Online Advertising News

12 Predictions For How VR Will Change The Future Of Advertising - Forbes.com

Posted by Tim Nichols on Jun 12, 2018 9:03:00 AM

ExactDrive is excited to be included in a recently article posted on Forbes.com.

Virtual reality is here and already making waves in a variety of industries – from healthcare to travel. It's changing the way companies engage with customers and making it possible to give consumers a whole new way to experience a business’s products and services.

As we move into the future, one thing is clear: VR will lead the way and alter the advertising opportunities going forward. With the ability to have customers connect with your offering in a more personal and lifelike way, you have more options with your advertising strategy than ever before.

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Topics: Online Advertising, Virtual Reality, Forbes, Forbes Agency Council

The Benefits of Setting Up an Integrated Marketing Dashboard

Posted by Adam Parikh on May 22, 2018 9:48:00 AM

The sheer volume of data generated by the average business today is astronomical. Every piece of information your company collects tells a story about your customers and your marketplace. This narrative can give your brand the guidance it needs to make confident decisions about the future, and how you want to expand your marketing efforts.

However, making sense of all the data generated by a business isn't always an easy task. The volume is so large that it can often present a serious challenge, regardless of how technologically savvy your organization might be. Fortunately, a marketing dashboard can help you to dive into the information you collect about your sales and advertising efforts, to discover which of your campaigns are the most effective.

Here are just some of the benefits of setting up your own integrated marketing dashboard.

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Topics: Reporting & Analytics, Online Advertising, Data, Marketing, Dashboard

Optimizing Digital Ads For Success Online

Posted by Aaron Gibeaut on Dec 13, 2017 5:23:05 PM

Today's diverse digital world is brimming with creative and innovative ways to get your brand message to your audience. If you haven't already made digital advertising a part of your company plan, then now's the time to get started. However, it's worth remembering that not all of your ads will be instantly successful. It takes time to figure out which key elements work best for your brand, and which factors capture the interest and loyalty of your audience.

If you want to make sure that you're constantly improving your online ads, and ensuring that you increase your chances of sales, then you need a strategy that involves frequently upgrading and optimizing your marketing campaigns. Here are a few quick tips that will help you to optimize your digital ads for success online.

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Topics: Online Advertising, Ad Optimization, Digital Ads

5 Benefits Of Online Advertising

Posted by Ryan Costello on Mar 14, 2017 9:04:00 AM

Online advertising is business for the modern world. Also known as online marketing or Internet advertising, the potential for success is huge. There are manystrategies to learn and, while that in itself can prove to be pretty intimidating for a lot of people, the benefits of online advertising are varied.

So, in case you’re feeling a bit overwhelmed, we created this article to remind you what you’re fighting for. Here are 5 advantages of online advertising:

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Topics: Online Advertising, Online Media Buying, Advertising Online, Guide To Online Adertising

Benefits of Behavioral Targeting

Posted by Adam Parikh on Feb 23, 2017 3:32:19 PM

Behavioral targeting is a unique form of marketing that focuses on delivering advertising experiences to customers based on the behaviors they have demonstrated to your company. In other words, it works by looking at the purchasing actions of your prospective buyers, and strategizing a selling solution that appeals to the habits that might be unique to your specific audience.

Behavioral targeting focuses on monitoring user activity in relation to your business, and helps you to take the specific needs and interests of your customer into account. Because this form of marketing is more relevant, and based on the needs of your specific audience, it's generally not only an effective solution for companies, but a preferable option for customers too.

But what are the most significant benefits associated with behavioral targeting?

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Topics: Online Advertising, Behavioral Targeting, Behavioral Advertising, Click Through Rates, Conversion Rate

Benefits Of Local Online Advertising

Posted by Tim Nichols on Feb 16, 2017 2:00:00 PM

Lets discuss the benefits of local online advertising. As a business, you may be tempted to spread your marketing efforts as far and wide as possible, to catch as many potential customers as you can. Unfortunately, while a global approach to your marketing strategies might seem like a good idea to begin with, the truth is that it can limit your chances of success.

When you attempt to compete with huge companies for global ad purchases, then you're placing yourself in a difficult position - particularly if you're a small business. The chances are that you won't have the ad budget, or the brand authority that you need to make the right impact, and you could end up under utilizing your money on strategies that provide limited enhancements your bottom line.

An exciting solution for smaller businesses, is to consider localized ad buys, which are designed to attract a very specific geographical selection of people. These localized ads are based around your specific area, and are targeted to draw people who are browsing certain websites or searching for specific keywords that are linked to your location.

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Topics: Online Advertising, Media Buying, Demographic Targeting, Audience Targeting, Local Advertising, Locialized Ads, Local Ads, Local Online Advertising

A Beginner's Guide To Online Advertising

Posted by Ryan Costello on Jan 10, 2017 9:00:00 AM

There’s no doubt about it. If it’s done right, online advertising is the perfect way to reach your target audience and boost your business. This marketing strategy basically utilizes the Internet to help you gain website traffic and deliver your marketing messages to potential customers or clients. It’s unique, in its ability to help define your audience, target the right users at exactly the right time, and monitor your success.

Getting Started

Starting out in online advertising can be pretty daunting – we all know that the Internet is just massive and there’s a lot of jargon and techy-speak out there. But if you break it down into smaller parts, online advertising doesn’t need to be scary. And the benefits to your business, and the opportunities that await,make it totally worthwhile.

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Topics: Online Advertising, Online Marketing, Conversion Rate, Guide To Online Adertising, Page Views, Cost Per Click

Why Does Retargeting Work?

Posted by Aaron Gibeaut on Nov 18, 2016 9:01:54 AM

What happens when someone visits your website and then chooses to click away without converting into a subscriber, customer, or anything else? Do you simply give up and hope that the next potential lead will provide better results, or do you make the effort to have a second chance at a first impression?

Retargeting allows you to present your visitors with unique, paid ad solutions whenever they've already visited your website. This advert focuses on the fact that the visitor in question already knows your brand and what you offer, then prompts them to come back and finish the conversion that they didn't complete before. By placing a tiny piece of code on your website, you can use retargeting to:

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Topics: Online Advertising, retargeting, Budget Pacing, Conversions, Conversion Rate, Display Retargeting, Upselling

How To Building A Successful Online Ad Campaign

Posted by Tim Nichols on Oct 21, 2016 2:25:39 PM

If you're advertising for a business today, then the chances are you're doing it online. The digital marketing world has exploded in recent years, as more companies, organizations, and ideas race to the online sphere in an attempt to have their voices heard. Unfortunately, simply starting an online ad campaign iisn't enough - you need to make sure that you create the right campaign to appeal to your specific audience.

The key to building a successful online ad campaign starts with understanding that advertising on the internet requires more than just a computer and a little talent - it also requires discipline. Just because you have a creative ad doesn't mean that you're putting the right message across to your audience, along with the necessary call-to-action. You might even find that your ad generates leads to your website, but that it doesn't push those leads to convert. If you want to make sure your ad campaign is a success, keep the following tips in mind.

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Topics: Online Advertising, CTA, Call To Action, Audience, Ad Campaigns

5 Benefits of Self-Serve Advertising

Posted by Sarah Butera on Apr 7, 2016 9:00:00 AM

No matter the size of your marketing business, the chances are that you've already experienced how challenging it can be to find the perfect advertising solutions for every client you work with. While some brands will benefit more from a marketing strategy that focuses entirely on their social presence, others will need to think outside of the box with dynamic creative and video content.

Self-serve advertising helps to reduce the costs and concerns typically associated with finding the right advertising platforms, by allowing clients to take control over every aspect of their marketing scheme. Rather than having to pay out for a sales team to help organize and manage ads from a variety of different marketing approaches, self-serve advertising platforms make establishing a brand name or presence online easier than ever.

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Topics: Online Advertising, Self Serve Advertising Platform, Self Serve Advertising

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