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Teleportation With Marriott Hotels

Posted by Tim Nichols

Oct 14, 2014 8:34:00 AM

Have you ever wanted to explore the sandy beaches of Hawaii, or see London from the top of a skyscraper, without spending a penny? The reality is closer than you think.In one of the first premium virtual reality applications outside of the gaming and entertainment industry, Marriott Hotels recently launched its innovative #GetTeleportedvirtual travel experience, which enables users to feel the sand between their toes onWai'anapanapaBeach in Maui, or enjoy a panoramic view of London fromthe vertigo inducingTower 42.

This is PR at its best.

The hotel chain partnered with experiential marketing agency Relevant and Oscar-winning VFX studio Framestore to create theTeleporter’, which features Oculus Rift DK2 virtual reality headsets, wireless headphones and a suite of 4-D sensory elements, to augment the brand experience and amplify the feeling of immersion.

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Topics: Digital Advertising, Experiential Marketing, PR Stunts, Millennials, Marriott Hotels, Virtual Reality, #GetTeleported

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