ExactDrive Advertising News

Mobile Advertising Continues To Grow

Posted by Tim Nichols

Nov 22, 2016 9:00:00 AM

If you still haven't found a way to make your marketing campaign mobile-friendly, then you could be missing out on a huge amount of potential profits. Mobile marketing is unlocking powerful opportunities for marketers on a scale unlike anything we've ever seen before.

Bigger, and more powerful than any other channel for communication and engagement, mobile allows marketers to reach larger audiences in a way that is personal and instant. According to Pew research, around 68% of Americans have smartphones, while 45% have tablet computers. If that information wasn't enough to prove that mobile advertising is growing bigger than ever, how about the fact that smartphone browsing is now the most popular way to access the internet?

In simple terms, mobile devices are overtaking the digital World. That means that any marketer who isn't making use of this fact in his or her strategy could be missing out on the clear majority of selling opportunities that exist today.

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Topics: Mobile Advertising, Mobile Marketing, Mobile App, Mobile, Mobile Devices, Mobile Optimization

5 Reasons Why Mobile Advertising Campaigns Fail At Converting

Posted by Sarah Butera

Aug 24, 2015 9:00:00 AM

Whether you appreciate the portable revolution or not, the fact is that mobile advertising is here to stay - meaning that creating an effective and actionable strategy is more crucial than ever. According to search engine giants Google, the global penetration of smartphones reached about 25% in 2014, and the number of people browsing on their phones has continued growing ever since.

However, in spite of the fact that smartphone usage has grown, a lot of organizations and companies still struggle when it comes to applying a viable strategy for mobile advertising to their marketing campaign. Around 84% of companies who attempt to market with mobile see a significant boost in their overall sales, yet a significant number of them are still making mistakes that make their efforts either useless - or annoying. If you're struggling to see the positives of your mobile marketing campaign, the cause could come from one of the following five reasons.

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Topics: Mobile Advertising, Conversions, Mobile Marketing, Mobile App, Branded Content, Mobile, Smartphones, QR Code Campaigns, QR Codes

5 Mobile Advertising Blunders to Avoid

Posted by Tim Nichols

Aug 19, 2015 8:00:00 AM

Today, mobile advertising may be the ultimate way to ensure that you build traffic and create leads online. A few years ago, we'd never even heard of digital tablets, and a few more years before that, nobody even had a smartphone. In simple terms, absolutely everyone is new to the concept of mobile advertising - but that doesn’t mean that it's any less important. Over the past few years, companies both big and small have made a habit of falling into the same old blunders when trying to make their mobile advertising strategies work. It's no surprise that we're still working out the kinks in these early stages, but if you want to save some time and money, then you may benefit from learning where you're most likely to hit your first hurdles. Following are the five most common mobile advertising mistakes people make today - and how you can avoid them.

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Topics: Mobile Advertising, Mobile Marketing, Mobile App, Mobile, Smartphones, Mobile Video Advertising

3 Steps to Take Your Mobile Advertising Campaigns from Zero to Hero

Posted by Brendan Beckham

Jul 9, 2015 9:18:01 AM

Despite the incredibly high amount of time that consumers are spending on tablets and smartphones, mobile advertising on a whole remains mostly an underutilized and overlooked concept. This year, mobile use finally exceeded PC use in the U.S, establishing itself once and for all as a leader in digital media marketing strategy. As innovation continues to rise and the channel of mobile marketing evolves, it seems that mobile marketing will only grow bigger.

In the United States alone, there are now 163.9 million active smartphones, and mobile consumption continues to grow. If one thing is clear about business marketing efforts, it is that mobile interaction should play a significant part. Unfortunately, the thing that remains unclear to most businesses is how they can best utilize mobile advertising to ensure that they are making the right impression with their target market. For example, should you focus your mobile effort on a desktop format? Should you develop an app or try something new?

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Topics: Call To Action, Mobile Advertising, Mobile Marketing, Mobile App, Mobile, Smartphones, Cross Device Advertising

What Is The Top Online Advertising Trend In 2015?

Posted by Sarah Butera

Jul 1, 2015 9:22:00 AM

Quite simply, it’s mobile advertisingThe mobile advertising industry is growing far quicker than its desktop counterpart. It grew by 34% as opposed to 11%. Yet for many businesses, mobile advertising enjoys less advertising spend.

The fact is, consumers are looking at content on mobile devices all the time and most advertising platforms know that their users are much more likely to watch a video these days. And because video ads are often more powerful than static ads, there’s a lot of potential profit out there for you.

Recent research shows that 55% of mobile data traffic now stems from video, aided by the likes of Facebook and Snapchat. For instance, Facebook alone enjoys an average of 4 billion daily video views – a staggering amount. And of those 4 billion views, 75% of them are seen on a mobile device. Mobile app Snapchat boasts of 2 billion video views every day. And this is likely to be the tip of the iceberg.

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Topics: Online Advertising, Facebook Advertising, Video Advertising, Mobile Advertising, Mobile App, Snapchat, Mobile Video Advertising, In-App Advertising, Snapchat Advertising

Mobile Advertising Is Exploding – 10 Ways To Get Prepared?

Posted by Eric Greener

Jun 19, 2015 9:05:00 AM

In the USA, mobile advertising spend is growing at a faster rate than any other advertising method. We shouldn’t be surprised. It’s thought that the average person spends 90 minutes a day on their phone. Now that might not sound like much, but for advertisers, it’s gold dust. Think about it – long do you look at a flyer, brochure or billboard?

That figure amounts up to 23 days a year and 3.9 years from the average person’s life. Throw in the fact that nearly two thirds of Americans have a smartphone and it’s no wonder that advertisers are focusing on our trusted handheld devices.

But do you really know how to implement an effective mobile advertising campaign? Here are 10 things to consider:

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Topics: Data Analytics, Mobile Advertising, Mobile App, Mobile, Audience Targeting, Mobile Video Advertising, In-App Advertising

How In-App Advertising Should Change Your Media Strategy

Posted by Adam Parikh

Jun 18, 2015 8:42:00 AM

Shopping. The end goal is the same, but the process has changed dramatically over the years. By next year, it’s said that two-thirds of the World’s Internet consumption will come via smartphones and tablets. What does that mean for your business? Well, the mobile experience will change how we shop forever and that means your advertising campaigns need to be different too.

Smart brands know that apps build loyalty. Most mobile users seem to want an app to enhance their shopping journey, whether they’re looking for groceries or a new sofa. On a broad level, apps present advertisers with a unique opportunity to interact with consumers who could become brand advocates.

In-app advertising is effective. While some people continue to harbor reservations about clicking on banner ads within a web browser context, in-app advertising is far subtler. Those sorts of ads are less intrusive and don’t interrupt the user’s experience in the same way. Because of those reasons, people are more reception in-app advertising.

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Topics: Online Advertising, Mobile Advertising, App, Mobile App, In-App Advertising

4 Compelling Reasons Why You Need Mobile Advertising

Posted by Eric Greener

Feb 5, 2015 8:00:00 AM

Mobile advertising is here to stay and is one of the fastest growing and powerful means to digital advertising. As the calendar flipped to 2015, the trend of mobile tech celebrated its eighth birthday. While this might seem mature in today’s age of rapid technological advancement, it’s easy to forget that the humble PC was the primary consumer device for 26 years. Placed in that context, mobile seems very young, but evenin its infancy, it has already had a huge impact on the world of digital advertising.

What’s so great about mobile advertising?

Smartphones and other mobile devices have a profound advantage as an advertising medium, in that they are always within reach of their users. No other advertising platform has the power to connect with as many potential customers, as often. With this level of access, mobile advertisers must focus on creating positive experiences with their ads to avoid alienating potential customers.

In this post, we take a look at four reasons why you should embrace mobile advertising, and use it to create campaigns thatgain attention, capitalize on creativity, and drive awareness:

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Topics: Digital Advertising, Mobile Advertising, Mobile Marketing, Mobile App

4 Key Tips About Mobile Advertising

Posted by Tim Nichols

Jan 21, 2015 8:00:00 AM

Whether you’re involved with ecommerce or own a brick-and-mortar store, mobile advertising should be considered as part of your strategy. If not, your competition is going to have a significant upper hand. Take into consideration the growth of mobile advertising. According to a study by eMarketer, in 2010; 2.1% of digital search ad dollars were spent on mobile devices. That amount increased to 22.1% in 2013 and is expected to surpass 59% by 2017.

People now spend more time on apps than on the mobile weband advertisers are always on the lookout for ways to optimize their mobile advertising and quantify ROI.

Here are 4 key tips to help you get the most out of your mobile advertising spend and mobile advertising campaigns:

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Topics: Call To Action, Mobile Advertising, Mobile Marketing, Mobile App, Mobile, Personalization

4 Major Benefits Of Programmatic Mobile Advertising

Posted by Adam Parikh

Jan 15, 2015 8:07:00 AM

Today, there are almost as many cell-phone subscriptions (6.8 billion) as there are people on earth (seven billion) and it took a little more than 20 years for that to happen. Mobile phones are an integral part of our lives, and we are spending an increasing amount of timeon them. This makes mobile an ideal platform for advertisers to reach a huge and engaged audience.

What is mobile programmatic advertising?

Programmatic advertising is the automatic buying and selling of media opportunities on digital platforms. The process happens in real-time; meaning that when a user clicks into a website, advertisers instantly have the opportunity to bid against others based on the profile of the consumer. The winning bid will then be allocated advertising space in a matter of milliseconds as the website loads. Read our real-time media buying brochure.

Here are four benefits of programmatic buying, and how advertisers in the mobile ecosystem can reap the rewards:

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Topics: Programmatic Media Buying, Reporting & Analytics, Online Media Buying, Mobile Advertising, Mobile App, Smartphones

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