ExactDrive News

Top Questions For Online Media Buyers

Posted by Scott Bagguley

Nov 4, 2016 1:41:18 PM

Finding a way to ensure that your presence online remains strong is one of the most important tasks a business can engage in today. While there are a wide range of different marketing solutions available for those with a creative mindset, one of the most popular solutions is online media buying.

Media buying is what happens whenever you buy advertising on a site that isn't PPC. Usually, this means purchasing real-estate on a website for a set price that lasts over a set period of time. While this may seem reasonably straight forward, just like any other aspect of marketing, it's very easy to get wrong if you jump in without any prior research or preparation. So how do you find out if you're taking the right steps to get your company noticed successfully?

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Topics: Media Buying & Planning, Online Media Buying, Media Buying, Target Market, Ad Budget, Media Buyers, Media Buying Strategy

4 Ways To Bring Facebook Advertising Into Your Media Buying Strategy

Posted by Sarah Butera

Jan 29, 2016 12:23:00 PM

If you're part of a team that's responsible for promoting an online store, or you deal personally with a company's media buying strategy, then you'll know how difficult it can be to establish success online. Whatever you use as a marketing channel, it's never completely enough, as you always need to keep finding highly relevant sources of traffic, more conversions to meet with sales tactics, and new ways to increase repeated sales from previous customers.

Fortunately, adding Facebook advertising into your media buying strategy could be the solution that you've been searching for. Featuring over 1.39 billion active users every month, and the highest number of ecommerce orders generated through social media, advertising on Facebook offers a brand new range of opportunities when it comes to reaching out to a highly intimate and engaged audience.

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Topics: Dynamic Display Ads, Online Media Buying, Media Buying, Facebook Advertising, Facebook, Brand Awareness, Dynamic Ads, Dynamie Product Ads, Media Buying Strategy, Conversion Tracking

Online Advertising Campaigns Fail For 5 Main Reasons

Posted by Adam Parikh

Sep 9, 2015 8:30:00 AM

It's impossible to ignore the fact that the World is constantly shifting and growing faster than ever before. We have more digital advancements today then we could have imagined only a couple of decades ago and technology is a vital part of staying afloat within just about any competitive industry.

Every day, more people consume larger amounts of digital content - whether it's on their mobile phones, desktop computers, laptops at work, or tablets. Any company that hasn't adjusted their advertising strategy to include a comprehensive online advertising campaign needs to start making changes - fast.

Studies have shown that consumers today use social media and mobile Internet research to conduct price comparisons and discover information about products before they make final purchasing decisions. With the right online advertising, you can build customer relations and develop your prospects through low-cost, regular, and easy communication. The online World is the future of advertising, and digital media may soon replace traditional concepts altogether, however just like any advertising effort - your campaign is bound to fail unless you know which mistakes to avoid. Following are the top five reasons that cause online advertising campaigns to stumble.

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Topics: Online Advertising, Online Media Buying, Online Marketing, Fear Of Failure, Online Advertising Campaigns

7 Things That Really Great Online Media Buyers Do

Posted by Tim Nichols

Aug 26, 2015 8:30:00 AM

Establishing an identity and presence online is one of the most important things that any business can do today. While there are many different forms of marketing available, one of the more popular options comes in the form of media buying

A sub-section of advertising management, media buying takes place when a company or individual responsible for a company's advertisement strategies purchases real estate on a site. To become a truly amazing media buyer, you need to master the art of negotiating placement and price to ensure that you're getting the best possible value for your money. This will enhance your chances for ultimate ad viewability and user interaction.

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Topics: Data Analytics, Online Advertising, Banner Ads, Online Media Buying, Media Buying, Conversion Attribution, Ad Budget, media planning, Media Buyers, Ad Creative

5 Hurdles Online Media Planners Commonly Face

Posted by Brendan Beckham

Aug 18, 2015 9:00:00 AM

For those familiar with the concept, media planning is both a science, and an art. From a scientific perspective, the idea is relatively straight-forward - you simply gather enough data and research to understand your performance, and figure out how to match that data to the needs of your client. Unfortunately, it's the artistic aspect of media planning that's the hardest to grasp. It takes a great deal of trial and error to get things right, and as the industry continues to move forward at lightning-fast speeds, more planners are coming face-to-face with a number of challenging hurdles that stand between them, and success. Here are just some of the most common problems and issues media planners have to deal with on a regular basis.

1. Targeting The Right Audience Effectively

Efficient and optimized targeting is a key component in just about every aspect of advertising. If you want to make sure that you're getting the best responses to your advertisements and media engagements, then the first thing any planner needs to do is ensure they're adhering to the right buyer personas. The fact is that the only reason anyone's going to bother reading your content, or listening to your message, is that they think they might be able to get something valuable out of it. Online media planners need to find the right avenues to deliver something useful to your target audience - whether this means asking questions that commonly arise about your product, or convincing consumers that they have something to gain from you.

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Topics: Media Buying & Planning, Real-Time Media Buying, Online Media Buying, Media Buying, Audience, Audience Targeting, media planning, media planners

7 Simple Things Every Online Advertising Campaign Needs to Succeed

Posted by Tim Nichols

Jul 21, 2015 8:53:00 AM

You might have the most amazing company product or service in the world - but what you can offer to your customers won't matter unless you can find a way to let them know about you. Advertising is the most crucial path to customer awareness there is, and the goal of any advertising program should be to reach out to the largest possible audience, with the smallest impact on your budget. If it's done properly, the right online advertising campaign can be the most beneficial thing you invest in for your small business. Unfortunately - like many parts of running a business - online advertising can be a tricky thing to perfect. With that in mind, here are seven of the simplest and most important things you and your online advertising campaign will need in order to succeed.

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Topics: Online Advertising, Banner Ads, Budget Pacing, Online Media Buying, Personalization, Audience Targeting, Wasting Ad Budget

4 Tips That Will Make You A Stronger Online Media Buyer

Posted by Eric Greener

Jul 7, 2015 9:24:00 AM

Be better at online media buying. That isn't just friendly advice, it's essential if you want to get your hands on a piece of success. You might have a great display advertising campaign in the works, but that doesn't mean you won't be searching for ways to enhance your tactics for direct-response. Buying display ads, banners and/or text can be a fantastic way to engage customers.

The way that you manage your campaign is up to you. You may focus your advertising scheme to be oriented to direct-response, including product sales and lead generation. On the other hand, you may focus your advertising completely on branding, in an attempt to build name recognition and brand awareness over time.

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Topics: Media Buying & Planning, Online Advertising, Banner Ads, Advertising Strategy, Online Media Buying, Media Buying

How To Be Clever With Your Online Advertising

Posted by Scott Bagguley

Jun 5, 2015 12:17:00 PM

Online advertising is a broad term. Sometimes unhelpfully so. But it encompasses a lot of different factors. And it’s crucial to understand the different types of online advertising out there, because what works for some businesses often doesn’t work for others.

A lot of businesses waste money on their advertising campaigns because they effectively throw lots of different ads out, hoping something sticks. In reality, brands need to accept the current landscape – the sheer amount of content out there has flooded customers’ brains.

Take Google Ads for instance. Search ads have helped Google become the richest advertising company in history, yet research tells us that most people don’t click on sponsored ads. As humans, we place a huge emphasis on trust and the fact is, we don’t feel entirely comfortable with the paid-for spots on a Google search results. We vastly prefer an organic result.

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Topics: Online Advertising, Facebook New Feed Advertising, Online Media Buying, Strategies

5 Critical Tips To Master Online Advertising

Posted by Tim Nichols

May 6, 2015 9:12:00 AM

According to the National Office of Statistics, in 2014, 38 million adults (76%) in Great Britain accessed the Internet every day (21 million more than in 2006, when directly comparable records began). So making a splash online and advertising in the digital arena is a business no-brainer.

Unlike traditional advertising channels, online advertising is less expensive, far faster to market and easy to measure. But without the right tools, it can be a minefield and tricky to keep a lid on your budget. So if you want the best return for your advertising budget you need to utilize some of the online tools that cangauge how effective and wide-reaching your online advertising is.

In no particular order, here’s what ExactDrive recommendstoensurethat your business, products and/or services are seen by the right people:

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Topics: Online Advertising, display advertising, Advertising Strategy, Online Media Buying

What Is Real-Time Bidding?

Posted by Tim Nichols

Mar 31, 2015 9:00:00 AM

In case you hadn’t noticed, the real-time bidding revolution in online display advertising is well and truly here.

Over the past couple of years, digital marketing has been all about programmatic ad buying, and the industry continues to grow on all fronts; display, mobile, social and video. And within programmatic, real-time bidding (RTB) plays a very important roleIn fact, one could even say that RTB has completely changed the face of online advertising, but there’s still a lot of confusion around what it actually is. So here’s a primer, in plain English:

Real-time bidding is a dynamic way to purchase individual online impressions. Itenables advertisers to buy media in real-time rather than from pre-procured inventory. Using RTB, advertisers can deliver better targeting, richer audience insights and fully integrated marketing campaigns. For additional information please check out ExactDrve's real-time media buying brochure.

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Topics: Media Buying & Planning, Online Advertising, Real-Time Bidding, Real-Time Media Buying, Online Media Buying, Media Buying

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