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Feb 28, 2022 10:30:00 AM

3 Steps to Take Your Mobile Advertising Campaigns from Zero to Hero

Despite the incredibly high amount of time that consumers are spending on tablets and smartphones, mobile advertising on a whole remains mostly an underutilized and overlooked concept. This year, mobile use finally exceeded PC use in the U.S, establishing itself once and for all as a leader in digital media marketing strategy. As innovation continues to rise and the channel of mobile marketing evolves, it seems that mobile marketing will only grow bigger.

In the United States alone, there are now 10s of millions of active smartphones, and mobile consumption continues to grow. If one thing is clear about business marketing efforts, it is that mobile interaction should play a significant part. Unfortunately, the thing that remains unclear to most businesses is how they can best utilize mobile advertising to ensure that they are making the right impression with their target market. For example, should you focus your mobile effort on a desktop format? Should you develop an app or try something new?

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Feb 22, 2022 12:02:00 PM

4 Essential Tips To Get You Started With Mobile Advertising

With mobile advertising, you have the ability to reach your target market no matter where they are. If you’re looking to get started with this powerful marketing tool, we’ve got some tips for you. Keep these in mind when creating your first ad campaign and you should be well on your way to success.

Mobile advertising is a great way to reach your customers. You can advertise on the go, which means you have more opportunities for getting in front of people who are hunting around online at any given time! I'm sure we've all seen those flyers or print ads that just seem so outdated nowadays - they don't work anymore because people search online before deciding what product/service might be right for them (or even if it's something new).

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Nov 23, 2021 12:34:00 PM

4 Key Tips About Mobile Advertising

Whether you’re involved with ecommerce or own a brick-and-mortar store, mobile advertising should be considered as part of your strategy. If not, your competition is going to have a significant upper hand. Take into consideration the growth of mobile advertising. According to a study by eMarketer regarding digital ad dollars that are spent on mobile devices will continue to surge into the foreseeable future.

People now spend much more time on apps than on the mobile weband advertisers are always on the lookout for ways to optimize their mobile advertising and quantify ROI.

Here are 4 key tips to help you get the most out of your mobile advertising spend and mobile advertising campaigns:

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Mar 9, 2021 1:42:05 PM

4 Compelling Reasons Why You Need Mobile Advertising

Mobile advertising is here to stay and is one of the fastest growing and powerful means to digital advertising. So, what’s so great about mobile advertising? Smartphones and other mobile devices have a profound advantage as an advertising medium, in that they are always within reach of their users. No other advertising platform has the power to connect with as many potential customers, as often. With this level of access, mobile advertisers must focus on creating positive experiences with their ads to avoid alienating potential customers.

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Jun 24, 2020 12:08:00 PM

The Importance Of Creative Mobile Advertising

We have been told that this is the year for mobile for at least five years now. But the ubiquity of 3G, the advent of 4G, along with an increase in smartphoneusage (around two thirds of Americans now have smart phones), suggest that the next few years really are all about mobile advertising.

The shift toward mobile is affecting how we spend our free time. In 2013, Americans spent an average of 34 hours per month using mobile apps and browsers; that's more time than they spent online with their PCs, which chewed up 27 hours. Social networking use is also declining on the desktop, while it's surging in mobile.

The critical thing for marketersduring this shift isn’t about diverting ad budgets to mobile, but about integrating mobile creatively into the bigger marketing picture. The importance of mobile advertising is here to stay.

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Jun 19, 2020 11:59:00 AM

3 Critical Ways To Avoid Mobile Advertising Mistakes

Mobile phones are an integral part of our culture, and while a growing number of advertisers are recognizing mobile as a powerful gateway to direct contact with a large proportion of the public, many mobile  advertising campaigns are being executed ineffectively, leading to disappointing campaign results.

While we all make mistakes here and there, a major mobile faux pas can leave quite an unfavorable impression of your brand with customers.

Here are 3 common mistakesmarketers have made with their mobile advertising campaigns and how you can avoid them.

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Apr 4, 2018 9:03:00 AM

How To Create Effective Programmatic Audio Advertising For Your Campaigns

It doesn't matter what kind of customers you're trying to speak to, what culture they come from, or how old they are, audio will always demand attention. Whether it's music on the radio or the sound of a television playing in the distance, you'd be surprised just how much information comes from the things you hear.

I'm Interested in Audio

Audio advertisements can potentially rival the television ad in terms of reach and engagement according to research conducted by RAJAR. In fact, around 3.7 million adults currently listen to podcasts on a regular basis - which is almost 7% of the adult population of the world. What's more, in the United States, radio is currently ahead of all other platforms in terms of weekly reach - with 93% of the population between the ages of 12 and 54 tuning in.

While video and text-based content will always be important for the marketing world, it's worth thinking about how you can get involved with the potential of programmatic audio advertising.

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Nov 22, 2016 9:00:00 AM

Mobile Advertising Continues To Grow

If you still haven't found a way to make your marketing campaign mobile-friendly, then you could be missing out on a huge amount of potential profits. Mobile marketing is unlocking powerful opportunities for marketers on a scale unlike anything we've ever seen before.

Bigger, and more powerful than any other channel for communication and engagement, mobile allows marketers to reach larger audiences in a way that is personal and instant. According to Pew research, around 68% of Americans have smartphones, while 45% have tablet computers. If that information wasn't enough to prove that mobile advertising is growing bigger than ever, how about the fact that smartphone browsing is now the most popular way to access the internet?

In simple terms, mobile devices are overtaking the digital World. That means that any marketer who isn't making use of this fact in his or her strategy could be missing out on the clear majority of selling opportunities that exist today.

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May 12, 2016 9:30:00 AM

5 Ways to Perfect Your Mobile Advertising Campaign

mobile-advertising.jpgThere's good news in the realm of mobile for savvy marketers. According to surveys and customer reports, it appears that consumers aren't just tolerant of mobile ads, they're actually quite happy to be exposed to them. It seems that the average mobile user actually doesn't mind seeing an ad when they're browsing on their smart device, and about 50% of mobile shoppers consider ads to be both helpful, and informative.

Most companies are already aware that their consumers are using smartphones far more often than desktops and laptops today, which means that mobile advertising needs to be at the core of campaign planning. However, it can be difficult to determine what makes a perfect mobile advertisement - particularly if you're just getting started. The following five tips should help to focus your campaign.

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Aug 24, 2015 9:00:00 AM

5 Reasons Why Mobile Advertising Campaigns Fail At Converting

Whether you appreciate the portable revolution or not, the fact is that mobile advertising is here to stay - meaning that creating an effective and actionable strategy is more crucial than ever. According to search engine giants Google, the global penetration of smartphones reached about 25% in 2014, and the number of people browsing on their phones has continued growing ever since.

However, in spite of the fact that smartphone usage has grown, a lot of organizations and companies still struggle when it comes to applying a viable strategy for mobile advertising to their marketing campaign. Around 84% of companies who attempt to market with mobile see a significant boost in their overall sales, yet a significant number of them are still making mistakes that make their efforts either useless - or annoying. If you're struggling to see the positives of your mobile marketing campaign, the cause could come from one of the following five reasons.

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