Digital Media News

More transparent than print, more potential to go viral than banners and non-disruptive to users, "native advertising" is a term every marketers knows. But do they all understand? them?

Broadly speaking, native advertising is a form of online advertising. More specifically, it’s advertising that seeks to provide content in the context of the user’s experience. For example, a sponsored Tweet on Twitter, a suggested post on Facebook or one of those full-page ads between Flipboard pages.

Native advertising as a technique is great because the quality and scalability of it means that it’s filling the gap between brand publishing and banner adverts. We now live and operate in a content-heavy world, so native advertising offers advertisers a degree of flexibility.

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Guest Post on justAd. Founded in 2009, justAd develops the leading self service advertising platform that enables advertisers to create highly engaging rich media ad campaigns for mobile and tablet devices, without the need for custom coding, server-certification nor testing.

After a somewhat awkward adolescence, mobile marketing is maturing as it heads into 2015. With $31.45 billion spent in 2014, and even more predicted for next year, the significant growth of mobile marketing has proven that the mobile channel represents the future of the industry.

Mobile apps are a big contributor to this growth. Today, there is an app for everything, and with new apps appearing daily, it’s estimated that by 2017, there will be 4 billion app users, worldwide. Apps are clearly playing a major part in shaping the future of mobile marketing, but what other mobile innovations are proving popular with consumers as we move into the New Year?

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