ExactDrive Advertising News

5 Ways to Ensure Brand Safety for Your Advertising Campaign

Posted by Eric Greener

Dec 9, 2015 9:00:00 AM

Whether your company employs dozens of staff members to run on a daily basis, or you're a one-man-band who advertises your services through a blog that you write yourself, it's important to remember that one of the most important things you have is your brand image. During an advertising campaign, it becomes more important than ever to ensure that you're doing everything possible to maintain the integrity of your brand, and stopping other people from damaging the image you have struggled to create.

Although the Internet has delivered many different benefits to businesses today - particularly when it comes to finding new and innovative advertising campaign opportunities, it has also delivered a host of different threats to brands, including everything from online fraud, to unauthorized distribution and brand abuse. Even social networking - a marketing concept that has allowed companies to create a more interactive relationship with their fans and customers, has led to additional risks as brand hijackers find new ways of stealing customers.

When you're conducting an advertising campaign online, make sure you consider the following five tips for keeping your brand safe and secure.

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Topics: Click Fraud, Proximic, DoubleVerify, mDotLabs, Brand Safety, PPC Fraud, Brand Reputation, Brand Image, Advertising Fraud

ExactDrive Partners With MdotLabs To Help Detech Non-Human Traffic

Posted by Aaron Gibeaut

Jun 9, 2015 9:00:00 AM

comScore knew they were buying a great brand when they agreed a deal to acquire MdotLabs last summer. Technology and the Internet have combined to create a vast digital world that’s growing every day – and MdotLabs used innovative techniques to focuson something very important: helpingfight online fraud.

More specifically, we’re talking about protecting advertising companies from potentially malicious web traffic and ExactDrive is excited to be in partnership with mDotLabs (comScore).

Fraudulent attacks on the digital advertising industry are a big issue and, as such,protecting an advertising campaign has never been more necessary. Non-human traffic, click-farms and other shady bot-related activities gobble up roughly $14 billion in advertising spend. That figure is thought to amount to between 25% and 50% of ad spend per campaign.

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Topics: Click Fraud, Bot Traffic, Company News, Partner Spotlight, Non-Human Traffic, mDotLabs, comScore

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