Dec 8, 2014 8:00:00 AM

Reaching Millennials With Snapchat

Many brands are finding Snapchat to be a great place to reach the coveted Millennial generation. Could it work for you?

There’s no shortage of advertisers trying to capture the attention of the Millennial generation – the challenge is to find even a moment of relevance amid the cacophony of tweets, Facebook updates, and every other platform that defines the current age of casual communication.

One of the newest and most popular platforms is Snapchat, which presents advertisers with a challenge: how to engage consumers via an app in which the content disappears shortly after being viewed?

What Is Snapchat?

Snapchat is a mobile app that allows users to send and receive "self-destructing" photos and videos, known as "snaps." The sender determines how many seconds (one to 10) the recipient can view the snap before the file disappears from the recipient's device. Messages can only be viewed once, and during the viewing period, the recipient must maintain contact with the device's touchscreen, or the snap disappears.

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Nov 24, 2014 8:08:00 AM

3 Critical Ways To Avoid Mobile Advertising Mistakes

Mobile phones are an integral part of our culture, and while a growing number of advertisers are recognizing mobile as a powerful gateway to direct contact with a large proportion of the public, many mobile  advertising campaigns are being executed ineffectively, leading to disappointing campaign results.

While we all make mistakes here and there, a major mobile faux pas can leave quite an unfavorable impression of your brand with customers.

Here are 3 common mistakesmarketers have made with their mobile advertising campaigns and how you can avoid them.

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Sep 20, 2014 7:58:00 AM

Proximity Marketing With Beacons

This article was written by Tim Nichols and originally published by ClickZ.

beaconreceiver.png (400×351)Beacons have the ability to accelerate the mobile shopping experience and create increased engagement with consumers. Here are some examples of companies utilizing the technology to influence purchasing behavior.

The entire planet is going mobile, according to a report by eMarketer. There are now 4.5 billion mobile phones and 1.75 billion smart phones in use, resulting in a new generation of technology and apps that are changing how we spend our time, how we communicate with each other, and how we shop.

As smartphone usage increases every day, the field of proximity marketing is heating up, and one of the hottest trends of the moment is beacon technology. A beacon is a low-cost piece of hardware - small enough to attach to a wall - which uses a low-energy Bluetooth connection to pinpoint a visitor’s location on a shop floor. Tailored messages are then sent to that phone, promoting offers relevant to the products in the area the shopper is.

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Sep 18, 2014 8:00:00 AM

What Makes An App Successful?

There is an app for everything today – with a bit of help from technology, you can play games, monitor your heart rate and even spy on your husband.

According to a study carried out by analytics company Flurry, consumers spend an average of 2 hours 42 minutes on their mobile phones each day and 2 hours and 19 minutes of that is spent on apps. Companies have been quick to recognize a need to engage with their customers on this platform, which has led to an explosion in the mobile app market, in recent years. The challenge now is for brands to understand their customer’s needs and create relevant apps that foster engagement with the brand.

Here are some best practices that your company can employ to ensure that your app gets the attention it deserves.

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