't Generate Conversions

Posted by Sarah Butera

Jul 28, 2016 3:52:29 PM

Who doesn't want to earn more conversions from their Google AdWords campaigns? According to studies, in 2015, the spend on PPC campaigns increased by 12%, and it's set to increase again. PPC campaigns require a great deal of investment in some cases, but they can also lead to fantastic results if you know how to use them properly. That's why most AdWords advertisers focus on seeking out marketing methods that reduce their cost per conversion, while increasing the conversion rate.

If you want to avoid wasting money and time on an AdWords campaign that hasn't been carefully tailored to your specific needs, then you're going to need to rethink your strategy and ensure that you're taking steps towards securing the factors that will earn you long-term success. If you've already started your PPC campaign, but you aren't seeing the results that you hoped for when you signed up for AdWords, try the following three quick, and simple tricks.

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Topics: Cost-Per-Click Advertising, CPC, Conversions, Google Adwords, PPC Advertising, Mobile Optimization

4 Ways to Maximize PPC Ad Optimization

Posted by Aaron Gibeaut

May 3, 2016 9:00:00 AM

Successfully designing and managing a Pay Per Click advertising campaign can be a highly effective, yet challenging endeavor for even the savviest of marketing experts. Many PPC campaigns end up unsuccessful simply because their managers have no idea how to optimize them towards the right audience.

If you want your PPC campaign to deliver a profit to your company, then you're going to need some guidance on how to ensure that your customers will start clicking on your ads and offering up crucial conversions. Following, we'll cover some of the most effective and efficient ways to maximize your PPC ad results, through accurate and careful optimization.

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Topics: PPC, Ad Optimization, PPC Advertising, Price Per Click Advertising

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