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Top Questions For Online Media Buyers

Posted by Scott Bagguley

Nov 4, 2016 1:41:18 PM

Finding a way to ensure that your presence online remains strong is one of the most important tasks a business can engage in today. While there are a wide range of different marketing solutions available for those with a creative mindset, one of the most popular solutions is online media buying.

Media buying is what happens whenever you buy advertising on a site that isn't PPC. Usually, this means purchasing real-estate on a website for a set price that lasts over a set period of time. While this may seem reasonably straight forward, just like any other aspect of marketing, it's very easy to get wrong if you jump in without any prior research or preparation. So how do you find out if you're taking the right steps to get your company noticed successfully?

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Topics: Media Buying & Planning, Online Media Buying, Media Buying, Target Market, Ad Budget, Media Buyers, Media Buying Strategy

3 Things Media Buyers Can Do To Make Their Lives Easier

Posted by Adam Parikh

Jan 27, 2016 1:56:07 PM

Most businesses know that establishing a reliable presence and identity online is one of the most crucial things that any business can do to make a mark in their chosen industry. While there are numerous forms of advertising available to help companies achieve this goal, one of the more popular options can be found in the form of media buying.

To become an amazing media buyer, and minimize the complexities involved with online advertising today, you need to master the art of getting maximum value for your money. The following tips can help media buyers when it comes to enhancing brand identity, ultimate ad viewability, and successful user interaction.

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Topics: retargeting, Media Buying, Demographic Targeting, Media Buyers

How To Overcome Popular Media Buyer Roadblocks

Posted by Tim Nichols

Dec 22, 2015 9:00:00 AM

Sometimes knowing the right decisions to make as a media buyer can be difficult, but implementing these five basic strategies will drive any campaign towards success. 

As a professional media buyer, you’re responsible for purchasing, negotiating, and monitoring the various types of advertising space and air-time a client uses when establishing their brand presence. The idea is to give your customers the platform that they need to reach the largest number of people within the market that is most relevant to them for the lowest possible cost. Sometimes this will mean working throughout a wide range of different platforms from magazines and posters, to online videos and social media campaigns. In other circumstances, the job may require you to buckle-down and focus on a single platform for an extended period of time. But what do you do when you’re forced to grapple with an especially challenging campaign – or, as I like to say, when you come down with a case of the media buying blues?

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Topics: Behavioral Targeting, Media Buying, media planning, Media Buyers

7 Things That Really Great Online Media Buyers Do

Posted by Tim Nichols

Aug 26, 2015 8:30:00 AM

Establishing an identity and presence online is one of the most important things that any business can do today. While there are many different forms of marketing available, one of the more popular options comes in the form of media buying

A sub-section of advertising management, media buying takes place when a company or individual responsible for a company's advertisement strategies purchases real estate on a site. To become a truly amazing media buyer, you need to master the art of negotiating placement and price to ensure that you're getting the best possible value for your money. This will enhance your chances for ultimate ad viewability and user interaction.

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Topics: Data Analytics, Online Advertising, Banner Ads, Online Media Buying, Media Buying, Conversion Attribution, Ad Budget, media planning, Media Buyers, Ad Creative

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