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Give Your Brand A Voice: The Benefits Of Launching A Podcast

Posted by Adam Parikh

Sep 27, 2017 4:25:30 PM

As times change in the digital world businesses have begun to implement various new solutions to improve the reach and impact of their brand. If you want to stay ahead of the competition in today's competitive landscape, then you need to have a strategy for connecting with your audience that not only establishes engagement but also helps to build brand loyalty too.

Podcasting is something that has created a significant amount of popularity and success over the years. Basically, a podcast is a set of digital audio files that customers can download from your website or another location on the Internet. Users can subscribe to a podcast so that they automatically receive the digital files as soon as they're uploaded.

Today's businesses are frequently turning towards podcasts as a way of building stronger relationships with audiences and diversifying their marketing experiences. When customers can't watch videos, they turn to podcasts as a simple and entertaining method of getting information from their favorite companies. Here are just some of the benefits of launching your own podcast.

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Topics: Podcasting, Branding, Podcast

Give Your Brand A Voice With Podcasting

Posted by Tim Nichols

Oct 22, 2014 10:48:00 AM

The human voice can convey much more meaning through tone and inflection than the printed word will ever be able to. It’s why millions of people across the World sat, fixated, during the Golden Age of Radio – listening to everything from adventure and drama, to classical music concerts and news.

As broadcast radio gave way to television, and television to the Internet, it comes as no surprise that, spurred on by technological advancements, broadcast radio has come full circle with podcasting.

What is podcasting?

Podcasting involves the creation of one or more audio or video files that are released episodically,over the Internet. Listeners download the files, and either play them on a computer or listening device, such as an I-Pod, at a time and place which suits them.

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Topics: Branded Content, Podcasting, Brand Awareness

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