Finding a way to ensure that your presence online remains strong is one of the most important tasks a business can engage in today. While there are a wide range of different marketing solutions available for those with a creative mindset, one of the most popular solutions is online media buying.
is what happens whenever you buy advertising on a site that isn't PPC. Usually, this means purchasing real-estate on a website for a set price that lasts over a set period of time. While this may seem reasonably straight forward, just like any other aspect of marketing, it's very easy to get wrong if you jump in without any prior research or preparation. So how do you find out if you're taking the right steps to get your company noticed successfully?