ExactDrive News

Why Native Advertising Should Excite You

Posted by Tim Nichols

Jun 15, 2017 2:00:56 PM

There’s no doubt about it, native advertising should be central to your digital strategy when it comes to generating online traffic. Are you investing time and money into it? Do you know how to do it properly? Do you really understand what it can do for you and your business? Maybe it’s time to see what all the fuss is about…

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Topics: Content Marketing, Native Advertising, Viral

Is Programmatic Native Advertising The Answer?

Posted by Tim Nichols

Jan 3, 2017 9:46:42 AM

The blend between native advertising and programmatic ad delivery could represent a powerful solution to many marketing problems. There are already a range of companies such as the New York Times, and Grupo expansion who are unlocking new mobile experiences to help advertisers offer better user experiences to their customers across different screens.

This adjustment is important, as every day 68% of smartphone users check their phones within minutes of waking up. At the same time, consumers across the world are using mobile devices to catch up with their family and friends, read new information online, and check out entertaining videos. That means that if you want to find your place within the current market, and sell more products, then you need to think about introducing smart, responsive websites and marketing schemes.

Up until now, the disconnect between ad experience and content experiences on mobile has stopped advertisers from taking advantage of incredible opportunities to engage their audience. However, programmatic native advertising could be the answer.

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Topics: Native Advertising, Programmatic Ad Buying, Programmatic Advertising

3 Powerful Benefits of Native Advertising

Posted by Adam Parikh

Mar 31, 2016 9:30:00 AM

As an advertising option that has more potential to go viral than banners, and is more transparent than print, native advertising is quickly gaining popularity in the marketing world. As a concept, native advertising focuses on the idea of creating an advertisement that blends in with its surroundings. Rather than being the main focus of the content, and potentially disrupting customers, native advertising provides content in the context of the existing user experience.

The chances are that you've already seen a number of different examples of native advertising when browsing online. For example, native advertising might refer to a suggested post on Facebook, a sponsored tweet on Twitter, or one of the videos recommended to you when you start browsing YouTube.

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Topics: Customer Loyalty, Native Advertising, Facebook Native Ads, Twitter Native Ads, In-Feed Native Ads, Engagement

3 Important Online Advertising Campaign Strategies

Posted by Sarah Butera

Nov 19, 2015 11:16:10 AM

In a World where the common customer often regards obvious advertising schemes with distaste, it's more crucial than ever to be ingenious in the way you construct your online advertising campaign strategies. Sometimes, getting an ad creative to the right person at the right time is enough of a challenge in itself, and as constant innovations roll into the market, there are ever more complex and confusing options available for reaching out to your audience.

We all know that digital marketing has come a long way over the recent years, but the central questions remain the same: Where is your audience? How can you get them to listen?And what will it take to ensure they engage with your brand?

If you're in charge of an online advertising campaign, then it's up to you to keep pace with the ever-changing landscape of media strategies. Fall behind, and you're likely to lose your customers to your competitors faster than you ever imagined. Following are three of the newest online solutions for advertising that you can consider if you want to stay ahead of the game.

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Topics: Online Advertising, Ad Viewability, Advertising Strategy, Native Advertising, Strategies, Mobile Video Advertising, Viewable Impressions

3 Digital Advertising Trends You Must Pay Attention To - ClickZ

Posted by Tim Nichols

Jun 16, 2015 1:00:00 PM

In an ever-changing digital advertising space, marketers who don't get on board with mobile video advertising, native advertising and analyzing consumer behavior will be left behind.

With advances in technology and constant changes to the digital world, advertisers must stay on top of what's hot and what's not. People have long since started to tune out to traditional marketing methods, so as old tactics become more and more obsolete, how should online advertising strategies be optimized?

We've got three trends in the online advertising sphere that will open up a plethora of opportunities and give you the chance to reach new audiences:

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Topics: Data Analytics, Digital Advertising, Video Advertising, Online Marketing, Mobile Advertising, Customer Loyalty, Native Advertising, Mobile Video Advertising

What Are The Benefits Of Native Advertising?

Posted by Tim Nichols

May 28, 2015 10:59:00 AM

More transparent than print, more potential to go viral than banners and non-disruptive to users, "native advertising" is a term every marketers knows. But do they all understand? them?

Broadly speaking, native advertising is a form of online advertising. More specifically, it’s advertising that seeks to provide content in the context of the user’s experience. For example, a sponsored Tweet on Twitter, a suggested post on Facebook or one of those full-page ads between Flipboard pages.

Native advertising as a technique is great because the quality and scalability of it means that it’s filling the gap between brand publishing and banner adverts. We now live and operate in a content-heavy world, so native advertising offers advertisers a degree of flexibility.

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Topics: Online Advertising, Banner Ads, Native Advertising, Clickz

Guest Post: Exact Mobile Trends 2015 Will Drive Better Campaigns

Posted by Tim Nichols

Jan 2, 2015 7:30:00 AM

Guest Post on justAd. Founded in 2009, justAd develops the leading self service advertising platform that enables advertisers to create highly engaging rich media ad campaigns for mobile and tablet devices, without the need for custom coding, server-certification nor testing.

After a somewhat awkward adolescence, mobile marketing is maturing as it heads into 2015. With $31.45 billion spent in 2014, and even more predicted for next year, the significant growth of mobile marketing has proven that the mobile channel represents the future of the industry.

Mobile apps are a big contributor to this growth. Today, there is an app for everything, and with new apps appearing daily, it’s estimated that by 2017, there will be 4 billion app users, worldwide. Apps are clearly playing a major part in shaping the future of mobile marketing, but what other mobile innovations are proving popular with consumers as we move into the New Year?

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Topics: Video Advertising, Mobile Advertising, Mobile Marketing, Smartphones, Native Advertising

Engaging Consumers With Native Advertising

Posted by Tim Nichols

Nov 20, 2014 8:30:00 AM

In a world saturated with marketing messages, people hear a radio commercial and change the station. They see a commercial on TV and fast-forward their DVR. Some people even see an ad on Facebook and subconsciously ignore it (even though we all know that is a silly thing to do). So how do you get consumers to pay attention to your ad? The key is to not make it seem like an ad.

This is where native advertising comes in. As the name implies, it is advertising that feels natural. Almost appearing to be a part of the content, native ads do not scream for the user’s attention. They are part of a website’s organic environment, and provide a great opportunity for brands to curate consumer-centric messages.

The relevancy of native advertising carries across diverse channels, largely owing to the fact that there is nothing flashy about the ads – there are no large fonts, special animations, or innate flourishes. By creating advertisements in this way, marketers hope to provide a much less disruptive advertising experience. Below is a great example of native advertising.

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Topics: Advertising, Marketing Strategy, Branded Content, Purina, Native Advertising

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